Tiffany Hsu for The New York Times:
In October, Apple spent $19.9 million on television commercials for Apple TV Plus, the streaming service that went live Friday… That same month, according to the measurement company iSpot.TV, Apple spent $38.6 million on television ads to market the iPhone.
The same disparity was evident in September, when Apple spent $14.9 million on commercials promoting Apple TV Plus and $28.6 million on television ads for the iPhone, according to iSpot.TV.
Taken together, the company spent a total of $71.9 million on iPhone ads and $40.3 million on Apple TV Plus spots on television and online in the past two months.
MacDailyNews Take: Not a bad spend for what is essentially a softish launch. Apple is easing into Apple TV+ as it builds a library of high-quality content.
For Apple that is nothing in terms of % revenue.