“Apple is making massive investments into R&D across a spectrum of technologies, from virtual reality to mobile payments to an electric, self-driving car. Not only is Apple investing billions, but the rate at which they are investing is accelerating,” Ophir Gottlieb writes for Capital Market Laboratories. “All told, the cash Apple is pouring into R&D is one of the world’s largest bets on future technologies.”
“$2.4 billion dollars per quarter,” Gottlieb writes. “Annualized, Apple will be investing more into R&D then the entire economic output of 60 different countries. What’s more, their entire $600+ billion valuation likely hangs in the balance.”
“The shadow hanging over Apple isn’t a question of whether the industries they are investing in will be successful – virtual reality, mobile payments, and electric cars will unquestionably each be massive – the real question is if Apple will be successful in them,” Gottlieb writes. “We see that Apple has a long record of creating sleek, fun, reliable, status symbols. This bodes very well for Apple’s future as it devotes its massive engineering and marketing resources to persuading customers to replace their wallets with their iPhones, and to trade in their gas powered cars for new, high-tech vehicles with Apple logos on the hood. After all, what is the ultimate, sleek, fun, reliable status symbol? The luxury automobile.”
Much more in the full article here.
I believe Apple’s brightest and most innovative days are ahead of it. — Steve Jobs, August 24, 2011
[Thanks to MacDailyNews Reader “David E.” for the heads up.]