A Cowen Research analyst believes that Apple News+ is a key contributor to the growth of Apple Services, forecasting that Apple News+ could reach 19 million paid subscribers, bringing in $2.2 billion by 2023.
In a note to investors seen by AppleInsider, lead Cowen analyst Krish Sankar predicts that Apple News+ could grow to $2.2 billion in revenue by 2023, a compound annual growth rate (CAGR) of 31%.
He believes Apple News+ could be bolstered by both improving advertising platforms and a shift away from the Identifier for Advertisers tracking tag used on mobile devices after the release of App Tracking Transparency. The privacy feature, Sankar adds, could be a “disruptive event” that levels the playing field for ad networks in the iOS ecosystem.
Sankar believes Apple News+ had about 11 million paid subscribers in 2020, generating revenue of about $550 million. Going forward, he believes that Apple News+ could reach 19 million subscribers by 2023. That could rake in $1.14 billion in subscription revenue and $1.02 billion in digital ad revenue from ad impressions, resulting in a total of $2.2 billion.
MacDailyNews Take: We love to see Apple News+ redesigning the “You blocked [source]. Show Story Anyway” message that dominated the top of “Top Stories.” It’s annoying and makes us want to use the app less. We block certain sources for a reason. So, no, we don’t want to be pestered, full screen, no less, every time we use the app: