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Tag: Phil Schiller

Apple veteran Phil Schiller steps down from App Store and product events

Monday, August 31, 2026 3:11 pmMonday, August 31, 20264 Comments

Apple’s Phil Schiller, one of the company’s most visible executives spanning the Steve Jobs and Tim Cook eras, has stepped down from…

Apple exec Phil Schiller was initially concerned over App Store commissions on outside sales

Tuesday, February 25, 2025 3:01 pmTuesday, February 25, 20252 Comments

Phil Schiller took the stand on Monday to reveal that he had initially voiced worries about the 27% commission Apple intended to impose on…

Apple’s App Store chief exits as company reorganizes amid regulatory scrutiny

Wednesday, August 21, 2024 4:25 pmNo Comments

In a significant development in the tech industry, Apple’s VP in charge of the App Store is leaving as the company reorganizes to respond…

ChatGPT users will benefit from the Apple Intelligence even if they don’t have real iPhones, Macs, or iPads

Friday, July 5, 2024 5:35 pmFriday, July 5, 20242 Comments

Having ChatGPT integrated into iOS 18 will be a big deal for iPhone users and also a big deal for OpenAI and ChatCGP users…

Apple said to get OpenAI board observer role as part of AI deal

Wednesday, July 3, 2024 6:30 amWednesday, July 3, 20241 Comment

Apple will get an observer role on OpenAI’s board as part of a landmark agreement announced last month, further tightening ties…

Apple Fellow Phil Schiller defends 27% App Store fee in court

Wednesday, May 22, 2024 3:53 pm3 Comments

Apple Fellow Phil Schiller told a U.S. judge that the company’s new 27% fee on purchases made outside its App Store are…

Apple turns to longtime Steve Jobs disciple Phil Schiller to defend its ‘walled garden’

Wednesday, March 27, 2024 9:33 am7 Comments

Apple Fellow Phil Schiller, Apple’s former chief marketing officer and longtime Steve Jobs acolyte has emerged as one of the most…

Apple announces 2023 App Store Award finalists

Tuesday, November 14, 2023 3:13 pmNo Comments

For over a decade, Apple’s App Store’s Editorial team has celebrated the very best apps and games of the year through the App Store Awards …

Apple CEO Tim Cook testifies in Epic Games trial

Friday, May 21, 2021 5:05 pmFriday, May 21, 202142 Comments

Apple CEO Tim Cook is the third senior-level executive to testifies in the ongoing trial with Epic Games. Following testimonies from Phil…

Apple CEO Tim Cook to take the stand at Epic Games v. Apple trial

Friday, May 21, 2021 9:17 amFriday, May 21, 20218 Comments

Apple CEO Tim Cook on Friday will take the witness stand to defend the App Store in a trial being held in California. “Fortnite” maker Epic…

Epic Games lawyer to Apple exec: Where’s Messages for Android?

Wednesday, May 19, 2021 9:49 am28 Comments

Apple Fellow Phil Schiller defended Apple’s App Store in a lawsuit alleging antitrust violations, including: where’s Messages for Android?

Apple WWDC costs $50 million annually

Monday, May 17, 2021 5:31 pm7 Comments

Apple Fellow Phil Schiller testified on Monday in the Epic Games v. Apple trial that the company’s annual worldwide developer conference…

Apple CEO Tim Cook has been practicing for hours ahead of taking witness stand in Epic Games v. Apple

Monday, May 17, 2021 9:09 am8 Comments

Apple CEO Tim Cook has been practicing for hours ahead of taking witness stand in the Epic Games v. Apple trial that, regardless of the…

Apple hires Cisco’s Stella Low as its new communications chief

Friday, May 7, 2021 4:05 pm3 Comments

Apple has hired Stella Low as new vice president of worldwide corporate communications. Low, the former communications chief at Cisco…

Epic Games likely to lose Apple App Store lawsuit, but developers could still win

Friday, May 7, 2021 12:28 pmFriday, May 7, 20211 Comment

In a lawsuit, currently ongoing, Epic Games accuses Apple of monopolistic behavior on its App Store because the company requires…

Judge scolds Epic Games lawyers as Apple executive takes the stand

Thursday, May 6, 2021 4:48 pm4 Comments

Epic Games’ first chance to put Apple on the defensive in court got off to a rocky start as Epic’s lawyers were scolded by the judge over…

Apple App Store manager to take the stand at Epic Games trial

Thursday, May 6, 2021 10:08 am2 Comments

Veteran Apple executive Matt Fischer who runs the day-to-day operations of the App Store will take the stand Thursday in the Epic Games trial…

Why Apple never released Messages for Android

Friday, April 9, 2021 10:15 amFriday, April 9, 202122 Comments

Court documents filed in the Epic Games v. Apple case show that Apple considered a version of Messages for Android, but…

Apple’s longtime App Store developer relations chief Ron Okamoto retires

Monday, March 22, 2021 3:21 pm6 Comments

Apple’s executive in charge of App Store developer relations, Ron Okamoto, has retired and the role has been taken over by a key marketing…

Apple’s Best Apps of 2020: Zoom, Disney+, Pokémon GO, and more

Wednesday, December 2, 2020 4:25 pm2 Comments

Apple today presented its App Store Best of 2020 winners, recognizing 15 apps and games, including Zoom, Disney+, Pokémon GO, and more

Phil Schiller advances to Apple Fellow; Greg Joswiak promoted to Sr. VP of Worldwide Marketing

