Apple CEO Tim Cook plummets 45 spots in employee ratings

Apple CEO Tim Cook plummeted 45 spots from #8 in 2016 down to #53 this year in the Glassdoor Employees’ Choice Awards for the Highest Rated CEOs.

Glassdoor, one of the world’s largest and fastest growing job sites, today announced the winners of its annual Employees’ Choice Awards, honoring the Highest Rated CEOs in 2017 across North America and parts of Europe. Unlike any other workplace awards, the Glassdoor Employees’ Choice Awards are based on the input of employees who voluntarily provide anonymous feedback, by completing a company review, about their CEOs leadership, along with insight into their job, work environment and employer over the past year.

The top ten Highest Rated CEOs in 2017 in the U.S. are:

1. The Clorox Company’s Benno Dorer (99 percent approval)
2. World Wide Technology’s Jim Kavanaugh (99 percent approval)
3. Boston Scientific’s Michael F. Mahoney (99 percent approval)
4. Memorial Sloan Kettering’s Craig B. Thompson (99 percent approval)
5. Fast Enterprises’ Martin Rankin (99 percent approval)
6. NVIDIA’s Jen-Hsun Huang (99 percent approval)
7. Bain & Company’s Bob Bechek (98 percent approval)
8. SpaceX’s Elon Musk (98 percent approval)
9. HubSpot’s Brian Halligan (98 percent approval)
10. Facebook’s Mark Zuckerberg (98 percent approval)

“CEOs tell us the Glassdoor Employees’ Choice Award is one of the highest honors they can receive because it truly reflects employee opinion about the job they do every day. I congratulate all of the winners on this significant honor,” said Robert Hohman, Glassdoor co-founder and CEO, in a statement. “We know that CEO approval ratings correlate to overall employee satisfaction and trust in senior leadership, which contributes to long-term employee engagement, ultimately helping an employer’s recruiting and retention efforts.”

Source: Glassdoor

Full list here.

MacDailyNews Take: Ouch.

Wonder if the extended period of Mac mismanagement and/or Cook’s outspoken personal politics that may not necessarily mesh 100% with 100% of employees’ views were contributing factors?

Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

Apple CEO Cook on President Trump, Steve Jobs’ legacy, and more – June 15, 2017
Apple CEO Cook To MIT grads: You must have hacked President Trump’s Twitter account – June 9, 2017
Apple CEO Cook slams President Trump’s decision to withdraw from climate deal; says it’s ‘wrong for our planet’ – June 1, 2017
Apple CEO Cook calls President Trump as Elon Musk threatens to quit White House advisory councils over Paris decision – May 31, 2017
Apple CEO Cook chides President Trump Counselor Kellyanne Conway over ‘alternative facts’ – April 19, 2017
Apple CEO Cook speaks out publicly against President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – February 9, 2017
Tim Cook: Apple does not support President Trump’s executive order, ‘Protecting the Nation from Foreign Terrorist Entry into the United States’ – January 30, 2017
Apple CEO Tim Cook dines with Ivanka Trump and Jared Kushner, senior advisor to President Trump – January 27, 2017
Tim Cook explains to Apple employees why he met with President-elect Trump – December 20, 2016
President-elect Trump meets privately with Apple CEO Cook, tells tech leaders: ‘I’m here to help you folks do well’ – December 14, 2016
Apple CEO Cook emails employees, calls for unity after Donald Trump presidential win – November 10, 2016
Apple CEO Tim Cook and the rest of Silicon Valley throw big money at Clinton and pretty much bupkis at Trump – August 23, 2016
Apple CEO Tim Cook attends secret meeting with tech CEOs , top Republicans in plot to stop Trump – March 8, 2016

Tim Cook has let his personal politics affect Apple; Board may have to rein him in – June 25, 2015


  1. I don’t believe anyone thinks Tim Cook is a good leader or someone they can have confidence in. I’m sure Wall Street thinks of Tim Cook as a stalk of limp celery. With CEO Cook ranked so far below Satya Nadella of Microsoft, Apple really must really be messed up. Oh, well, sometimes shareholders get lucky and sometimes they don’t.

    1. Who cares about this survey?

      When Suckerberg is rated 98%.

