This week, “Apple issued an apology for miscommunication about this issue and has also announced that during 2018 people will be able to replace their iPhone battery for $29,” Zynath Investment writes for Seeking Alpha. “This is a great deal for the consumers as iPhone batteries from reliable sources cost upwards of $25 plus labor.”

“However, this is also a great deal for Apple. While it may take a hit on the discounted battery replacement program, it will likely earn that and more through the increased traffic to its retail locations,” Zynath Investment writes. “At worst, Apple will be breaking even on this reduced battery replacement program. However, it does mean that the consumer will have to visit the Apple retail store and hang around there while the battery is being replaced. This is an excellent opportunity for Apple employees to market to the consumer other Apple products or even offer them a discount on a new iPhone rather than having to wait around while the battery is replaced on their old one.”

“Ask yourself this, where can you go to replace a Samsung or an HTC battery?” Zynath Investment writes. “The fact of the matter is that Apple is offering a useful service that will allow users to prolong the use of their existing phone and in the process it is getting an extra opportunity to market to this consumer.”

Read more in the full article here.

MacDailyNews Take: We actually did exactly that this past week. As friends and readers asked about an iPhone performing slowly, we recommended Apple’s battery replacement or, you know, since you’re going to the Apple Store anyway, how about treating yourself to an amazing new iPhone X that we love so much? It’s a notch above, you know.

In more cases than not, a new iPhone sale was made vs. a battery replacement for an old iPhone 6.

SEE ALSO:
Australian lawyers to launch largest-ever class action against Apple over iPhone ‘batterygate’ – December 29, 2017
The most annoying things about Apple’s iPhone ‘batterygate’ apology – December 29, 2017
iFixit discounts iPhone battery replacement kits as Apple cuts prices, apologizes for the confusion – December 29, 2017
15 class action lawsuits filed against Apple for throttling iPhones with aging batteries – December 29, 2017
Apple apologizes for poor communication about iPhone batteries and performance; slashes battery replacement cost from $79 to $29 – December 28, 2017
No, Apple’s throttling of iPhones with aging batteries is not planned obsolescence – December 28, 2017
Apple execs face jail in France after lawsuit over slowing down iPhones – December 28, 2017
Korea seeks explanation from Apple for slowing down devices without warning – December 28, 2017
Apple now facing 8 lawsuits over throttling processors in iPhones with aging batteries – December 27, 2017
Apple tarnished their brand with clandestine iPhone battery management and processor throttling – December 27, 2017
Should Apple replace aging iPhone batteries for free instead of throttling processor speed? – December 21, 2017
Apple confirms iPhones with older batteries will take hits in performance – December 20, 2017
iPhone performance and battery age – December 18, 2017
Apple met with Chinese regulators to discuss iPhone 6s unexpected shutdowns – February 10, 2017
Rumor: Apple may extend iPhone 6s battery replacement program to iPhone 6 – January 17, 2017
A message from Apple about 
iPhone and unexpected shutdowns – December 2, 2016
Apple offers free battery replacement for ‘very small number’ of iPhone 6s units with unexpected shutdown issue – November 21, 2016