Apple CEO Tim Cook plummets in Glassdoor’s tech CEO rankings

“Glassdoor’s new Top 100 CEOs list has some bad news for two industry giants. Bloomberg CEO Michael Bloomberg and Apple CEO Tim Cook saw huge drops in this year’s list as employee reviews suggested relative discontentment with the work cultures,” Aarthi Swaminathan reports for Yahoo Finance. “Bloomberg fell 67 spots — from #26 to #93 — while Cook is down to #96 from #53.”

“Results were compiled from employee reviews on Glassdoor,” Swaminathan reports. “Employees were asked to rate several factors tied to their employment experiences, including sentiment around the CEO’s leadership and workplace attributes regarding senior management.”

Apple CEO Tim Cook
Apple CEO Tim Cook
“Apple’s Cook was the tech CEO with the biggest drop in rankings. The main grievance was also the work culture,” Swaminathan reports. “‘When we read reviews on Glassdoor, employees criticize the culture of secrecy, high stress and necessity to keep to a chain of command,’ said Scott Dobroski, a community expert at Glassdoor.”

At Apple, Swaminathan reports, “employees surveyed were also dissatisfied with the pace of change. ‘Employees also speak to how the leadership team is slow to take action once employee feedback is shared and how teams are often strapped for resources and time,’ said Dobroski.”

Read more in the full article here.

MacDailyNews Take: Sounds like Glassdoor interviewed employees who need Mac Pros.

As we wrote last year when Cook dropped 45 spots:


Wonder if the extended period of Mac mismanagement and/or Cook’s outspoken personal politics that may not necessarily mesh 100% with 100% of employees’ views were contributing factors?

Apple CEO Tim Cook condemns ‘inhumane’ U.S. detention of children – June 19, 2018
Apple CEO Cook on talking trade, immigration with U.S. President Trump – June 13, 2018
Apple CEO Cook meets with members of the Congressional Black Caucus to discuss diversity – May 1, 2018
President Trump and Apple CEO Cook meet at White House with trade the focus – April 25, 2018
Apple CEO Cook says DACA shouldn’t have been revoked and that he’s ‘personally offended’ by the situation – April 5, 2018
U.S. Treasury Secretary Mnuchin visits Apple HQ, tweets photo with Tim Cook – March 17, 2018
Tim Cook: ‘Maybe we should have been clearer’ over throttling iPhones with aging batteries – January 18, 2018
Apple product delays have more than doubled under CEO Tim Cook – January 5, 2018
Apple CEO Tim Cook paid close to $102 million for fiscal 2017 – December 28, 2017
At Tim Cook’s Apple, Steve Jobs is long gone, and so is the ‘it just works’ ethos – December 19, 2017
Apple CEO Cook kissed the ring in China because he had no choice – December 4, 2017
Tim Cook’s sloppy, unfocused Apple rushes to fix a major Mac security bug – November 29, 2017
Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
U.S. Senators Ted Cruz and Patrick Leahy blast Apple CEO Tim Cook for removing VPN apps from App Store in China – October 20, 2017
Apple CEO Tim Cook talks climate change, immigration, and more with Michael Bloomberg – September 20, 2017
Apple’s Tim Cook barnstorms the U.S. for ‘moral responsibility’ – August 29, 2017
Apple’s Tim Cook reaped $145 million last year, most of S&P 500 CEOs – June 30, 2017
Apple CEO Tim Cook plummets 45 spots in employee ratings – June 22, 2017
Apple CEO Cook on President Trump, Steve Jobs’ legacy, and more – June 15, 2017
Apple CEO Cook To MIT grads: You must have hacked President Trump’s Twitter account – June 9, 2017
Apple CEO Cook slams President Trump’s decision to withdraw from climate deal; says it’s ‘wrong for our planet’ – June 1, 2017
Apple CEO Cook calls President Trump as Elon Musk threatens to quit White House advisory councils over Paris decision – May 31, 2017
Apple CEO Cook chides President Trump Counselor Kellyanne Conway over ‘alternative facts’ – April 19, 2017
Apple CEO Cook speaks out publicly against President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – February 9, 2017
Tim Cook: Apple does not support President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – January 30, 2017
Apple CEO Tim Cook dines with Ivanka Trump and Jared Kushner, senior advisor to President Trump – January 27, 2017
Tim Cook explains to Apple employees why he met with President-elect Trump – December 20, 2016
President-elect Trump meets privately with Apple CEO Cook, tells tech leaders: ‘I’m here to help you folks do well’ – December 14, 2016
Apple CEO Cook emails employees, calls for unity after Donald Trump presidential win – November 10, 2016
Apple CEO Tim Cook and the rest of Silicon Valley throw big money at Clinton and pretty much bupkis at Trump – August 23, 2016
Apple CEO Tim Cook attends secret meeting with tech CEOs , top Republicans in plot to stop Trump – March 8, 2016
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        1. That’s pretty normal. Obama inherited the Great Financial Crisis and worked hard for 8 years to build an economic engine through one of the worst financial crises around. Approval ratings are naturally low when people are out of work or have lost their home… and they usually put all the blame on the guy at the top right now. It’s human nature. Good thing for Trump that Obama spend 8 years while the economy was becoming more efficient and resilient.

