Apple inks content deal with Oprah Winfrey

“In the war for talent, Apple has just scored a major victory,” Lesley Goldberg reports for The Hollywood Reporter. “The tech giant and eventual streamer has inked a multiple-year content partnership with Oprah Winfrey. Under the pact, terms of which were not immediately available, Winfrey and Apple will create original content that will be released as part of the latter’s lineup of content.”

“Sources say the pact includes everything from film, TV, applications, books and other content that could easily be distributed on Apple’s all-encompassing platform,” Goldberg reports. “Sources note that Winfrey landed at Apple in a competitive situation with other tech giants, likely including Netflix and Amazon, all pursuing similar deals. Apple is said to have aggressively pursued Winfrey as part of a larger push to reach a broad audience.”

“The deal is non-exclusive as Winfrey will continue to remain chairman and CEO of Discovery Communications-backed cable network OWN,” Goldberg reports. “Winfrey’s OWN exclusivity remains same she has always had since the formation of the cable network. She is exclusive to OWN for pay cable for on-camera work and has the ability to render on-camera services on other platforms on a limited basis. That allows Winfrey an opportunity to have on-camera roles on potential Apple content. Winfrey’s deal with Apple comes amid a growing arms race for established writers and producers after Netflix poached Shonda Rhimes [from ABC Studios]…”

Read more in the full article here.

MacDailyNews Take: Oprah, Apple. Apple, Oprah.

Apple to Netflix: “Nice Shonda Rhimes move. Oh, BTW: Checkmate.”

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  1. Seriously??? Apple buys Oprah a drink? I am just a stupid German guy. I never understood what Americans love about Oprah. Can somebody explain? Also I don‘t like if Apple just buys instead of develops.

    1. You beat me to it. They could greatly expand and enhance their business base, particularly with non-Apple user types that only use Microsoft and others.

      My younger brother is a staunch conservative and he makes me look like a liberal at times, yeah, hard to believe. While he admires their products and business success he vowed NEVER to purchase an Apple product again after Pipeline took over. Steve would not allow his personal politics to cross with business.

      So, yes Oprah is a franchise that will bring in bucks. But seriously, we all know her act and just more virtue signaling of the same old, same old and I’m sure she will turn off some customers.

      Now, if Apple wanted to STRIKE BALANCE and “think different,” hire a popular conservative like Bill O’Reilly or some other person without the baggage like Lou Dobbs. Why not? …

  2. If there is a leftist who makes content and they can’t get signed up for a deal with Apple, they must be completely incompetent. Maybe next Apple can pay Al Gore billions for lectures on how the planet will be dead by 2010 if we keep using electric devices, like computers and iPads.

    1. The irresponsible predictions of the left wing loons never ceases to amaze me. Does the media hold them accountable for every word like they PILE ON President Trump DAILY? We all know the pathetic answer …

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