In a fun twist to Apple’s latest product reveal, a charming anthropomorphic character dubbed “Lil’ Finder Guy” has emerged as the unexpected…
Tag: Apple marketing
Apple TV+ is ‘worst marketer in the universe’ – producer
Producer Alex Berger was frustrated with Apple’s marketing approach, calling it point-blank “the worst marketer in the universe.”
Apple ‘sells’ Lumon Terminal Pro on its website as part of ‘Severance’ marketing
“Severance” fans might be excited to see the “Lumon Terminal Pro” listed among Apple’s Macs on Apple.com, complete with a “New” label…
Apple’s marketing of Apple TV+ is putrid
Apple’s streaming service has a ton of compelling original series that relatively few people seem to know about. Why is the company…
Apple launches new marketing highlighting Apple Watch for kids
Apple just launched a website showcasing how the Apple Watch can be a perfect fit for your kid. Ditch the phone, keep the connection…
Apple to focus on practical AI-powered features at WWDC
Scrambling to catch up, Apple’s first set of modern AI features won’t be as impressive as rival offerings, but the company is betting…
Apple is just weeks away from unveiling its big AI marketing effort
Apple is preparing to make its big artificial-intelligence announcement via a canned video presentation at the opening of WWDC…
Bernstein upgrades Apple stock, reiterates $195 target price
Bernstein analyst Toni Sacconaghi on Monday raised his rating on Apple stock to “Outperform” from “Market Perform” and reiterated…
Apple’s new iPad Pro likely to be AI-driven device powered by M4 chip
It’s a strong possibility that the chip in the new iPad Pro will be the M4, not the M3 and it will be Apple’s first major AI-driven device…
Apple’s lead marketer for Vision Pro spatial computer retires
Apple’s senior director leading product-marketing efforts for the company’s Vision Pro spatial computer has retired following the…
Apple’s new 8-minute action film features ‘The Underdogs’ in ‘Swiped Mac’
Apple’s “The Underdogs” are back in action in a new 8-minute video released by the company this week. This time The Underdogs are on…
Phil Schiller advances to Apple Fellow; Greg Joswiak promoted to Sr. VP of Worldwide Marketing
Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role…
Apple debuts new video for Apple Arcade: Great games for the holidays
Get Apple Arcade for the holidays, and your whole family can play with you…
Apple spent over $40 million on Apple TV+ marketing in September and October
In October, Apple spent $19.9 million on television commercials for Apple TV+, the streaming service that went live Friday…
Jack Dorsey, Twitter CEO, visits Apple marketing for a chat
What would Twitter’s CEO have to teach Apple’s award-winning marketing team…
Why Nick Law wants Apple and why Apple wants Nick Law
Publicis Groupe chief creative officer Nick Law is leaving to join Apple in September.
Class action suit alleges Apple lies to customers over size and resolution of iPhone X, XS & XS Max
A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims…
Stuck in an infinite loop of Apple dancing ads
It can start thinking about what works for the mainstream audience…
Jony Ive: iPhone X will evolve, have new features in 12 months
Apple’s chief designer Jony Ive recently talked about Apple Park, Apple’s new campus in Cupertino…
Why Apple gave the first iPhone X units to a bunch of YouTube vloggers
When Apple launches a new product, it always seeds a handful of early review units to trusted journalists and publications…
TechCrunch reviews Apple’s iPhone X: ‘Like using the future of smartphones, today’
Four phones and three years ago, I took the first iPhones to ‘go big’ to the ‘happiest place on earth’ for a road test…
How annoying is the iPhone X notch
People have already expressed dissatisfaction with the notch on the iPhone X…
Apple’s bizarre iPhone X launch
We’re still a couple of days away from delivery of the first iPhone X…
Tim Bajarin’s first impression of Apple’s iPhone X: Face ID worked flawlessly
There have been a lot of questions about the accuracy of Apple’s Face ID…
The Verge reviews Apple’s iPhone X: Clearly the best iPhone ever made, despite being marred by its ugly notch
Of course, there’s the notch in the display. It’s ugly. Unfortunately, the top of the display is marred by that notch…
Above Avalon’s first impressions of Apple’s iPhone X: ‘An entirely new iPhone experience’
Using iPhone X is the closet thing to using an iPhone from an alternative universe…
Apple reminds developers to design around iPhone X’s notch
Ahead of the release of the iPhone X in less than a week, Apple has reminded developers…
We’ll get used to iPhone X’s ugly notch, even if we don’t end up liking it
Apple has been on a remarkable run the last decade as people have become hooked on its products and services. But what will the next decade look like?
The first high-quality photos of Apple’s iPhone X appear in the wild
If you’re itching to get your hands on Apple’s upcoming iPhone X…
It’s not all screen: Apple’s stretching the truth with iPhone X marketing
Since the dawn of time, advertisers have stretched, exaggerated and mutilated the truth…
Apple’s eye-popping history of visual storytelling
In addition to its memorable products, Apple is also known for…
What happened to Apple’s marketing magic?
It just feels like Apple is content to play it safe lately…
Apple Music is an abject marketing failure
If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…
Apple plans big push in India with 500 new partner stores, increased advertising
Apple, the Cupertino-based world’s most valuable electronics maker, has decided…
What happened to Apple’s once-great ads?
It may be time for Apple to “think different” about its advertising…
Apple’s homegrown commercials underperforming those made by its longtime agency
Apple began building its own team of ad men and women last year…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
Apple building 1,000-person internal advertising agency
TBWA/Media Arts Lab was presenting fresh work to its signature client when…
Apple debuts ‘Chicken Fat’ television ad (with video)
Apple has debuted a new television advertisement now appearing…
Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day
Apple Inc. has shifted to producing more of its own television advertisements…
Apple’s advertising dilemma aired at $2 billion trial
As Apple Inc. was being targeted by an onslaught of negative advertising…
Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com
Apple’s online push behind the iPhone 5C has gone from Tumblr…
