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Tag: Apple marketing

Phil Schiller advances to Apple Fellow; Greg Joswiak promoted to Sr. VP of Worldwide Marketing

Tuesday, August 4, 2020 2:28 pmTuesday, August 4, 20206 Comments

Apple today announced that Phil Schiller will become an Apple Fellow, continuing a storied career that began at Apple in 1987. In this role…

Apple debuts new video for Apple Arcade: Great games for the holidays

Friday, December 20, 2019 1:06 pmFriday, December 20, 2019No Comments

Get Apple Arcade for the holidays, and your whole family can play with you…

Apple spent over $40 million on Apple TV+ marketing in September and October

Monday, November 4, 2019 3:44 pmMonday, November 4, 20191 Comment

In October, Apple spent $19.9 million on television commercials for Apple TV+, the streaming service that went live Friday…

Jack Dorsey, Twitter CEO, visits Apple marketing for a chat

Wednesday, July 17, 2019 7:23 amWednesday, July 17, 2019No Comments

What would Twitter’s CEO have to teach Apple’s award-winning marketing team…

Why Nick Law wants Apple and why Apple wants Nick Law

Thursday, June 27, 2019 9:27 amThursday, June 27, 20192 Comments

Publicis Groupe chief creative officer Nick Law is leaving to join Apple in September.


Class action suit alleges Apple lies to customers over size and resolution of iPhone X, XS & XS Max

Friday, December 14, 2018 5:01 pmFriday, December 14, 201828 Comments

A class action lawsuit launched on Friday accuses Apple of making fraudulent marketing claims…

Stuck in an infinite loop of Apple dancing ads

Thursday, March 8, 2018 10:56 amThursday, March 8, 201830 Comments

It can start thinking about what works for the mainstream audience…

Jony Ive: iPhone X will evolve, have new features in 12 months

Friday, November 10, 2017 2:02 pmFriday, November 10, 201746 Comments

Apple’s chief designer Jony Ive recently talked about Apple Park, Apple’s new campus in Cupertino…

Why Apple gave the first iPhone X units to a bunch of YouTube vloggers

Thursday, November 2, 2017 2:10 pmThursday, November 2, 20178 Comments

When Apple launches a new product, it always seeds a handful of early review units to trusted journalists and publications…

TechCrunch reviews Apple’s iPhone X: ‘Like using the future of smartphones, today’

Wednesday, November 1, 2017 5:03 pmWednesday, November 1, 201712 Comments

Four phones and three years ago, I took the first iPhones to ‘go big’ to the ‘happiest place on earth’ for a road test…

How annoying is the iPhone X notch

Wednesday, November 1, 2017 3:28 pmWednesday, November 1, 201778 Comments

People have already expressed dissatisfaction with the notch on the iPhone X…

Apple’s bizarre iPhone X launch

Wednesday, November 1, 2017 3:01 pmWednesday, November 1, 201715 Comments

We’re still a couple of days away from delivery of the first iPhone X…

Tim Bajarin’s first impression of Apple’s iPhone X: Face ID worked flawlessly

Wednesday, November 1, 2017 12:01 pm15 Comments

There have been a lot of questions about the accuracy of Apple’s Face ID…

The Verge reviews Apple’s iPhone X: Clearly the best iPhone ever made, despite being marred by its ugly notch

Wednesday, November 1, 2017 10:16 amWednesday, November 1, 201724 Comments

Of course, there’s the notch in the display. It’s ugly. Unfortunately, the top of the display is marred by that notch…

Above Avalon’s first impressions of Apple’s iPhone X: ‘An entirely new iPhone experience’

Tuesday, October 31, 2017 7:03 pmWednesday, November 1, 201741 Comments

Using iPhone X is the closet thing to using an iPhone from an alternative universe…

Apple reminds developers to design around iPhone X’s notch

Saturday, October 28, 2017 10:44 amSaturday, October 28, 201755 Comments

Ahead of the release of the iPhone X in less than a week, Apple has reminded developers…

We’ll get used to iPhone X’s ugly notch, even if we don’t end up liking it

Monday, October 23, 2017 4:01 pmMonday, October 23, 201783 Comments

Apple has been on a remarkable run the last decade as people have become hooked on its products and services. But what will the next decade look like?

