“Apple thinks virtual reality is ‘really cool’ and, according to the Financial Times, has a secret team building headset prototypes,” Eric Johnson writes for Re/code. “We don’t know yet what, specifically, that secret team is doing. But considering the broad audience Apple tries to reach and the state of VR and adjacent technologies today, it would be premature for the company to enter the market now.”

“The lone device on the market, Samsung’s Gear VR, is still too geeky for most people,” Johnson writes. “As The Verge’s Adi Robertson put it, despite solid and affordable hardware and an early batch of great content, ‘using it is a process of figuring out all kinds of fascinating ways it doesn’t work.'”

“With the Apple Watch, it may have gotten in too early. The Apple Watch was a forward-thinking bet to get out in front of the wearables market, and if that was the goal, then it’s already working: Juniper Research says more than half of all smartwatches shipped last year were Apple Watches. But the jury’s still out on the entire category and whether Apple’s entree can turn it into an indispensable device,” Johnson writes. “The waters of virtual reality are even less well charted.”

Read more in the full article here.

MacDailyNews Take: A short trip into the future from now, Apple Watch will be looked upon as perfectly timed. We used iPhone for years before our parents and everybody ended up with them (or inferior facsimiles of them). That’s not to say jumping into AR/VR right now wouldn’t be too soon, but we don’t see Apple with an AR/VR product shipping date yet, either.

Note: Apple TV plays 360-degree video content. The free Littlstar 360 and VR Cinema app is available via the Apple TV App Store. It is also available for iPhone, iPad, and iPod Touch via the App Store here.

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