Apple orders a sitcom from ‘It’s Always Sunny in Philadelphia’ creators

“Apple has given a straight-to-series order to a half-hour scripted comedy from Rob McElhenney and Charlie Day,” Joe Otterson reports for Variety. “The series is set in a video game development studio, with McElhenney also attached to star in addition to writing and executive producing alongside Day. The series marks the duo’s first collaboration as writers since It’s Always Sunny in Philadelphia.”

“The series will be produced by the recently announced Lionsgate-3 Arts Entertainment venture along with video game publisher Ubisoft,” Otterson reports. “Michael Rotenberg and Nicholas Frenkel will executive produce on behalf of 3 Arts, with Gérard Guillemot, Jason Altman and Danielle Kreinik of Ubisoft also executive producing.”

It’s Always Sunny in Philadelphia will begin airing its thirteenth season in September,” Otterson reports. “It originally aired on FX but moved to FXX ahead of its ninth season. FX has already renewed the show for Seaosn 14, which will tie it with The Adventures of Ozzie and Harriet as the longest running live-action sitcom in American TV history.”

Read more in the full article here.

MacDailyNews Take: Sounds like another potetntial winner for Apple’s nascent, as-yet-unnamed (“Apple TV?”) streaming content service. (Of course, many tend to sound like winners on paper; best to throw a lot of darts to see what sticks.)

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  1. So set in a video game development studio in an attempt to be 21st Century relevant when in reality with these shows the actual location is just window dressing to the same staid comedy designed and written to be a laugh-a-second and be excruciatingly dull in the process. More cookie cutter Chuck Lorre-eque fare no doubt.

    I seriously wonder how Apple is going to get enough content to warrant launching such a service without pilfering from the usual Netflix sources in addition to more sparse original content.

    Personally I’d love to see a show about a technology devices company ineptly run and ignoring the very computer that made them famous to hilarious customers-leaving result. Oh wait, that show is already being run in real-time.

    1. Sorry, Ford doesn’t sell the Focus in America any more. It is getting entirely out of the passenger car business and concentrating exclusively on crossovers, SUVs, and trucks. Funny how businesses do that—they devote their resources to the product lines that generate the most profit. They aren’t public charities or even private trusts for the benefit of a small market segment.

      I notice that the same people who want to dictate Apple’s product mix also want to dictate how they apply the terms of use for their podcast app. There is a word for people who want to wrest control of the means of production away from the owners and give it to The People. Who’d have guessed that socialism would become so popular on MDN?

      1. You just made my weekend, well that and the fact I’m sat at Lords watching England v India cricket Test Match in glorious weather.
        I take it back, there is irony still, in the desert.

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