      1. People have trouble with the “chain of command” and state “leadership team is slow to take action once employee feedback is shared.” I’m not there, so I cannot speak to specifics, but the two complaints listed sound a little childish.
        “I have trouble being subordinate and I want you to respond to my cry now.” Sounds like it’s time to start your own business and see how that turns out.

  1. It’s not surprising that Apple’s own employees don’t rate Pipeline very highly. No one is more intimate with how awful non-iPhone hardware has become at Apple, as well as software. The emphasis on quality has dropped dramatically under the leadership of Pipeline. The state of the Mac Mini says it all. Why won’t Pipeline update this sadly out of date product?

  2. What teams are “strapped for resources and time” at Apple?!?! Certainly not the iMac, MacBook, Mac mini, or Mac Pro line teams. Nobody has done anything with those lines at Apple for 1 to 4 years.

  3. Tim is WAY more interested in advancing the gay agenda than he is in perfecting Apple products. Theres no way to argue otherwise looking at his history. And, I could care less what he does on his free time but he sure as hell ain’t a top CEO and I ain’t talking about profits.

    Please retire Tim and spend the rest of your entire life serving humanity in another sector. Follow your passion.

  4. And the evidence continues to come in of lack of management committeemen to produce the best and most creative products in the industry. The employees want too, management continues to lack vision and to a great extent is living off the past.

  5. ““employees surveyed were also dissatisfied with the pace of change. ”

    you mean like making a Mac Pro or upgrading the Mini… ?

    ” high stress”

    deciding the exact shade for the Campus designer ceiling tiles and working one and half years on the door handles alone must have been stressful…
    at least you can relax in that massive fruit garden….

    1. Yep. There is no reason on God’s Greeen Earth that anyone competent running Apple wouldn’t ensure all devices and product lines (as well as OS software) were regularly updated to customer’s delight, instead of disdain, hopelessness and despair. No company should ever let user expectations fail to be met in a timely fashion and instead be met with dismal inaction.

      Apple hasn’t been firing on all cylinders for some time on non-iPhones. So is the new company policy to wait until something gets to be a huge problem and embarrassment for them before they act and only then start to work on the fix and the extra time to fix it, exacerbating the problem?

      That they don’t bother (and worse seem to never even seem to have thought about such a basic Business 101 practice until recently) to leave at least a small dept. in charge of Macs to maintain the product lines to user satisfaction and communicate with users?

