Unity Software shares rose Wednesday after analysts applauded the gaming-software company’s growth and its ability to dodge…
Search Results for: "App Tracking Transparency"
Poshmark warns of marketing hit from Apple’s app tracking changes
Second-hand retailer Poshmark on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts…
MacDailyNews presents live notes from Apple’s Q321 conference call
MacDailyNews presents live notes from Apple’s Q321 Conference Call with analysts starting at 5pm EDT / 2pm PDT today, July 27, 2021…
Facebook advertisers impacted by Apple’s strong privacy policies
Those who value their privacy are impacting advertisers on Facebook, who are losing access to some of their most valuable targeting data and…
Mobile advertisers expect Apple to destroy device fingerprinting with iCloud Private Relay
Apple won’t need to enforce a policy like App Tracking Transparency to kill fingerprinting on iOS devices, thanks to iCloud Private Relay …
After Apple introduces app tracking rules, advertisers shift spending toward Android
Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission…
Apple CEO Cook: Side-loading apps would ‘destroy the security’ of the iPhone
During the 30-minute “fireside chat,” Cook said that side-loading apps would “destroy the security” of the iPhone and discussed…
Apple extends its privacy leadership with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8
Apple today previewed powerful new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which help users better…
Google, following Apple yet again, to allow Android settlers to opt out of ad tracking later this year
Once again following an earlier move by rival Apple to further bolster privacy protections on iPhones, Google will allow Android settlers…
Apple CEO Tim Cook testifies in Epic Games trial
Apple CEO Tim Cook is the third senior-level executive to testifies in the ongoing trial with Epic Games. Following testimonies from Phil…
Apple’s new ‘Tracked’ ad promotes iPhone privacy [with video]
Apple today released a new advertisement that promote the superior privacy features that iPhone users enjoy…
Apple’s users privacy push helps ad firms recover from COVID-19 response
The move by Apple to promote user privacy is creating an opportunity for advertising companies that were hit hard by the response to COVID…
Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario
Less than six percent have opted-in. Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario…
Apple blocks downgrades from iOS 14.5.1
Apple last week released iOS 14.5.1 which contained bug fixes and patches for WebKit vulnerabilities that were being exploited in the wild…
Apple hires former Facebook advertising exec, ‘Chaos Monkeys’ author
Apple has hired Antonio Garcia Martinez who worked at Facebook’s ad team and wrote the 2016 book “Chaos Monkeys,” a tell-all memoir…
Google follows Apple yet again in requiring developers to have app privacy labels
What to know where Google’s going next? It’s simple: just look where Apple was a few years ago. Apple skates to where the puck will be…
Only 4% of American iPhone users are opting into App Tracking
In the second week after Apple began offering the choice of opting in to App Tracking or opting out via iOS 14.5, iPadOS 14.5, and tvOS 14.5…
Apple releases iOS 14.5.1 and iPadOS 14.5.1
Apple today released iOS 14.5.1 and iPadOS 14.5 which fix an issue with App Tracking Transparency where some users who previously disabled…
MacDailyNews presents live notes from Apple’s Q221 conference call
MacDailyNews presents live notes from Apple’s Q221 Conference Call with analysts starting at 5pm EDT / 2pm PDT today, January 27, 2021…
Apple exec: Impact of Apple ad tracking privacy change will hinge on app developers
Apple’s user privacy chief says the impact of Apple’s new App Tracking Transparency privacy controls on digital advertising…
Apple’s iOS 14.5 delivers new privacy controls, Unlock iPhone with Apple Watch, and much more
iOS 14.5 brings exciting new features to iPhone, including new privacy controls, the ability to unlock iPhone with Apple Watch, more voices…
Apple releases iOS 14.5 and iPadOS 14.5
Apple today released iOS 14.5 and iPadOS 14.5.
Apple to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 today
On Monday, Apple plans to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 which will include the new App Tracking Transparency framework with…
Apple’s new app tracking privacy protocols may actually benefit Facebook and Google
Apple’s App Tracking Transparency privacy feature is imminent (to roll out early next week with the release of iOS 14.5). It requires apps…
Developer: Apple’s privacy push is an ‘atomic bomb’ for advertisers
Apple’s App Store is designed to be a safe and trusted place for users to discover apps created by developers from around the world…
Procter & Gamble worked with China on tech to sidestep Apple privacy rules
Procter & Gamble participated in testing an advertising technique being developed in China to gather iPhone data for targeted ads, a step…
Apple to start enforcing new app privacy notifications in coming weeks
Apple said on Wednesday that in the coming weeks it will start enforcing new privacy notifications — App Tracking Transparency — that…
Analyst: Apple News+ could hit 19 million subscribers, bring in $2.2 billion by 2023
A Cowen Research analyst believes that Apple News+ is a key contributor to the growth of Apple Services, forecasting that Apple News+ could…
Personal data of over half a billion Facebook users leaked online
Mark Zuckerberg’s ill-conceived Facebook ad campaign against Apple for giving users tools to protect their privacy just took a big hit…
Zuckerberg now says Facebook may be in a ‘stronger position’ after Apple boosts privacy
Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company “will be able to manage through” Apple’s privacy …
Apple grateful for French watchdog decision to not suspend privacy feature
Apple on Wednesday welcomed a French competition authority decision (CNIL) to reject a request to suspend its iOS privacy feature…
How Apple’s upcoming anti-tracking privacy feature hurts Facebook
Apple’s upcoming anti-tracking privacy feature hurts Facebook, which is is particularly worried about losing the ability to track…
Apple Special Event to be held on March 23rd, leaker claims
Apple will hold its first special event of the year on March 23rd, according to information provided by a reputable Chinese leaker…
Twitter CFO says Apple’s new privacy change will level the playing field
Twitter CFO Ned Segal said the company is feeling confident as it prepares for Apple’s planned privacy update to iOS 14 where users will…
Facebook tries ads to convince users to allow themselves to be tracked
Facebook on Thursday launched an ad campaign that attempts to convince users to allow themselves to be tracked so that Facebook can serve…
Mobile ad companies form ‘Post-IDFA Alliance’ to prepare for Apple privacy changes
Six mobile advertising companies said Wednesday they have formed a partnership called the “Post-IDFA Alliance” to help marketers and…
Apple seeds second developer betas for iOS 14.5, iPadOS 14.5, tvOS 14.5, and watchOS 7.4
Apple today seeded developers with its second round of betas for iOS 14.5, iPadOS 14.5, tvOS 14.5, and watchOS 7.4…
Leaked screenshots reveal Apple-like privacy features in Android 12
Google is expected to unveil Android 12 in a few weeks and XDA Developers has shared screenshots that show some Apple-inspired (of course)…
Twitter warns user growth to slow; expects ‘modest impact’ from Apple’s privacy push
Twitter on Tuesday beat quarterly sales and profit estimates but missed expectations on user growth and warned this rate would…
EU’s Vestager warns Apple to treat all apps equally with privacy consent tool
Europe’s antitrust chief, Margrethe Vestager, has warned Apple to give equal treatment to all apps on its platform as the company institutes…
Harvard Business Review blasts Facebook’s misleading campaign against Apple’s privacy policy
Apple will soon require consumers to opt in if they want to allow businesses to track them. Facebook is fighting this decision with…
Looming Apple privacy changes worry Snap despite revenue growth
On Thursday, Snap Inc., maker of the photo-messaging app Snapchat, warned that upcoming privacy changes by Apple could hurt Snap’s ad…