      Apple is so messed up, they gonna mess with everybody again really soon. Watch while everybody is getting their photocopier ready…

    2. What Jobs failed to consider when appointing Pipeline as his CEO successor is what I posted here back when it happened, and that is: Not by any imagined phobia or learned bigotry, but by primal instinct, a male heterosexual will not follow a leader who is a male homosexual.

      An “inconvenient truth.”

      1. I don’t, wait, what????

        To the chagrin of many women I might have had relationships with, I’m about as alpha male as you can get without hunting for food everyday and my god bot… that comment is way out there even for me. I’ve had gay bosses, good and bad. If had gay employees good and bad. I’ve worked for imcredible women, and so on. It really makes no difference if they know what they are doing.

        The only leaders I’ve ever had a problem with are the stupid ones. Concerning primal instinct, to paraphrase Captain James Tiberius Kirk; Man rose above the animals when he said I will not succumb to my primal instincts today.

          1. Like you know every underlying of the entire World’s history of all civilisations… You don’t know Greek history.

            Butt-vinnick, you endorse your leader o so well… Everyday I have a good laugh at your leader news report. Then I come here and you put some more… Keep it coming!

            1. oh, yes, I do…if you are referring to Alexander, The Macedonian:

              “Alexander the Great’s wives were, first, Roxane (327), and then, Statiera/Barsine, and Parysatis.
              When, in 324, he married Stateira, daughter of Darius, and Parysatis, daughter of Artaxerxes III, he did not repudiate the Sogdian princess Roxane.

              The wedding ceremony took place in Susa and at the same time, Alexander’s friend Hephaestion married Drypetis, Stateira’s sister. Alexander provided dowries so that 80 of his companions could also marry noble Iranian women.”

              Reference: Pierre Briant’s Alexander the Great and His Empire.

              Herakles, son of Alexander’s wife/mistress Barsine [Sources: Alexander the Great and His Empire, by Pierre Briant and Alexander the Great, by Philip Freeman, but join the discussion: Children of Alexander]
              Alexander IV, son of Roxane
              Both children were killed before they reached adulthood.”

        1. “Concerning primal instinct…”

          Do you consider your attraction to women also a “primal instinct” you could not “rise above”?

          Finally, there is nothing in my post that denigrates the character or intellect of anyone that is homosexual, it is simply the recognition of reality: in related news, only women can have babies.

          1. We can expect this sort of gay bashing from somebody that posted on another thread today that Apple is making a big mistake by raising funds for victims of the Grenfell Towers fire in London because some of the homeless orphans are Muslims.

            My conclusion there was that Occam’s Razor tells us that the simplest explanation for someone who shows no evidence of human empathy is that he is not human. There are aliens among us, and not all of them are from Mexico!

            1. I read you’re extrapolating again and injecting your belief system in someone’s remarks.

              Botty followed up by stating (paraphrasing) he means NO OFFENSE to gay people. So, no gay bashing here and your absolutely wrong to read something sinister that does not exist. Shame on you.

              That said, he has a point about heterosexual men following a gay leader into battle because of primal instincts. The activist left, and you’re a gold star member, have been trying to erase every trace of all natural human interaction primal instincts from the face of the earth. News flash: You can’t change Mother Nature with wishful progressive objectives.

              Worked in the nation’s capital for over a decade back in the day with a gay direct supervisor. He has my respect as a professional and we produced excellent work together. Would I follow him into battle? No way, Jose. Can’t cut it, lacking the skills.

              Certainly this does NOT apply to all gay leadership abilities and no offense meant to the LGBT community. Take comfort in that I have several gay friends going way back over decades.

              Like Botty attempted to point out, I am simply following my primal instincts (gut feeling) and street smarts. Political Correctness simply does not make the grade.

              Tedious 1,000+ word response in 3… 2… 1…

            2. Nothing tedious. Just the advice to go back into your trailer and make another baby with your sister.

              Ha! Ha! NO OFFENSE… because you’ve told us that saying “NO OFFENSE” after a racist and/or sexist remark makes it acceptable.

            3. You have accused myself and Botty of making racist/sexist remarks.

              Broad brushed remarks don’t cut it CLUELESS.