The first high-quality photos of Apple’s iPhone X appear in the wild

Monday, October 16, 2017 12:55 pmMonday, October 16, 201713 Comments

If you’re itching to get your hands on Apple’s upcoming iPhone X…

It’s not all screen: Apple’s stretching the truth with iPhone X marketing

Tuesday, October 3, 2017 3:05 pmTuesday, October 3, 201765 Comments

Since the dawn of time, advertisers have stretched, exaggerated and mutilated the truth…

Apple’s eye-popping history of visual storytelling

Friday, June 16, 2017 12:00 pmFriday, June 16, 20178 Comments

In addition to its memorable products, Apple is also known for…

What happened to Apple’s marketing magic?

Friday, November 6, 2015 4:05 pm25 Comments

It just feels like Apple is content to play it safe lately…

Apple Music is an abject marketing failure

Tuesday, September 1, 2015 11:28 amTuesday, September 1, 201531 Comments

If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…

Apple plans big push in India with 500 new partner stores, increased advertising

Friday, December 5, 2014 8:29 am2 Comments

Apple, the Cupertino-based world’s most valuable electronics maker, has decided…

What happened to Apple’s once-great ads?

Friday, November 7, 2014 10:29 amSunday, November 9, 201437 Comments

It may be time for Apple to “think different” about its advertising…

Apple’s homegrown commercials underperforming those made by its longtime agency

Wednesday, July 2, 2014 1:01 pmWednesday, July 2, 201426 Comments

Apple began building its own team of ad men and women last year…

Apple’s major marketing rethink: Hardly a surprise

Wednesday, June 18, 2014 4:01 pmWednesday, June 18, 20147 Comments

We all know that things are different in the post-Steve Apple…

Apple building 1,000-person internal advertising agency

Tuesday, June 10, 2014 12:07 pm25 Comments

TBWA/Media Arts Lab was presenting fresh work to its signature client when…

Apple debuts ‘Chicken Fat’ television ad (with video)

Thursday, June 5, 2014 9:25 amThursday, June 5, 201479 Comments

Apple has debuted a new television advertisement now appearing…

Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day

Thursday, June 5, 2014 8:31 amThursday, June 5, 201415 Comments

Apple Inc. has shifted to producing more of its own television advertisements…

Apple’s advertising dilemma aired at $2 billion trial

Friday, April 4, 2014 5:27 pm33 Comments

As Apple Inc. was being targeted by an onslaught of negative advertising…

Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com

Friday, March 14, 2014 7:20 pmFriday, March 14, 201414 Comments

Apple’s online push behind the iPhone 5C has gone from Tumblr…

Tumblr becomes weapon of choice for Apple’s marketing team

Sunday, March 2, 2014 8:36 pm21 Comments

While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices…

Why Apple’s new ‘Designed in California’ ads are strategic for the USA

Friday, July 5, 2013 11:29 amFriday, July 5, 201343 Comments

For Apple, these ads are very strategic and will run as long as it takes…

Tech industry analyst Michael Gartenberg leaves Gartner to join Apple

Wednesday, May 22, 2013 2:04 pmWednesday, May 22, 201330 Comments

Michael Gartenberg, a longtime industry analyst known for covering digital media…

Segall: Apple marketing has lost its sense of humor; copying Apple doesn’t make Samsung an innovator

Thursday, March 14, 2013 11:33 amFriday, April 4, 201425 Comments

Author Ken Segall, a former Apple employee, examines how Samsung…

In court, Apple reveals billion dollar ad-spend for iPhone, iPad

Friday, August 3, 2012 5:31 pmFriday, August 3, 201213 Comments

Apple Inc marketing chief Phil Schiller told a jam-packed courtroom on Friday…

Rush Limbaugh: Why does a lover of freedom like me love a ‘restrictive’ company like Apple?

Friday, July 27, 2012 4:21 pmFriday, July 27, 201258 Comments

Mac, iPhone, and iPad user Rush Limbaugh today discussed Apple Inc…

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