Expect a huge performance boost from Apple’s forthcoming A12 SoC

“Later this year, Apple is expected to launch a trio of new iPhones,” Ashraf Eassa writes for The Motley Fool. “These devices are expected to come equipped with a new applications processor that’s likely to be called the A12 (along with a suffix similar to ‘Fusion’ or ‘Bionic’).”

“Being free from the shackles of the standard-size iPhone should allow Apple to dramatically increase the peak power consumption of the A12 chip, which should mean substantially better peak performance,” Eassa writes. “That increased power budget, coupled with the natural performance and efficiency improvements that Apple should get from the updated chip design and improved chip manufacturing technology, could mean a huge performance boost for this year’s iPhone models compare to the 2017 models.”

“Since the upcoming crop of iPhone models will all have substantially larger batteries than the standard iPhone models did in prior years, I expect that all new iPhones will be far more resistant to performance throttling over time due to battery capacity degradation — even if Apple increases the peak current draw of its future A-series processors,” Eassa writes. “This could save Apple from facing the public relations nightmare that it did with the iPhone 6-series and iPhone 6s-series devices.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in December 2015:

We know Apple thinks thinness sets iPhone apart from all other so-called smartphones (actually, it’s the operating system, the software and the ecosystem), but the iPhone 6/Plus and iPhone 6s/Plus are simply too thin to house their camera assembly… [and] iPhone 6 and 6s have battery life issues for heavy iPhone users… The law of diminishing returns can also be applied to industrial design. Apple’s eternal quest for thinness eventually runs into issues such as bulging camera assemblies, battery capacity, strength (breakability), etc. – is Apple’s quest for thinness now bordering on the quixotic?

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    1. Performance improvements are never boring.

      Unfortunately Apple has zero intention of letting loose all the horsepower and putting in a kickass big battery to power the bad boy all day. No, Jony will want it 0.5 mm thinner and the beancounters will choose cheap batteries and the same doofuses who brought you the headphone dongle and ugly notch will next take out another feature so they can do something truly stupid like an always on emoji banner. This is the Cook Apple, the guys who can’t design a Mac that keeps up with PCs.

  1. I would gladly have the back flushed up with the camera bulge, if they used the extra volume for greater battery capacity. The additional thickness and weight would not bother me at all, and I’d imagine it would add considerable run time as well.

  2. I completely agree with MDNs take on the thinness issue.

    Look, I love my new MacBook Pro 2016 15” model…it looks and feels really beautiful; however, the battery life on it sucks so badly.

    I don’t even get 3 hours of battery life when I’m on the road with nothing running except Logic Pro X. I have my screen brightness turned way down and no other apps opened. I’ll gladly trade the thinness for some extra battery juice. It’s “too” thin for a real Pro user. I have to constantly make sure I have my power cable with me.

    1. 3 hours?
      Brand new it is rated at 10 hours of wireless web browsing.
      Either your battery has been fully depleted and recharged every day of the week since you bought it, 485 cycles, or something is wrong.

      I have a 2012 MBP 15″ and only have 340 cycles on it’s battery. I get about 4-5 hours for a 5 year old battery. Not bad for it’s age.

      1. That’s my point exactly….I had a 2010 15” MacBook Pro and with it USED up until 2016, I got about 3 hours of battery life on it when running Logic Pro X after 5+ years.

        I thought for sure the battery life on my 2016 would give me tons of life since Apple claimed it was a 10 hour battery life.

        Yah, it’s 10 hours if I do iPad type stuff on it…surfing the net and watching movies etc:/

        I wanted to use MacBook Pro for, you know, Pro work….

        Thanks a lot Apple

  3. I am a vote for thinner and lighter. The only knock I have against the current iPhone X is that it is too thick and too heavy. Should be no thicker and heavier than an iPhone 7.

  4. Wishful thinking. Ive’s Apple will choose thin and slim (goodness knows why) instead of you know, something actually useful… like more better life.


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