“We still don’t know what Apple’s TV plans are, but we do know Apple wants us to know it is serious about its TV plans,” Peter Kafka writes for Recode. “Latest example: Apple says it has a ‘unique, multi-year content partnership’ with Oprah Winfrey, who will ‘create original programs that embrace her incomparable ability to connect with audiences around the world.'”

“Apple’s Winfrey announcement follows similar announcements about video projects involving Jennifer Aniston, Reese Witherspoon, Steven Spielberg and other well-known creators and brands, all engineered by Jamie Erlicht and Zack Van Amburg, the former Sony executives Apple hired to reboot its original content plans last year,” Kafka writes. “But Apple still hasn’t told the world — or most people in Hollywood, including some of the ones it is making deals with — what it plans to do with all the stuff it is making.”

Kafka writes, “One TV executive who has talked to Apple tells me Apple says it intends to sell a standalone subscription to its original video shows, priced below Netflix, whose standard offering costs $11 a month in the U.S.”

Read more in the full article here.

MacDailyNews Take: We’ll see hopefully no later than early 2019, although we’ll hope against hope that we’ll see it debut this fall, ready-to-go for Christmas. Whenever it’s finally unveiled, it’s going to be huge!

SEE ALSO:
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018
Apple inks content deal with Oprah Winfrey – June 15, 2018
Apple’s original content is further along than you think with 16 new shows in the works – June 15, 2018
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Apple TV: The underestimated story – June 5, 2018
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Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
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Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple loses bidding war over J.J. Abrams sci-fi drama ‘Demimonde’ to HBO – February 2, 2018
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Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
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Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
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