Tuesday, August 4, 2020 2:28 pmTuesday, August 4, 20206 Comments

Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role…

Email from Steve Jobs reveal why iOS users can’t directly buy Kindle books

Friday, July 31, 2020 11:02 amFriday, July 31, 202010 Comments

The documents reveal the behind-the-scenes action at large multinational companies, including a few emails from Apple co-founder Steve Jobs …

Apple’s Phil Schiller defends tight control of App Store

Tuesday, July 28, 2020 10:18 am33 Comments

When the App Store launched in 2008, Apple executives viewed it as an experiment in offering a compellingly low commission rate to attract developers…

Apple’s Phil Schiller says position on ‘Hey’ app is unchanged and no rules changes are imminent

Thursday, June 18, 2020 6:30 pm10 Comments

In a brief call today about Basecamp’s “Hey” email app and the iOS App Store, Phil Schiller, Senior Vice President of Worldwide Marketing at Apple, said…

Lamborghini unveiling Huracán EVO RWD Spyder using Apple’s AR Quick Look for iPhone and iPad

Wednesday, May 6, 2020 2:03 pmWednesday, May 6, 20202 Comments

As the first automotive brand to use augmented reality for the virtual launch of its new model, Lamborghini will unveil the Huracán EVO RWD Spyder…

Apple to host virtual WWDC 2020 starting June 22nd

Tuesday, May 5, 2020 12:56 pm3 Comments

Apple today announced it will host its annual Worldwide Developers Conference virtually, beginning June 22, in the Apple Developer app and on the Apple…

Apple reveals Shot on iPhone Night mode challenge winners

Tuesday, March 3, 2020 8:57 amTuesday, March 3, 20202 Comments

iPhone photographers around the world answered the call to participate in the Night mode photo challenge. Here are the winners …

No, the Mac and iPad will not merge, nor will there be touchscreen Macs

Wednesday, November 13, 2019 10:27 amWednesday, November 13, 20197 Comments

iPad was created, as you may remember when Steve Jobs announced it just about a decade ago now, to be a new-category product between your iPhone and your Mac…

Butterfly vs. Scissor: Apple’s Phil Schiller on reinventing the new MacBook Pro keyboard

Wednesday, November 13, 2019 10:00 am4 Comments

Apple’s marketing chief Phil Schiller discussed the butterfly vs. scissor mechanism keyboards and whether the 16-inch MacBook Pro’s Magic Keyboard will appear in other Macs…

Apple’s ad agency cuts 50 jobs

Tuesday, November 5, 2019 9:59 pm2 Comments

The firm said it was adjusting to the changing needs of its only client…

Apple adjusts algorithm that stacked App Store search results with their own apps

Monday, September 9, 2019 10:57 am4 Comments

Top spots in App Store search results are some of the most fought over real estate in the online economy….

With the new iPadOS, is Apple paving the way to a forthcoming merger of iOS and macOS?

Friday, July 26, 2019 2:28 pmFriday, July 26, 201910 Comments

The advent of the new iPadOS, — a hybrid-like operating system that is part mobile and part desktop…

Inside Apple’s team, led by Phil Schiller, that greenlights iPhone apps for the App Store

Friday, June 21, 2019 10:44 pmNo Comments

In an inside look at Apple, CNBC has learned from people familiar with the process how the company reviews and approves apps…

KeyBanc analyst: Apple iPhone demand has ‘potential for ongoing weakness’

Tuesday, June 18, 2019 3:03 pmWednesday, June 19, 20192 Comments

KeyBanc analyst Andy Hargreaves today repeated his Sector Weight rating on Apple stock, while trimming his estimates…

Gassée: Apple’s Mac Pro finally removed the Mac jinx… almost

Monday, June 10, 2019 11:26 amMonday, June 10, 201934 Comments

The only hardware demonstrated at Apple’s Software Developers Conference was the long awaited and spectacular Mac Pro…

Final Cut Pro 10.6 hints at WWDC 2019

Friday, May 31, 2019 3:56 pm3 Comments

As an Apple watcher, I am excited about the announcements at next week’s 2019 Apple Worldwide Developer Conference…

The new Mac Pro is Apple’s chance to make a PC: Apple’s professional users need upgrades

Friday, May 31, 2019 2:32 pmFriday, May 31, 201941 Comments

Apple’s trashcan Mac Pro was meant to be ‘the future of the pro desktop,’ but it certainly wasn’t…

Heat, not dust, the enemy of Apple’s butterfly keyboard design?

Tuesday, April 9, 2019 4:27 pmTuesday, April 9, 201912 Comments

Apple’s divisive butterfly keyboard mechanism has been back in the news…

At Apple, Steve Jobs divided people into 2 groups: ‘Insanely great’ and ‘crappy’ – Guy Kawasaki

Monday, April 8, 2019 12:55 pmMonday, April 8, 201912 Comments

I’ve had a long and exciting journey since I first started working at Apple in 1983…

The MacBook keyboard fiasco is way worse than Apple thinks

Tuesday, April 2, 2019 2:10 pmTuesday, April 2, 201938 Comments

Apple keep insisting that only a ‘small number of customers have problems’ with the MacBook keyboards…

Apple SVP Phil Schiller: We read Apple-centric websites as much as possible and we’re always listening

Saturday, March 16, 2019 9:52 amSaturday, March 16, 201937 Comments

Apple Senior Vice President of Worldwide Marketing Phil Schiller made an appearance…

Apple CEO Tim Cook’s letter to shareholders leaves one or two key questions unanswered

Monday, January 14, 2019 11:32 am24 Comments

By the end of October 2018, Apple was on its way to a decent quarter…

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