Apple’s divisive butterfly keyboard mechanism has been back in the news…
Tag: Phil Schiller’s ass
At Apple, Steve Jobs divided people into 2 groups: ‘Insanely great’ and ‘crappy’ – Guy Kawasaki
I’ve had a long and exciting journey since I first started working at Apple in 1983…
The MacBook keyboard fiasco is way worse than Apple thinks
Apple keep insisting that only a ‘small number of customers have problems’ with the MacBook keyboards…
Apple CEO Tim Cook, one-time ‘operations genius,’ is a failure at operations
Operations are supposed to be what Tim Cook does best…
Imagining Apple’s post-iPhone future
Apple’s reported plans to cut iPhone production by 10 percent in the first quarter of 2019…
Is the cult of Apple over? Tim Cook faces a struggle to revive the spark
Apple customers have previously been known for an almost fanatical devotion…
Tim Cook’s defining moment as Apple CEO
How Mr Cook and his team respond to the iPhone’s current crisis will reveal exactly what kind of…
2019 is make or break for Apple as CEO Tim Cook tries to save his legacy
Cook and his management team failed to properly guide investors to slowing global demand for its most important product…
Investors’ rights law firm investigates Apple’s earnings cut for ‘potential securities fraud’
Apple and/or its executives may have issued materially misleading business information to the investing public…
If Tim Cook’s all-hands meeting doesn’t fix Apple’s pricing, it’s pointless
As yesterday’s surprise announcement of a significant holiday revenue shortfall made clear…
CEO Cook issues memo to employees after Apple slashes revenue outlook for the first time in almost two decades
CEO Tim Cook has issued a memo to Apple employees after Apple slashed revenue outlook for the first time in almost two decades…
Apple’s earnings warning means CEO Tim Cook now has a major credibility problem
Apple CEO Tim Cook and his management team should read the coverage of their mind-blowing warning…
Loup Ventures: We continue to expect AAPL to outperform the rest of FAANG in 2019
Apple reissued lower guidance for the Dec-18 quarter (8% below Street expectations), citing soft iPhone sales in China…
Open thread: Does Apple need new leadership?
Does Apple need new leadership?
Apple CEO Tim Cook plummets in Glassdoor’s tech CEO rankings
Glassdoor’s new Top 100 CEOs list has some bad news for two industry giants…
Will the 2019 Mac Pro be powered by an Apple ARM-based chip?
Apple’s new Mac Pro won’t arrive until 2019…
Apple: No new Mac Pro until 2019
A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was…
Why build a Hackintosh instead of buying a Mac?
If you’re not familiar, a so-called Hackintosh is a PC with macOS installed on top of it…
It’s not quite a Mac mini, but it’s my server
Designed by Apple in California. Assembled in China…
The Washington Post: ‘Why doesn’t Apple make its devices as carefully as it’s making Apple Park?’
Toward the end of a talk late last month at the Hirshhorn Museum in Washington, Apple’s chief design officer, Jonathan Ive…
Apple Park estimated to cost upwards of $5 billion to build
The ‘spaceship’ of Silicon Valley has landed in Cupertino, but the question remains…
BOXX attacks Apple’s iMac Pro with ‘Think Again’ campaign
Workstation specialist BOXX has launched an all-out assault on Apple’s new and yet unshipped iMac Pro…
Your Hackintosh can now run macOS 10.13 High Sierra with UniBeast 8.0
You can now install macOS 10.13 High Sierra Hackintosh thanks to the release of UniBeast 8.0…
5 reasons to build a Hackintosh (and how to get started)
Many an enterprising system builder has put together a Hhackintosh and it’s not that hard to build if you’ve got a free afternoon…
2017 is the year of the Mac desktop, and that’s a good thing
This year, one message you could have easily taken away from Apple’s WWDC keynote…
Apple CEO Tim Cook plummets 45 spots in employee ratings
Apple CEO Tim Cook plummeted 45 spots from #8 in 2016 down to #53 this year in the Glassdoor Employees’ Choice Awards…
Mac Pro tower of power, return of Apple-branded displays promise Mac resurgence
There isn’t anything flashy about computer towers…
Is a $70 hackintosh any good?
Snazzy Labs builds a $70 hackintosh computer for those who want a super tight budget PC build…
What pros want from Apple’s new modular Mac Pro and display
If you ask the pros, most seem to agree they’d be happy if Apple just…
Apple’s Mac Pro debacle: Failure and future
Apple execs have finally acknowledged their inexplicable failure to update the high-end Mac Pro…
Modern ‘Hackintoshes’ show that Apple should probably just build a Mac tower
Apple is working on new desktop Macs…
Grasping for straws about Apple’s next-gen Mac Pro
As you might expect, Apple has been relatively tight-lipped about the next Mac Pro…
Apple may be converting Mac Pro from a dead-end vanity project to a serious powerhouse
In 2008, the venerable cheese grater Mac Pro was designed for Apple customers…
Nvidia releases macOS driver with support for Titan Xp and GeForce GTX 1000 Series
Nvidia has largely ignored Apple’s Macs when it comes to its high-end graphics cards…
LAPTOP’s 2017 Best and Worst Laptops: Apple plummets out of first place for the first time since 2010 – to fifth place!
The shine is officially off of Apple…
The culture at Apple changed when Tim Cook took over as CEO
It’s daunting to think about the number of products Apple has created that have transformed…
Apple’s vaporous next-gen ‘Mac Pro’ may not arrive until early 2019
Here are some interesting tidbits and nuggets I’ve picked up regarding the new Mac Pro…
NVIDIA to release Pascal drivers for macOS
Buried in their announcement of the NVIDIA Titan Xp, NVIDIA has also made a rather surprising revelation…
Laggard, trailing Apple needs to catch up HP’s workstation designs
I owned an aluminum Mac Pro for years and loved it until newer systems surpassed its performance…
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much
By now, you’ve probably heard the news: Apple is working on a new, redesigned Mac Pro…
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that
As we learned this week, the 2013 trash can Mac Pro is going to…
More about Apple’s Mac Pro
So Apple summoned several tech journalists to corporate headquarters this week…
