Apple could see a multibillion-dollar lift to its ad business from its adoption of App Tracking Transparency which offers users control…
Search Results for: "App Tracking Transparency"
Farmville-maker Zynga’s ad business in focus as Apple’s App Tracking Transparency stings
Zynga’s ad revenue will be in focus when the company reports results on Monday, as investors track the impact of recent changes in Apple’s…
Peloton blames Apple’s App Tracking Transparency for new subscriber decrease
Peloton reported its earnings for fiscal Q1 2022 on Thursday. The company is partially blaming Apple, specifically App Tracking Transparency…
Apple’s App Tracking Transparency privacy feature had ‘modest impact’ on YouTube, Twitter revenue
Apple Inc.’s ad-tracking changes have had a “modest impact on YouTube’s revenues.” Twitter echoed that description…
Apple’s App Tracking Transparency privacy push hurts Big Tech rivals’ ad businesses
The latest earnings reports from Facebook and Snapchat show that Apple’s App Tracking Transparency privacy framework is having…
Apple’s App Tracking Transparency bites Snap’s ads business, shares drop 25% as revenue fall short
Snap on Thursday fell short of revenue estimates as the owner of photo messaging app Snapchat said Apple’s App Tracking Transparency …
Apple’s App Tracking Transparency feature signals desire to enter global advertising market – analyst
Apple’s recent App Tracking Transparency feature is a sign it may look to tap into the global internet advertising market dominated by Google…
Facebook says it underreported ad performance due to Apple’s App Tracking Transparency
Facebook told advertisers in a blog post Wednesday that it’s been underreporting ad performance on Apple iPhones, citing changes…
Facebook warns Apple’s App Tracking Transparency will slow growth
Facebook reported higher second-quarter sales and profit, but struck a cautious tone looking ahead, warning that growth could stall as Apple…
Apple defeats attempt by TikTok, others to circumvent App Tracking Transparency in China
Apple has successfully defeated an attempt by TikTok and others to circumvent App Tracking Transparency in China …
Apple releases new video explaining App Tracking Transparency
Apple today released a video on the company’s YouTube channel explaining the new App Tracking Transparency framework included in iOS 14.5…
Apple to release iOS 14.5 with App Tracking Transparency privacy framework next week
Apple on Tuesday released a series of notifications for app developers regarding upcoming requirements related to iOS 14.5 that’s set to be…
Workaround to Apple’s App Tracking Transparency privacy rules is 95% effective
Snap has explored how it can circumvent Apple’s new App Tracking Transparency privacy rules, in a move that may trigger the wrath of Apple…
Apple: App Tracking Transparency rules will apply to all apps worldwide, even in China
After reports that Chinese app developers are preparing workarounds for the company’s upcoming App Tracking Transparency rules that…
Apple quietly loosens privacy policy to allow user data collection for targeted advertising
Apple is allowing app developers to collect data for targeted advertising from Apple device users, in an unacknowledged shift that lets…
MacDailyNews presents live notes from Apple’s Q421 conference call
MacDailyNews presents live notes from Apple’s Q321 Conference Call with analysts starting at 5pm EDT / 2pm PDT today, October 28, 2021…
Facebook revenue misses estimates as Apple’s privacy rules bite
Facebook on Monday warned that Apple’s new Apple Tracking Transparency privacy rules would weigh on its digital business in the current…
Unity Software stock jumps 10% as analysts credit it with skirting Apple’s ad tracking changes
Unity Software shares rose Wednesday after analysts applauded the gaming-software company’s growth and its ability to dodge…
Poshmark warns of marketing hit from Apple’s app tracking changes
Second-hand retailer Poshmark on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts…
MacDailyNews presents live notes from Apple’s Q321 conference call
MacDailyNews presents live notes from Apple’s Q321 Conference Call with analysts starting at 5pm EDT / 2pm PDT today, July 27, 2021…
Facebook advertisers impacted by Apple’s strong privacy policies
