Ridiculously, Apple is apologizing for its wildly talked about ad promoting its latest iPad Pro after blowback on social media platforms.
Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online.
In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple’s vice president of marketing, said the ad’s message failed to connect.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
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MacDailyNews Take: Peak Tim Cook. Apple is silly and weak to apologize over this ad.
Advertising is a supposed to get NOTICED. Apple’s vice president of marketing, Tor Myhren, sounds like someone who does not understand his job here; or who is swallowing his pride to keep his job at the behest of a confused, reactive, myopic boss who thinks nattering nabobs on Facebook et al. matter in the slightest.
iPad Pro DOES empower creatives all over the world. Period. No apologies.
The proper, blatantly obvious response to this oh-so major controversy was to run the “Crush!” ad in high rotation, make new ads crushing more stuff into iPad Pro, and get even more people talking about Apple and the iPad Pro. Duh.
Apple’s ‘Crush’ iPad Pro ad sparks backlash from sensitive types
Guess what? We don't care. Mission accomplished, Apple marketing! Great job and crush 10x more in your next iPad ad!https://t.co/OTfw1fGFbD#Crush #iPadProM4 #Advertising #Apple #Tech #TechNews #Technology
— MacDailyNews (@MacDailyNews) May 8, 2024
Instead, yet again, we’re subjected to the weak disappointment that is Tim Cook’s Apple. ‘Tis true, a fish rots from the head down.
Think Alike™.
Don’t rock the boat. Make ads that go unnoticed. Issue idiotic apologies if you hear even a murmur.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, vilify them. And, if you do it just enough to make our timid caretaker CEO the least bit uncomfortable, we’ll quickly cower and apologize. – Tim Cook’s Apple
“The good news is that the average age of outgoing CEOs across the S&P 1500 is 61.6 and Tim Cook will turn 64 on November 1st. 🕚” – MacDailyNews, May 7, 2024
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LAME!!!!! VERY LAME … Grow some brass there.. ya all at APPLE…
Being edgy, provocative and controversial – this is what the art community has always been against, right? Right?
“Advertising is a supposed to get NOTICED.”
Arguably, the ad is getting ever MORE noticed after Apple apologized!
Briefly, for less than a news cycle, but not nearly as much attention as if they ran the ad everywhere instead of weakly apologizing over nothing.
Good point. As much as I hate the apology, the problem is not with Tim in this case, but the insufferable pussies that complained, and the toxic feminization being pushed by the left that created them.
This is a 3-4-1
The creative got noticed.
The creative got talked about.
The apology soothed the sensitive.
The ad was great
The indoctrinated chant lines from it forever. Trucks, buses, post-PC, you know… magical BS.
The ad sucks, but the apology is gayer.
Steve would have never apologized for that ad. Hell, if Cook was in charge when they did the “I’m a PC/I’m a Mac”, they would have never happened. I can’t believe a couple idiots got Apple to apologize. Pathetic, Tim.
Steve would have never OK’d the ad. He would have used a massive asteroid instead.
When the word “empower” is used, my woke meter perks up. Tying it to the “creatives,” is all I needed to know that The Do-Gooders had entered the space. Btw, the creatives don’t need another to empower them…we do just fine.
Also, a true creative would have just said, “F-off. y’all. Have a couple of shots of T. It was just a frickn ad campaign to stress an idea. No real anything died, or was injured…except your chiffon insides.”
The apology was likely written before the ad even was released…
Well, I’m not sure how good the ad really is if people interpret it as crushing creativity.
Nice ad. Who were the feebs who complained?
Think Alike™ could be the slogan for the progressive wing of the democrat party.
Such a good point..and if you don’t think Alike, I be mad and my inner toddler emerges. Such freedom. No wonder free speech is despised, unless it’s the “free speech” that conforms to Think Alike…or you be bad.
I am totally confused as to why this would be controversial, and I think it is quite clever. To apologize for it is a true sign of the demise of Apple. “FTC”, and I don’t mean Federal Trade Commission.
These technologies have been around for some time now. The iPad is now making it available to the masses. Someone is always going to be upset when change happens.
@RRK50
A regurgitation machine is a far cry from ‘change’. This is the same bull**** Google tried to pull by scanning every book in existence without permission years ago. AI is a glorified search engine that provides with compiled results. there is no difference between it and the old BS algorithms other than newer automation in what you end up with. Zero. Congrats, Gen Z; you made a faster Google that presents a bunch of crap that may or may not even be relevant to the subject at hand. 👏🏼👏🏼 Enjoy your cookie/trophy. You are an idiot, and it it is almost guaranteed you are under 35 and have not created much beyond the vapor that fills your pants (and even that, dependent upon what your grandparents have fed you) in your entire existence.
Back off while the grownups, who more broadly absolutely subsidize your sad life of pants vapor, talk. Thanks.
What are you on about? There’s no “technology” which was crushed in that ad that hasn’t been widely available to the masses for decades.
Steve Jobs isn’t rolling in his grave, he is weeping. I do not know what trash modern Apple is anymore at this point, it boggles the mind, but I don’t have a whole lot of faith that Cook would not be replaced by someone many multiples worse. This is just the state of modern tech. It is sad, it is depressing, and it is what we have to deal with. Someone(s) on Apple’s team thought this ad was a great idea. Fathom that. This is your future if you don’t put your foot down and demand better, and the time for that is right the heck now. Investors: vote with your dollars.
He’s to busy telling the Almighty “everything you’ve done is sh*t”!
Peak Tim Cook was approving this dumpster as in the first place.
A more enlightneted remark from John Gruber
“Something has changed. Part of it is that our culture has changed. I don’t think many people 10 or 15 years ago would have seen dissonance between Apple’s oft-professed sustainability ideals and a commercial celebrating the destruction of artistic tools and objects. And the bigger change is the recognition that computers are eating the world. In 2010 it was seen only as cool that computers were doing more and more stuff. Today there’s widespread uncomfortableness, perhaps outright concern,
But part too is that Apple’s position in our culture has changed. They’re no longer, and never again will be, the upstart. They’re The Man now. They’re part of the firmament of our entire society, not just the tech world. When you’re on top, everyone guns for you. “
Not very insightful. That ad would have been garbage 10 years ago. Has nothing to do with being on top. It was an ugly ad. Total own-goal by Apple’s marketing. Who also have botched the AVP ads. All of which are creepy.
The outrage and sensitivity of MDN on pulling this garbage ad is way more than any crying we’ve seen from the “sensitive” people who didn’t think the ad exemplified the values Apple espouses.
Stop being so sensitive.
I don’t think Jobs would have run that ad. I kind of liked it, but the critics have a point.
I disagree with the MDN take. Peak Tim Cook is the creation and approval of the original ad.
The destruction of physical tools for human creativity is pure leftist ideology the ad is practically screaming “You will own nothing, and (Tim Cook) will be happy”
There was Talent!
The add was offensive, and just think… sacrifice all that for…. “thin”.
But there’s hope, not everyone worships at the altar.