Apple is updating developer proceeds and App Store pricing in several markets to reflect new tax rules and keep prices aligned across storefronts.
In a developer notice dated August 27, 2026, Apple said the App Store supports 43 currencies across 175 storefronts, and that it periodically changes prices or proceeds when tax laws or exchange rates shift. Those changes use publicly available rates from sources such as The Wall Street Journal and Bloomberg News.
Proceeds already changingAs of August 27, Apple has modified proceeds from eligible apps and In-App Purchases in three countries:
• Morocco: introduction of 20% value-added tax (VAT)
• Republic of the Congo: introduction of 18% VAT
• Tanzania: digital sales tax (DST) rising from 2% to 3%
Exhibit B of the Paid Applications Agreement will be updated to state that Apple collects and remits applicable taxes in Morocco and the Republic of the Congo. Translations of the updated agreement are expected on the Apple Developer website within a month.
Price changes start September 14
Beginning September 14th, Apple will update prices for apps and In-App Purchases in Israel, Indonesia, Morocco, and the Republic of the Congo — unless a developer has chosen one of those storefronts as the app or IAP’s base storefront. Those updates also account for the new VAT rates in Morocco and Congo.
If a developer has selected Israel, Indonesia, Morocco, or the Republic of the Congo as the base storefront, prices there will stay the same. Prices on other storefronts will be adjusted so they remain equalized to that base price.
Two important exceptions:
• Auto-renewable subscriptions will not change price in any region.
• Prices will not change on storefronts where a developer already manages prices manually instead of using Apple’s automated equalized pricing.
What developers should do
App Store Connect’s Pricing and Availability section already shows the upcoming changes. Developers can still change prices for apps, In-App Purchases, and auto-renewable subscriptions at any time.
Apple pointed developers to tools for viewing or editing upcoming price changes, editing an app’s base country or region, checking pricing start times by country, and setting In-App Purchase prices.
MacDailyNews Take: In a nutshell: tax collection is shifting in Morocco and Congo, Tanzania’s digital tax is going up, and equalized App Store prices will move in several markets on September 14th unless a developer has locked in a local base price or is managing prices by hand.
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