Apple hires augmented reality/virtual reality expert Arthur van Hoff

“Apple just made a significant hire in the virtual reality (VR) space: The iPhone maker has hired serial entrepreneur Arthur van Hoff, a founding executive of the Disney-backed VR startup Jaunt,” Janko Roettgers reports for Variety. “Van Hoff started at Apple in a senior architect position this month, according to his Linkedin profile.”

“There’s no word on whether he will work on Apple’s still-unannounced augmented reality (AR) headset, or on other projects,” Roettgers reports, “but chances are he might be working with some of his old colleagues: Apple has hired a number of former Jaunt engineers over the past few years to work on AR, computer vision, camera systems and other projects.”

“Apple has been working on an augmented reality headset with VR capabilities for some time,” Roettgers reports. “The company still hasn’t officially revealed its plans for this space, but a recent report suggested that it may start to manufacture the device as early as Q4 of this year.”

Read more in the full article here.

MacDailyNews Take: Apple Glasses are going to usher in tremendous change!

Apple’s years of work on AR and VR will pay off in the 2020 smartglasses – March 8, 2019
Ming-Chi Kuo: Apple AR glasses coming in 2020; will require iPhone to do the heavy lifting – March 8, 2019
Tim Cook says Apple is ‘planting seeds’ and ‘rolling the dice’ on future products that will ‘blow you away’ – March 1, 2019
Apple patent reveals features of augmented reality smartglasses – February 26, 2019
Apple’s next big thing could replace both the iPhone and Apple Watch – February 21, 2019
Augmented Reality will spark the next big tech platform – February 15, 2019
Apple taps iPhone exec Casanova to be first head of marketing for augmented reality – February 12, 2019
Apple working on new iPhones with powerful 3-D camera and laser scanner in augmented reality push – January 30, 2019
Apple patent reveals ongoing work on micro-LED displays for holographic imagery – November 9, 2018
What’s happening with Apple’s secret augmented reality glasses project? – November 8, 2018
Apple’s Akonia acquisition points towards ‘Apple glasses’ – August 30, 2018
Apple buys Akonia Holographics, a startup focused on lenses for AR glasses – August 30, 2018
Ming-Chi Kuo: Apple Glasses coming in 2020 – August 15, 2018
Gene Munster: Apple will release Apple Glasses late in 2021 – May 17, 2018
Apple patent application reveals work on eye-tracking technology for VR and AR headsets – April 27, 2018
Apple prepping Micro-LED displays for Apple Watch and Smartglasses for 2019, sources say – April 3, 2018
Apple CEO Cook on the future of fashion, shopping, and AR smartglasses – October 11, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017


    1. Tim Cook already shot his wad on firing people by getting rid of the excellent engineer, Forstall, a major influence. Mistakes are now piling up in latter day Apple, so he can’t just keep on firing otherwise good engineers and executives. So Cook is stuck with a inherently dysfunctional Apple and I doubt that he or Ive can do anything to remediate the operation of this now huge bureaucracy. Jobs set Apple personnel to work in crisis mode on innovation. This worked wonders to rescue it from near collapse.

      But people are not psychologically set up in that MO for a long-term, perhaps continuous basis. So I believe that now, with Cook’s relaxed, non-confrontational Emilio-style leadership, workers and supervisors are also relaxing and perhaps careless that is resulting in this bad PR stain on Apple.

      Cook stopped promising innovative products coming down his pipeline perhaps because even he realizes that they are mere elaborations on an existing product, not innovations.

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