Those who value their privacy are impacting advertisers on Facebook, who are losing access to some of their most valuable targeting data and…
Mobile advertisers expect Apple to destroy device fingerprinting with iCloud Private Relay
Apple won’t need to enforce a policy like App Tracking Transparency to kill fingerprinting on iOS devices, thanks to iCloud Private Relay …
After Apple introduces app tracking rules, advertisers shift spending toward Android
Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission…
Apple CEO Cook: Side-loading apps would ‘destroy the security’ of the iPhone
During the 30-minute “fireside chat,” Cook said that side-loading apps would “destroy the security” of the iPhone and discussed…
Apple extends its privacy leadership with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8
Apple today previewed powerful new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which help users better…
Google, following Apple yet again, to allow Android settlers to opt out of ad tracking later this year
Once again following an earlier move by rival Apple to further bolster privacy protections on iPhones, Google will allow Android settlers…
Apple CEO Tim Cook testifies in Epic Games trial
Apple CEO Tim Cook is the third senior-level executive to testifies in the ongoing trial with Epic Games. Following testimonies from Phil…
Apple’s new ‘Tracked’ ad promotes iPhone privacy [with video]
Apple today released a new advertisement that promote the superior privacy features that iPhone users enjoy…
Apple’s users privacy push helps ad firms recover from COVID-19 response
The move by Apple to promote user privacy is creating an opportunity for advertising companies that were hit hard by the response to COVID…
Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario
Less than six percent have opted-in. Apple’s App Tracking privacy push is turning out to be Facebook’s worst-case scenario…
Apple blocks downgrades from iOS 14.5.1
Apple last week released iOS 14.5.1 which contained bug fixes and patches for WebKit vulnerabilities that were being exploited in the wild…
Apple hires former Facebook advertising exec, ‘Chaos Monkeys’ author
Apple has hired Antonio Garcia Martinez who worked at Facebook’s ad team and wrote the 2016 book “Chaos Monkeys,” a tell-all memoir…
Google follows Apple yet again in requiring developers to have app privacy labels
What to know where Google’s going next? It’s simple: just look where Apple was a few years ago. Apple skates to where the puck will be…
Only 4% of American iPhone users are opting into App Tracking
In the second week after Apple began offering the choice of opting in to App Tracking or opting out via iOS 14.5, iPadOS 14.5, and tvOS 14.5…
Apple releases iOS 14.5.1 and iPadOS 14.5.1
Apple today released iOS 14.5.1 and iPadOS 14.5 which fix an issue with App Tracking Transparency where some users who previously disabled…
MacDailyNews presents live notes from Apple’s Q221 conference call
MacDailyNews presents live notes from Apple’s Q221 Conference Call with analysts starting at 5pm EDT / 2pm PDT today, January 27, 2021…
Apple exec: Impact of Apple ad tracking privacy change will hinge on app developers
Apple’s user privacy chief says the impact of Apple’s new App Tracking Transparency privacy controls on digital advertising…
Apple’s iOS 14.5 delivers new privacy controls, Unlock iPhone with Apple Watch, and much more
iOS 14.5 brings exciting new features to iPhone, including new privacy controls, the ability to unlock iPhone with Apple Watch, more voices…
Apple releases iOS 14.5 and iPadOS 14.5
Apple today released iOS 14.5 and iPadOS 14.5.
Apple to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 today
On Monday, Apple plans to release iOS 14.5, iPadOS 14.5, and tvOS 14.5 which will include the new App Tracking Transparency framework with…
Apple’s new app tracking privacy protocols may actually benefit Facebook and Google
Apple’s App Tracking Transparency privacy feature is imminent (to roll out early next week with the release of iOS 14.5). It requires apps…
Developer: Apple’s privacy push is an ‘atomic bomb’ for advertisers
Apple’s App Store is designed to be a safe and trusted place for users to discover apps created by developers from around the world…
