“Shorter battery life – Making phones and notebooks as thin as possible and then making them even thinner in each subsequent generation resulted in less volume for batteries. But because the one dimension that reduces a battery’s capacity most is its thickness, battery life of iPhones and MacBooks have suffered,” Phil Baker writes for Tech.pinions. “Battery life of iPhones and the latest line of MacBook Pros are well below expectations and are one of the major user complaints. So much so, the battery indicator no longer displays time left. And, since a battery’s life is based on the number of charging cycles, smaller batteries need more recharging cycles, resulting in a shorter life.”

“Using smaller batteries than most Android phones, means the customer recharges their phones more frequently and they reach the 300 or 500 cycles more quickly than the competition,” Baker writes. “All because thinness was paramount to Apple.”

“Essentially, Apple chose to shorten the product’s useful life,” Baker writes. “You could see how with the iPhone’s popularity and customer loyalty, shortening the life directly relates to more sales. While it may make sense from a financial basis, it seems like it’s not the right thing to do.”

Read more in the full article here.

MacDailyNews Take: Yup.

However, as Hanlon’s razor states: “Never attribute to malice that which is adequately explained by stupidity.”

Regarding thinness and battery life, as we wrote back in December 2015:

What’d be wrong with slightly thicker iPhone with more battery life and a flush camera assembly?

Yes, we know Apple thinks thinness sets iPhone apart from all other so-called smartphones (actually, it’s the operating system, the software and the ecosystem), but the iPhone 6/Plus and iPhone 6s/Plus are simply too thin to house their camera assembly.

iPhone 6s is 0.28 inch (7.1 mm) thin. Samsung’s Galaxy S6 is 0.27 inch (6.8 mm). The “thicker” iPhone 6s easily outsells the thinner Galaxy S6. Obviously, at this point, the selling point of “thinness” is overrated.

iPhone 6 and 6s has battery life issues for heavy iPhone users (hint: get an Apple Watch. You’ll use your iPhone less and the battery will easily outlast even the longest day).

The law of diminishing returns can also be applied to industrial design. Apple’s eternal quest for thinness eventually runs into issues such as bulging camera assemblies, battery capacity, strength (breakability), etc. – is Apple’s quest for thinness now bordering on the quixotic?

So, is it “you can never be too thin” or is it “thin enough is thin enough?”

SEE ALSO:
Hey Apple, it’s time to give up thinness for bigger, longer-lasting batteries – January 6, 2017
Open thread: What’d be wrong with slightly thicker iPhone with more battery life and a flush camera assembly? – December 21, 2015

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