“On June 10, it will have been five years since Apple first showed off the iteration of the Mac Pro that has come to be known as The Trashcan,” Stephen Hackett writes for 512 Pixels. “To put that in a little context, it was the same WWDC keynote where iOS 7 and OS X Mavericks were introduced.”
“After playing a very exciting video showing off the product, Phil Schiller quipped, ‘Can’t innovate anymore, my ass,’ as he walked across the stage to applause,” Hackett writes. “It was a push back against critics who were saying Apple had gotten lazy and its products stale.”
MacDailyNews Take: We pause to retrieve a knife with which to cut the irony.
“2014 came and went without a revision to the machine, then 2015 did the same,” Hackett writes. “As this was going on, Mac Pro customers started complaining of GPU failures. In February 2016, Apple opened a Repair Program for the machine… ‘Apple or an Apple Authorized Service Provider will repair eligible Mac Pro models affected by the video issues free of charge until May 30, 2018. Apple lists a turnaround time of about 3-5 days.’ Ironically, that date just passed. Even with the GPU issues, Apple failed to revise the computer in any way.”
“We now know that the new Mac Pro is a product destined for release in 2019, thanks to a report by Matthew Panzarino,” Hackett writes. “While I appreciate Apple’s honesty about the process of building the next Mac Pro, there is a frustration around why designing what may essentially be a tower PC is taking so long.”
“As I write this, the Mac Pro is still on Apple’s website, and can still be purchased. That blows my mind a little,” Hackett writes. “I have to imagine Apple is bleeding money on building this computer today. It has to be on sale still to meet the needs of corporate customers who have standardized on the machine. Maybe there are still customers who workflows are built around the OpenCL power that still resides under its black aluminum skin. Maybe the Apple.com team lost the password needed to edit that part of the company’s website.”
Read more in the full article here.
MacDailyNews Take: In the annals of Glorious Apple Failures, the Mac Pro is doing its damnedest to earn top billing.
There is simply no excuse for a company swimming in a lake of cash atop a mountain range of money to not have every single product they offer, including their top-of-the-line flagship Mac, up-to-date and state-of-the-art at all times. If even Dell et al. can manage it, why the hell can’t Apple?
A team of interns with petty cash could come up with a Mac tower in 6 months or less that Mac professionals would line up to buy in droves.
We’re going to operate on the idea that Apple was so consumed by The Colossal Distraction (Apple Park) that even such obvious issues fell through the cracks because the alternative, that Apple’s management team has become so fat and lazy without Steve Jobs to drive them that they’ll let even their flagship Mac languish for half a decade, is too horrifying to contemplate.
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Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
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Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
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Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
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Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015