Analyst: Apple News+ could hit 19 million subscribers, bring in $2.2 billion by 2023

A Cowen Research analyst believes that Apple News+ is a key contributor to the growth of Apple Services, forecasting that Apple News+ could reach 19 million paid subscribers, bringing in $2.2 billion by 2023.

Apple News+
Apple News+

Mike Peterson for AppleInsider:

In a note to investors seen by AppleInsider, lead Cowen analyst Krish Sankar predicts that Apple News+ could grow to $2.2 billion in revenue by 2023, a compound annual growth rate (CAGR) of 31%.

He believes Apple News+ could be bolstered by both improving advertising platforms and a shift away from the Identifier for Advertisers tracking tag used on mobile devices after the release of App Tracking Transparency. The privacy feature, Sankar adds, could be a “disruptive event” that levels the playing field for ad networks in the iOS ecosystem.

Sankar believes Apple News+ had about 11 million paid subscribers in 2020, generating revenue of about $550 million. Going forward, he believes that Apple News+ could reach 19 million subscribers by 2023. That could rake in $1.14 billion in subscription revenue and $1.02 billion in digital ad revenue from ad impressions, resulting in a total of $2.2 billion.

MacDailyNews Take: We love to see Apple News+ redesigning the “You blocked [source]. Show Story Anyway” message that dominated the top of “Top Stories.” It’s annoying and makes us want to use the app less. We block certain sources for a reason. So, no, we don’t want to be pestered, full screen, no less, every time we use the app:

Apple News+: "You blocked [source]. Show Story Anyway" screenshot
Apple News+: “You blocked [source]. Show Story Anyway” screenshot


  1. Hopefully they use some of that money to start buying publications and to streamline hand-off from Twitter to the News app. I’m a subscriber from day one, but so frustrated by how much content requires a subscription beyond Apple News, and how difficult it is to get to good content in the app.

  2. We were already paying $25/month for extra iCloud storage and Apple Music for the clan, so when it was just $5 more for everything, we did the AppleOne thing.

    That added Apple Fitness+, AppleTV+, Apple Arcade, and Apple News+. While no one in our family seems to care about Apple Arcade (including a 17-year-old PC gamer), we use all of the other services every day.

    As a standalone, I probably wouldn’t have paid for Apple News+.

    Seemed like I always had more to read than I possibly could in a day. Also, we already subscribe to the paper & digital version of the LA Times. It didn’t bother me terribly that some articles and magazines were locked out on my iPhone where I read them.

    So I was surprised how much I’ve enjoyed Apple News+.

    I now have access to tons of financial data via Wall Street Journal, plenty of computer stuff with all of the Mac/PC mags + Popular Science, Sports Illustrated, as well as CNN, CBS, ABC and even Fox News (which will no doubt make some here happy). I like the reasonably wide array of opinion and diversity of sources.

    Here’s the massive publication list:

    I already have a very inexpensive grad student subscription to the NYTimes (which left its Apple News+ deal last year), but I do wish I could read a few locked articles in the WaPo.

    As a consumer of daily news and information from a variety of sources, Apple News+ has become one-stop-shopping for me. It’s a pretty good deal if you’re a news hound and/or love to read a variety of magazines.

    1. What diversity of opinion? Except for Fox News all far left BIASED news sources that say all the same things at the same time.

      No use for this service, I can watch Fox News LIVE in my web browser or READ the free App.

      So needless to say, won’t pay a wasteful penny to Apple when I get everything I need for FREE…

      1. No one in possession of the facts would call “The Wall Street Journal” even left of Center.

        There are other news sources too that are neither Left or Right. Unless you consider the Center too far Left, and then there are rabbit holes to navigate. 🐰

        It’s a shame you don’t value or seek diversity in reporting. There is much that Fox News does not even cover as part of its right-wing bias. Like anything positive that can be attributed to the efforts of someone on the Left side of the aisle.

        As I mentioned, there are plenty of other magazines and news feeds that offer interesting articles on sports, technology, cooking, health, cars, or whatever kind of magazine you might buy if you stood in front of a rack.

        All of that being said, I agree that paying for it as a standalone service probably doesn’t make sense, but it’s been an interesting bonus for the AppleOne package.

        1. I did not say watch Fox News ONLY and not other sources from all points of view. I said I have no use paying for Apple News for over 95% Leftist News and get most of those stories for free also. That is a misperception on your part and reading comprehension problem…

          1. Your sentence fragment, “Except for Fox News all far left BIASED news sources…,” appeared to indicate you believe there’s only one news source worth listening to. There’s not a lot of information or specificity in what you wrote, so that certainly could lead to being misunderstood and misrepresented, but it’s not the fault of the reader.

            It’s a writer’s problem. 😁 ✏️

            There’s also no mention of any other news source you feed from, but if 95% of everything out there is off the table, I’m not sure how that qualifies as a “diverse” buffet. Sounds like a very restrictive diet to me.

            As for the 95% figure, didn’t you learn that 95% of all statistics are made up? 🤠

    1. @Ronner. Was that a confession you’ve got a lot of old newspapers and magazines stacked to the ceiling in your garage? 🤣

      1. I get plenty of news and I don’t pay a cent. There’s this thing called the internet that’s kind of broad and wild. Subscriptions are trying to tame it and use consumers for another flow of cash…unfortunately.

        Thank you.

        1. I feel ya. I really don’t disagree much. $5/month for Apple News+ by itself is something I probably would not have done. But I like this AppleOne bundling. [And right now, I’m getting AppleTV+ credits every month! $4.99/month and I don’t recall exactly why.]

          That being said, I don’t mind paying for quality writing. Same for music. But I don’t need to own it forever. A few books, sure. Especially rare or sentimental ones. I have some really cool comics I’ve collected over time too.

          But I’ve never been one to own a film, for example. My son would watch a Pixar film 30 times when he was 9. It’s rare if I ever see a film twice. Too much stuff I’ve never seen to spend time seeing something again.

          I’m the same way with books too. I know there are avid readers who will read a book more than once, but I love the experience of theater, film, or literature when I don’t know what’s going to happen.

          Magazine and Newspaper subscriptions have been around for centuries. I think this is just the 21st Century incarnation of that, and it certainly comes with both baggage and convenience.

  3. The thing I like about Apple News is how well they eliminate all news that I don’t like and how they promote news that shows the world as it “should” be. I don’t like reading news that doesn’t fit. I like news that makes me happy. I don’t want to hear about things that make me sad. I know Apple will protect me from these things and just tell me what I should hear. Thank you Apple for protecting me and everyone from injustice and racism and sexism and transism and vaccineism and whitemaleism and the sunheatstheearthism. I love Apple.

    1. This is clever and funny. We likely have different views on these issues, but you make your point well through humor here.

      “I like news that makes me happy. I don’t want to hear about things that make me sad,” could be a whole lecture series. 😅 A lotta layers of truth there for sure.

      Of course we’re an algorithm driven culture these days and Google and Facebook and NetFlix and Amazon are driving these kinds of data collection to make money. But that’s also why seeking wider, more diverse sources of information in today’s world is so important.

      Echo chambers are very comforting and not wrong in and of themselves. It gets exhausting arguing all the time. But spending too long among those you’re in lockstep with does not create understanding of those who think differently.

      I don’t know much, but I think better understanding each other has got to be a good thing.

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