              Spell it out IN QUOTES! 👿

      2. “Not by any imagined phobia or learned bigotry, but by primal instinct, a male heterosexual will not follow a leader who is a male homosexual.

        An “inconvenient truth.””

        Ah bless. This is pompous puerile poop personified, with a world view based on a personal failure to adjust to society slowly evolving as it always does and always will. Your echo chamber foul-mouthed diatribes and insults are today’s dinosaur jokes at tomorrow’s “Can you believe it” face palm belly laughs.
        A much more interesting question is why an alpha_male_geezer_basement_dweller….feels so threatened by the sexual orientation of a company leader so remotely unlikely to stoop so low, to counter your bigotry and Jurassic perfidy?
        Actually…no, I’m not interested in looking down a sewer – I know exactly what is down there.

      3. Based on your posts over the past few years, it was not difficult to generate an educated guess at your general mindset. No one needs to guess any longer – from a social standpoint your mindset is incredibly regressive.

        It appears that I must point out to botvinnik and other regressive personalities on this forum that Cook has been openly gay for years and has publicly expressed his views on LGTBQ+ issues over those years. Therefore, logic concludes that his homosexuality is *not* the root cause for the year-over-year drop in this particular poll.

        If you want people to consider your ideas then, at the very least, they need to be able to withstand a basic logic test. You failed botvinnik…

    1. Bob, don’t be confused about the reason MDN presents this and titles it the way it does. Some opinions here actually have something to do with Cook’s performance, fair enough. However, the essence of most of the strident comments derive from Cook’s political and social POV. The fact that Cook’s approval “plummeted” from 8 to 53 doesn’t seem like that big a deal when you see his employee approval rating only dropped from 96% to 93% but mentioning that doesn’t serve MDN’s distaste for his politics and its Pravda approach to news.

    2. If you look at the negative comments, they are almost wholly coming from retail staff. And when did they ever not moan about something. As always the devil is in the detail, not that that would ever occur to the grandstanding Dumb and Dumber Basement CEOs™

  2. Bring back crazy eye Scott Forstall!!! He’s a jerk with something to prove. But newsflash, the company was run by a huge jerk with something to prove to pretty good effect for quite a while!

    At least he doesn’t sound like human Ambien and can articulate a thought that doesn’t sound like preprinted plastic.

    1. Right on! That’s why Jobs recruited him and hired him in 1998. It is also why Jobs turned the company over to Cook when Jobs went for his transplant. And, finally, it’s why he prevailed on the Board to name the “sham” Cook as his successor. What a mess he’s made of aapl as it has only doubled its market value since 2011!
      Of course we should listen to Kolache’s thoughts on Cook as it is certainly unfettered by his political opinions regarding where Cook stands on various issues. Further, it is a certainty that Kolache has long, deep and successful experience running a colossal multinational corporation with significant financial interests all over the earth. The name of that successful corporation escapes me just now but I’m sure Kolache can provide it. Throw us a bone Kolache, remind the readers of the corporate behemoth you’ve successfully run! It would really help bolster your bona fides when you opine on world class corporate management.

  3. MDN take is instant clarity and agree 100%.

    The two biggest factors are ignoring the flagship Mac and exposing, dragging really, all Apple employees toward a partisan and activist agenda. Two important principles Steve did not believe in.

    And did you see the tech summit CEO group photo with President Trump? The only one in the photo not smiling with a dour sour puss was, ding, ding, ding — Tim Cook … 🙄

    1. Well I agree with your take on Mac mismanagement but not the politics. I don’t believe that stuff has been occupying much of their time at all, as it doesn’t at other company’s either. I resent the apparent apathy, neglect, lack of care and reaching out to users that has manifested itself into the Mac Pro debacle. Something that was completely avoidable with a modicum of care and competency. They weren’t doing their jobs.

      1. Agree with all your Mac commentary.

        My point about politics is Steve did not approve. It puts the company and all the employees in an uncomfortable position and bad for business.

        Imagine if you are a bright eyed young conservative with a degree and a lifelong ambition to work for your favorite tech company. Would that be in the closet?

        1. I don’t think Apple, if it’s holding up to it’s principles, would discriminate on anyone, liberal or conservative. Tim Cook is trying to work with Trump to Apple’s and America’s advantage but it’s a formidable task. These kinds of politics would definitely fall in a CEO’s purview.

            1. I do agree such things should be held closely and an individual’s choice but I think Jobs simply didn’t advertise or use Apple as a political pulpit. Much more personal for him. I understand your concerns though and always appreciate your measured views. Let’s hope 99% of Apple’s efforts are spent solely on making customers happy.

  4. I was waiting for the comments on this one. Wow, much milder and more than expected.

    Agree with virtually everyone about the Mac.

    As a prosumer with delusions of computing grandeur of a machine that can keep up with my speed of thought as I edit large photo files and play with 4K video, with 50 tabs open and six other apps with a number of files, I’ve had $2500-3500 in my gear budget burning a hole in my pocket for three years now, but if the “Butterfly 3” keyboard isn’t any less awful and we don’t finally get 32GB of fast RAM, gonna have to reconsider my whole direction.

    As MS pretty much HAS to care about PCs.

    Meanwhile in terms of the rest of the article, so wait, people actually like Mark Zuckerberg?

  5. I know several conservatives who work at Apple. Tim’s statements and political letters to employees make them uncomfortable. When CEOs take political stands, much like celebrities who do the same, they seem to forget that the country is split politically.

    1. Thank you.

      i’ve been trying to make this point for years.

      When you work for a company like Apple that makes a hard LEFT TURN after Steve, it does have a negative affect on conservative employees.

      They work in fear of expressing themselves and are relegated to the conservative closet. How liberal of Tim …

    1. Martellaro’s comments are ludicrous. Do you really think 100% of Apple employees are Liberal Democrats? That would be the only possible way Martellaro would be right. So, he’s wrong. And so is Cook for using the Apple brand (and by extension every Apple employee) to promote his personal politics including Pride parades, denouncing religious freedom laws, hectoring the President for more cheap H1-B labor over Amercians, wanting to blow away American taxpayers’ cash and jobs on a non-binding “Global Warming” sham agreement, etc.

    2. As Martellaro points out, almost all of the 3% drop in employee ratings is attributable to folks who are complaining that Apple expects them to work harder than they would like. Obviously, the company’s performance in numbers that actually count (like profits, for example) would not be served by pleasing the complaining goof-offs by relaxing standards.

      Perhaps there are some Apple employees who are offended by the company’s stance on social policy, but my experience with Apple employees (around Austin, at least) is that far more than 3% of them would be offended if the company decided to stop fighting for its non-citizen, minority, and LGBT employees.

      The reason that Apple has seemed more political lately is context. When government policy was already moving in what Apple regards as the “right” direction (i.e., the more profitable direction in the long term) on issues like privacy, taxation, inclusiveness, immigration, and the environment, there was no need for the CEO to speak out on those issues.

      When there has been a sea change in government policy on each of those subjects, it suddenly becomes necessary to speak up. Apple and its management cannot be expected to ignore policy changes that can profoundly affect their operations. Any conservative would do the same if he were in charge of Apple and a hypothetical President Clinton was proposing damaging legislation.

      As for offending customers: there is no huge mandate for the revolutionary changes Mr. Trump’s policies would bring about. Remember, 54% of the American electorate voted against him. Sad as it is to say, art-lovers in New York City buy more Apple products than unemployed coal miners in West Virginia. It is always a good idea to know your customer base. That’s how Mr. Trump was elected President… and how Tim Cook has doubled Apple’s market value.

  6. botty,

    Try Alan Joyce who heads the Australian airline Qantas. He’s openly gay and has turned the company around. He’s managed to cut costs and increase profits.

    Here’s an old link you might be interested in as well:

    I could go on but you’re just an irritating gnat and not worth the effort.

    Addendum: My sincere apologies to all the gnats out there that I might have offended

  7. The real issue is Cook is not a product of Apple, he is a product of IBM and Compaq. This is his Bio. He is absent when it comes to software issues. More and more problems arise day after dat on the stable Apple platform and he is unable to stop it. He was handed a stable, successful company and is turning it into Microsoft day after day. We need a competent person there who investigates software issues and actually fixes them instead of just turning out new hardware. Anyone can do that.

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