      This is gross incompetence no matter how you paint it from people who don’t understand their own product lines. Smily corporate faces telling us how important something is to them with no action to verify such earnest sentiment reveals the Emperor has no clothes and the element of trust and feelings of betrayal continue apace. They do the type of damage to reputation much harder then to reclaim than if they had been doing their over-compensated jobs to begin with.

          1. Do you think there are a lot of people out there that are inspired by and love expressing themselves through a unicorn face ??🧐🤔

            Just trying to make sense of the broader underlying reasoning 😉 😅

  6. No wonder Tim Cook falls in staff ranking as under his “leadership” Apple has for all practical purposes

    • Gutted the Mac Pro product line
    • Gutted the Mac mini product line
    • Gutted the Displays product line
    • Gutted the Networking peripherals product line
    • Gutted macOS server
    • Crippled iWorks to the extent the 09 version still have more features
    • Handled the MacBook Pro product mix particularly bad in terms of performance vs thinness.
    • Increased the pressure on staff to deliver yearly major releases of not one operating system like under Steve Jobs, but now 4. This has both lead to an increase in issues and reduced quality, but it also draining on the developer community where particularly Indie developers with limited resources struggle to keep up.

    While at the same time he and the company is spending a lot of time virtue signaling climate change, GLBT, internal US politics and this fantastic building they are working so hard on.

    Particularly the consequence of the virtue signaling can be draining on staff both because staff may not necessarily at the personal level subscribe to the views of Tim Cook, yet they are being put in a position to defend them on behalf of the company.

    For international staff company virtue signaling may be even more draining because the employee could work in a country that largely have resolved these issues up to decades ago, or they are completely taboo at the other end of the scale. They also can make the company seem fruity and less serious in the eyes of many customers and potential customers. Yet the employee is forced to front the official company profile.

  7. I’m not even asking that Apple lead anymore. Just hit the same technology points as everyone else sometime within the same year.

    Slick, BLACK and beautiful

    8th Gen Intel® Core™ i7-8750H processor, 6 Cores/12 Threads, 2.2GHz/4.1GHz (Base/Max Turbo), 9MB Cache
    Mobile Intel® HM370 Chipset

    NVIDIA® GeForce® GTX 1070 Max-Q Design (8GB GDDR5 VRAM, Optimus™ Technology)

    For Gamers: 15.6″ Full HD, 1920 x 1080
    IPS, 144Hz
    100% sRGB, 16:9 aspect ratio, matte screen

    For Creative Pros: 15.6″ 4K, 3840 x 2160
    IPS, 60Hz
    100% aRGB, 16:9 aspect ratio, capacitive multi-touch

    1. “I’m not even asking that Apple lead anymore. Just hit the same technology points as everyone else sometime within the same year.”

      WOW, that is a truly awful statement on the state of Apple today under the leadership of Pipeline. It’s awful, but 100% spot on.

      FIRE Tim Cook!

  8. Slow to react… Slow to enter new markets like streaming. Slow to upgrade existing products in order to juice up margins. Has anyone noticed Amazon’s market cap of 850B to Apples 914B and Google’s at 830B. Who wants to bet Amazon and Google beat Apple to 1T market cap. Tim Cook could have purchased Netflix for 20B when he choose to buy Beats for 3B. Now it would take 200B to buy Netflix. 4 years ahead of Netflix in renting and streaming a movie all wasted. Just like 4 years ahead of Amazon in voice AI. Wasted. Late to home speaker market with product with limited appeal to mass market. Nothing on Homekit. Let’s see if Tim lets AR leave Apple in the dust. Time for new management.

  9. “Apple’s Cook was the tech CEO with the biggest drop in rankings. The main grievance was also the work culture,”

    NO SURPRISE PIPELINE. The political virtue signaling culture, the no Macs culture, the focus group culture, the fashionista culture, the Beats culture, the buggy software culture, the secretive culture and the clueless culture.

    Apple NEEDS a visionary CEO, not a PC bean counter caretaker …

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