Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing…
Tag: augmented reality
Apple granted another Augmented Reality head-mounted display patent
Today the US Patent & Trademark Office published yet another continuation patent from Apple that reveals further…
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system
A KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company…
Should Apple be more bullish on Virtual Reality?
Once submerged in the world of VR, it quickly becomes evident that the potential…
Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’
When it comes to virtual and augmented reality, Apple is…
iPhone 7 Plus is the starting point of Apple’s major push into augmented reality
The two cameras that make up the dual-camera system found in the iPhone 7 Plus are a pair of ‘smart eyes’ that will alter the way we use an iPhone…
iPhone 7 Plus proves Apple is gearing up for augmented reality
The iPhone 7 Plus could be Apple’s first major step into augmented reality…
What iPhone 7 says about Apple’s future augmented reality plans
I believe Apple’s next big iPhone release is going to feature augmented reality technology…
Apple CEO Cook: Both AR, VR are ‘incredibly interesting’
There’s virtual reality and there’s augmented reality — both of these are incredibly interesting…
Millions of Americans ready to buy an Apple VR headset
Would you purchase a virtual reality headset from Apple?…
Apple needs to forget chasing Snapchat and go after the Augmented Reality industry
Apple is a secretive and protectionist beast most of the year but around September leaks and…
Tim Bajarin: Apple VR? Don’t hold your breath
At this point, I don’t believe this is a market in which Apple has a high interest…
SIGGRAPH 2016: Computer graphics show round-up
This year SIGGRAPH 2016, the 43rd International Conference and Exhibition, was held in Anaheim, California…
Tim Cook publicly confirms Apple has augmented reality plans
Apple CEO, Tim Cook, set the cat amongst the pigeons last night when he confirmed the company…
Pokémon GO could be Apple Watch’s killer app
Thanks to Pikachu and Co., millions of users are willing to overlook the crude interface and repetitive gameplay as they wander…
Pokémon GO helps two U.S. Marines to catch murder suspect
The reality-game-meets-exercise app was instrumental in aiding two Marines to help local police officers…
AAPL stock: This little device could be huge for Apple Inc.
Recently things haven’t been going very well for Apple Inc. stock investors, but…
Two technologies that could spur iPhone unit sales growth
There are at least two significant technologies that could drive new iPhone growth and its ecosystem that could…
These magical earbuds let you augment aural reality on the fly
You can amplify certain sounds — human speech, the bass guitar —and attenuate others — the airplane drone, the subway screech….
Apple lives in a real world, not a virtual one
When, and if Apple does bring a VR product to market it will look very different from anything we’ve seen before or see today…
Analyst: Apple will cannibalize iPhone as VR becomes the new screen
Piper Jaffray’s Gene Munster today offers up yet another in a series of missives on virtual reality…
This is it: Apple’s $600 billion gamble
Annualized, Apple will be investing more into R&D then the entire economic output of 60 different countries…
Analyst: Here’s what will replace the iPhone
Screens as we know them today will slowly disappear and be replaced by…
Apple, a 13-year no-show at Stanford VR Lab, is a regular lately
Apple hadn’t visited his lab in 13 years. Representatives from the company have been three times in the last three months…
Augmented reality and the Apple Car
Apple’s VR plans have attracted attention, and could have an augmented reality bearing on its plans for Apple Car…
Why Apple should hold off on entering Virtual Reality
With Samsung’s Gear VR, using it is a process of figuring out all kinds of fascinating ways it doesn’t work…
Apple seriously ramps up their secret Virtual Reality project
Apple is putting some time and money into exploring the future of virtual and augmented reality…
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts
Apple has been building prototypes of possible headset configurations for several months…
The secret is out: Apple to enter new $80 billion market
Apple has increased its expenditures in research and development by 90% in the last two-years….
Apple hires leading virtual reality researcher
Apple has hired one of the top US researchers in virtual reality…
Analyst: Augmented reality is Apple’s next big thing
Apple will succeed where Alphabet so far has failed, he said. “This is Google Glass that actually works.”
Apple poaches lead Microsoft HoloLens audio engineer
The lead audio engineer for Microsoft’s HoloLens augmented reality project has been hired away by Apple…
Analyst: Apple team exploring virtual reality/augmented reality
Apple spent $32 million in March to acquire the engineering team at Metaio…
Apple Maps will become available cross-platform via the Web, job listing reveals
While Apple Maps is currently restricted to dedicated apps on iOS and OS X…
Apple exploring a new reality with purchase of Metaio
Apple confirmed it purchased Munich augmented reality software…
Apple is about to make your iPhone and iPad a lot cooler
This could be a game-changer for iPhone and iPad users…
Apple patents perforated augmented reality display that you can see and hear through
On the same day that Apple bought the augmented reality company Metaio…
Apple acquires augmented reality company Metaio
Apple has acquired Metaio, an augmented reality…
Apple preps Google Now rival with Siri API, augmented reality Maps, deep iOS 9 search
After several years of quiet development, Apple is readying a major new iOS initiative…
Apple granted a patent for devices with a transparent display
Apple has been granted a patent today for their invention…
Apple patent reveals interactive augmented reality system
Apple on Tuesday won a patent for an augmented reality (AR) system
Tim Bajarin’s tech industry predictions for 2013 include hybrid Mac+iPad
I have been doing this for 23 years and over that time have I have had a reasonable level of success…
