Zuckerberg now says Facebook may be in a ‘stronger position’ after Apple boosts privacy

Facebook CEO Mark Zuckerberg on Thursday said he is confident the social media company “will be able to manage through” Apple’s upcoming App Tracking Transparency privacy changes. Zuckerberg explained that the change could benefit Facebook if more businesses decide to sell goods directly through Facebook and Instagram.

A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.
A new App Tracking Transparency feature across iOS, iPadOS, and tvOS will require apps to get the user’s permission before tracking their data across apps or websites owned by other companies.

Salvador Rodriguez for CNBC:

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg
“We’ll be in a good position,” Zuckerberg said Thursday afternoon in Josh Constine’s PressClub Clubhouse room.

Apple’s upcoming privacy changes will inform users about device ID tracking and ask them if they want to allow it… Apple has said that the change will roll out early this spring.

Zuckerberg explained that the change could benefit Facebook if more businesses decide to sell goods directly through Facebook and Instagram.

“It’s possible that we may even be in a stronger position if Apple’s changes encourage more businesses to conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms,” Zuckerberg said.

MacDailyNews Take: After warning for months, via ad campaigns, no less, how Apple’s App Tracking Transparency privacy prompt was going to hurt their business and their advertisers, now Facebook could magically be better off for it?

16 Comments

    1. MDN, can you please sanction these brain dead imbeciles who make irrelevant political statements?
      Keep the posts to Apple related comments.
      Then these muppets would simply disappear.

          1. Yes, no one should be able to spout anything political unless they are libtards like you and Al. Why not just stick with Facebook and Twitter and the other leftist organizations that are corrupting the 1st Amendment and eliminating freedom of thought.

        1. Hey D,
          Thanks for the intelligent response /s
          Check my previous posts, I have never once mentioned politics on any side, just wish MDN would grow a pair in this regard & neuter baseless political ideology on either side.
          I reckon the people have voted mate

      1. You want them sanctioned? sanctioned? Who the fuck do you think you are, the speech king?

        How about sanctionIng get the stupidity of the left?
        How about sanctioning the lies of the left?
        How about sanctioning the violence of the left?

        You sanctimonious putz

    2. Zuck lies, sure, he built a business around data theft, it’s what he does. But nobody lies more than The Donald. He lied so much he didn’t even know he was lying. He made up half assed answers to simple questions.

      Question: what specific quote can you accurately ascribe to Biden where he intentionally attempts to deceive?

      Asking for a friend
      Get a grip
      Nuff said
      Hal D Fucktwat
      Snowflake
      Speech King
      Do you righties come up with such juvenile vile crap on your own?

  1. There’s no way Apple can hurt Facebook or stop Facebook from making money. Mark Zuckerberg is likely much smarter than all key people at Apple. He’s certainly smarter than the Feds who were targeting Facebook for antitrust issues. I’m not sure why Zuckerberg keeps complaining about what Apple is doing about third-party ad tracking, but I think it’s good for Facebook shareholders who realize he’s simply trying to make more money for his company. It’s always useful to have an aggressive CEO who doesn’t back down. Facebook’s share price has been steadily climbing all through the Apple privacy campaign and today the share price jumped much higher. Zuckerberg will always find a way to make more money for his company as he’s a rather shrewd CEO. It’s likely most of Facebook’s subscribers don’t care what Facebook is doing with their personal data and it seems like a fair exchange for using Facebook’s social media platform.

    Tim Cook seems to think most people want their privacy protected, but I think most people don’t care one way or another. I believe Zuckerberg understands human nature better than Tim Cook. Facebook is a hugely popular platform all over the world. I think it would be very rare for anyone using Facebook to delete their account just because their personal data is being used or they were being tracked. That’s just my take. I personally have no use for any social media platform but most of the people I know absolutely love that social stuff. I think many people would sooner give up their Apple products than they would Facebook. In the end, Facebook and Zuckerberg will have their way and the company will continue to flourish.

  2. Let’s look at what Zuckerberg is saying. If you look at the last paragraph quoted above: “It’s possible that we might even be in a stronger position”, here is the implication. Zuckerberg is implying that “Facebook ALREADY knows who you are.” They have already established a profile of your age, your habits, your geographic locations, etc. Whereas a company that is trying to identify you based on cookies, etc. has a limited profile of you . . . So, he suggests, that advertisers will come to Facebook because Facebook already has a profile on you, which is better than any profile a new competitor can build, since Apple has limited the amount of new information that can be released about you . . . similarly, Google has already built a profile on you (including data mining the pictures you place in Google Photos)(yes, they got your social security # when you scanned an image of your IRS tax return–oops) . . . In summary, Google and Facebook will be the least impacted by Apple’s new privacy policies, compared to their competitors, and advertisers (according to Zuckerberg) will then come to them because they provide the best opportunity for targeted ads.

    1. If he were not worried with Apple’s initiative to stem his spying and illicit data gathering, he would likely not talk about it to mollify his investors.

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