On Monday, Apple plans to release iOS 14.5 which will include the new App Tracking Transparency framework with which apps will ask iOS, iPadOS, and tvOS users if they’d like to share information with third parties such as advertisers across the website they visit.
Brian X. Chen for The New York Times:
If we had a choice, would any of us want to be tracked online for the sake of seeing more relevant digital ads?
We are about to find out.
On Monday, Apple plans to release iOS 14.5, one of its most anticipated software updates for iPhones and iPads in years.
A pop-up window may sound like a minor design tweak, but it has thrown the online advertising industry into upheaval. Most notably, Facebook has gone on the warpath. Last year, the social network created a website and took out full-page ads in newspapers denouncing Apple’s privacy feature… A big motivator, of course, was that the privacy setting could hurt Facebook’s own business. If we choose not to let Facebook track us, it will be harder for the company to see what we are shopping for or doing inside other apps, which will make it more difficult for brands to target us with ads.
As of this week, all apps with tracking behavior must include the App Tracking Transparency pop-up in their next software updates. That means we initially will probably see a small number of apps requesting permission to track us, with the number growing over time as more apps get updated.
MacDailyNews Take: The software updates usually begin rolling out at 10am Pacific / 1pm Eastern, so make sure you’re backed up and get ready to update later today!
And Apple goes thermonuclear on Google. About time.
Thank God. I have to wear a mask all day at work and unlocking my iPhone with my Apple Watch will be a blessing. Literally the only thing I cared about at the Apple event last week was when we’d get iOS 14.5 for this feature.
Doesn’t having to open your Watch with a passcode the rest of the time negate this „feature”.?