“There are a few technologies that are always five years out. Things such as 100% perfect handwriting recognition… or a really good Star Trek game,” Michael Gartenberg writes for iMore. “They’re always coming but never quite here.”
“VR has been part of that club for the last thirty years,” Gartenberg writes. “When, and if Apple does bring a VR product to market it will look very different from anything we’ve seen before or see today. That kind of leap is what Apple looks for prior to making things that are virtual into reality.”
Gartenberg writes, “And it’s what Apple will look for before bringing VR to any of the company’s products.”
Much more in the full article – highly recommended – here.
MacDailyNews Take: It’s good to have Michael Gartenberg freed from One Infinite Loop and writing for public consumption again!
SEE ALSO:
Why Apple should hold off on entering Virtual Reality – February 1, 2016
Tech industry analyst Michael Gartenberg leaves Gartner to join Apple – May 22, 2013
Gartenberg: If you think Apple is all about Steve Jobs, you have forgotten something – September 25, 2011
Good, clear writing.
I’ve heard several reports of a transparent computing device that Apple is working on.: Eg a car windscreen showing directions AND also a standalone home transparent computing device. Anyone heard anything else or sources? Thanks
I think that’s five years out.
I have to say apart from looking magical what exactly would be the point or advantage of a transparent commuting device. We see transparent screen prototypes on show now and they look cool at first sight, we even think isn’t that clever, or wow we have finally caught up with Things to Come from the thirties, but apart from a few instances they would be a pain in the ass for most real life uses. So as far as transparent is concerned perhaps the original iMac is about as far as Apple might go until they find a true purpose in life.
Actually commuting devices would be rather more scary than computing devices as far as transparency is concerned, I have enough trouble with those damn glass lifts freaking me out.
No! Like an Apple TV. It will not happen.
A heads up display like Apple TV that is added on is what you might get !
Good story, but Gartenberg forgot to mention that once Apple’s product comes out, everyone will copy it. The world will forget that VR was ever done any other way, and will proclaim that Apple’s way was obvious all along.
Reminder: Apple created and own a decent portfolio of VR and AR patents. What they’re going to do with them, we’ll have to wait and see. I suspect something-or-other will show up this year. Google has thrown down the gauntlet by releasing APIs for using Google Cardboard on iOS.