Analyst: Augmented reality is Apple’s next big thing

“Apple’s next big thing, which few people are talking about today, is augmented reality, Piper Jaffray analyst Gene Munster said Wednesday,” Patrick Seitz reports for Investor’s Business Daily. “Speaking at Business Insider’s Ignition conference, Munster gave his predictions for Apple in 2016 and beyond. Augmented or ‘mixed’ reality devices are a longer-term initiative that could eventually replace the iPhone, he said.”

“The big stories next year for Apple will include expanding its iPhone Upgrade Program internationally, launching a second-generation Apple Watch and the iPhone 7, and adding features to its Apple Pay service, Munster said,” Seitz reports. “The ‘killer feature’ for the Apple Watch 2 will be ‘decoupling’ the watch from the iPhone, allowing it to operate more independently without being wirelessly connected to a handset. ‘This essentially would allow you to do the basic functionality of your smartphone including texts, phone calls, social (media) on your watch without having the headache of carrying your phone around,’ Munster said.”

“‘Mixed reality is a major paradigm shift that will eventually replace the iPhone,’ Munster said,” Seitz reports. “Apple will succeed where Alphabet so far has failed, he said. ‘This is Google Glass that actually works.'”

Read more in the full article here.

MacDailyNews Take: Right after they release those big screen Apple TV sets, that is. 😉

9 Comments

  1. You bet..
    I know for a fact, from job listings going back a good 6-7 years that they have been focusing on VR, AR, and Goggles
    Its on its way and i cant be more excited.

    Comeon Apple.. Lets get it out there ! 🙏🏽🙏🏽🙏🏽

  2. There are things I do every day at work on my phone which require a much bigger screen. So carrying my phone is not really a “headache.” It’s a microcomputer I can fit into my pocket. That being said, there are many times a day when I use my watch instead of my phone. They complement each other, at least in the ways that I use them.

  3. So within a year people are no longer going to need to take photos or read text longer than a sentence, or respond to messages through a keyboard or myriad other things. To use the Watch independently it would need a cell radio and sim card right? Great for battery life.

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