Phil Schiller advances to Apple Fellow; Greg Joswiak promoted to Sr. VP of Worldwide Marketing

Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role, which reports to Apple CEO Tim Cook, Schiller will continue to lead the App Store and Apple Events. Greg (Joz) Joswiak, a longtime leader within the Product Marketing organization, will join the executive team as senior vice president of Worldwide Marketing.

Phil Schiller becomes an Apple Fellow after a storied career that began in 1987.
Phil Schiller becomes an Apple Fellow after a storied career that began in 1987.

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple,” said Tim Cook, Apple’s CEO, in a statement. “Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”

Schiller has helped guide Apple’s products as well as its marketing for 30 years. He most recently led the effort to plan and execute Apple’s first-ever virtual Worldwide Developers Conference. The event, notable both for its innovative software and hardware announcements as well as its creative and much-praised execution, set a new standard for what virtual events can achieve in the era of COVID-19.

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more,” said Schiller in a statement. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”

Greg (Joz) Joswiak will join the Apple executive team as senior vice president of Worldwide Marketing.
Greg (Joz) Joswiak will join the Apple executive team as senior vice president of Worldwide Marketing.

Joswiak takes on the role of senior vice president of Worldwide Marketing. This organization is responsible for Apple’s product management and product marketing, developer relations, market research, business management, as well as education, enterprise, and international marketing.

Joswiak brings more than 20 years in leadership roles across Apple product marketing and has served as the vice president of Worldwide Product Marketing for the past four years. Joswiak has overseen the product management and product marketing for numerous breakthrough products including the original iPod and iPhone. He graduated with a Bachelor of Science in Computer Engineering from the University of Michigan.

MacDailyNews Take: Huge transition. Congratulations on a stellar, rather unmatched career as Apple’s marketing chief, Phil! We’re glad to see Schiller stay on to lead the App Store and Apple Events. Happy semi-retirement! Congrats also, to Greg Joswiak – movin’ on up! – a great choice to take over as Apple’s Senior VP of Worldwide Marketing.

Over the decades, the Apple Fellowship has been awarded to select few individuals, including:

• Al Alcorn
• Alan Kay
• Bill Atkinson
• Don Norman
• Gary Starkweather
• Gursharan Sidhu
• Guy Kawasaki
• Phil Schiller
• Rod Holt
• Rich Page
• Steve Capps
• Steve Wozniak

P.S. It seems like just yesterday some of us MacDailyNewsers were at the Macworld NY keynote address (really, it was 1999!) in the Javits Center watching Phil Schiller jump with a new iBook from a pretty decent height to demonstrate something called wireless networking:


  1. Yes, I also remember and attended the
    and several more Macworld events over the years.

    Hearty congrats to both Apple professionals and their stellar service!…

  2. My take: He made a major PR/marketing blunder when he stated proudly and unequivocally, “Can’t innovate, my ass!!” about the trashcan MacPro. He was wrong, of course. And his obesity does not represent Apple well to newer generations of Apple buyers. Tim observes his appearance, does not forget that error in judgement, as well as his major contributions to Apple, and is now shoving his jiggly countenance out through the door in the most genteel way possible.

  3. Happy retirement Phil! You deserve it. He’s been at Apple since he was 27, so since the late 1980s! Apple is his life and being an Apple Fellow means he will officially remain an employee. An employee of Apple for the rest of his life! What a nice gesture.

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