Apple to start enforcing new app privacy notifications in coming weeks

Apple said on Wednesday that in the coming weeks it will start enforcing new privacy notifications — App Tracking Transparency — that digital advertising firms such as Facebook and other online advertising tracking firms, which relies on tracking unwitting users around the web, have warned will hurt their sales.

A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.
A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.

Reuters:

Apple said the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date.

The one-time notices will require an app developer to ask a user’s permission before the app tracks activities “across other companies’ apps and websites.” Digital advertising industry experts have said the warning could cause many users to decline permission.

Apple announced the move last June, but said in September that it would delay the change to give digital advertisers time to adjust. Some developers are already displaying the notice on a voluntary basis.

MacDailyNews Take: The sooner Apple releases a solid iOS 14.5 with App Tracking Transparency privacy notifications to the public, the better!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.