Apple acquires augmented reality company Metaio

“Apple has acquired Metaio, an augmented reality startup that launched way back in 2003 as an offshoot of a project at Volkswagen,” Josh Constine reports for TechCrunch.

“The company’s site said it stopped taking new customers, and now a legal document shows Apple has bought it,” Constine reports. “The document confirms a transfer of shares of the startup to Apple on May 21st/22nd.”

“Our senior writer Josh Constine went to Metaio’s San Francisco office yesterday to investigate, and a nervous employee refused to speak with him and shut the door in his face,” Constine reports. “The company is well established. Many impressive projects have been produced using its tools including this one of with Ferrari that gives a potential buyer an AR tour of the car…”

Read more in the full article here.

MacDailyNews Take: Ferrari, upon whose Board happens to sit Apple’s Eddy Cue.

WWDC begins on June 8th.

Apple's WWDC 2015 invitation graphic
Apple’s WWDC 2015 invitation graphic

[Thanks to MacDailyNews Reader “Bill” for the heads up.]


Apple preps Google Now rival with Siri API, augmented reality Maps, deep iOS 9 search – May 27, 2015


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