“Apple thinks virtual reality is ‘really cool’ and, according to the Financial Times, has a secret team building headset prototypes,” Eric Johnson writes for Re/code. “We don’t know yet what, specifically, that secret team is doing. But considering the broad audience Apple tries to reach and the state of VR and adjacent technologies today, it would be premature for the company to enter the market now.”

“The lone device on the market, Samsung’s Gear VR, is still too geeky for most people,” Johnson writes. “As The Verge’s Adi Robertson put it, despite solid and affordable hardware and an early batch of great content, ‘using it is a process of figuring out all kinds of fascinating ways it doesn’t work.'”

“With the Apple Watch, it may have gotten in too early. The Apple Watch was a forward-thinking bet to get out in front of the wearables market, and if that was the goal, then it’s already working: Juniper Research says more than half of all smartwatches shipped last year were Apple Watches. But the jury’s still out on the entire category and whether Apple’s entree can turn it into an indispensable device,” Johnson writes. “The waters of virtual reality are even less well charted.”

Read more in the full article here.

MacDailyNews Take: A short trip into the future from now, Apple Watch will be looked upon as perfectly timed. We used iPhone for years before our parents and everybody ended up with them (or inferior facsimiles of them). That’s not to say jumping into AR/VR right now wouldn’t be too soon, but we don’t see Apple with an AR/VR product shipping date yet, either.

Note: Apple TV plays 360-degree video content. The free Littlstar 360 and VR Cinema app is available via the Apple TV App Store. It is also available for iPhone, iPad, and iPod Touch via the App Store here.

SEE ALSO:
Apple seriously ramps up their secret Virtual Reality project – January 30, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple TV can now play 360-degree video content – December 23, 2015
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012