“While Apple may jump into the virtual reality fray in the near to long term, for now owners of the new Apple TV can experience 360-degree video content from Littlstar without needing a virtual reality headset,” John Gaudiosi reports for Fortune.

“The free app is the first to offer Apple TV users access to the thousands of 360-degree short-form videos that are being developed for virtual reality headsets like Samsung Gear VR and next year’s launches of Facebook-owned Oculus Rift, HTC Vive, and Sony PlayStation VR,” Gaudiosi reports. “Using the Siri remote, users can navigate within a 360-degree video to explore all perspectives. Apple iPad and iPhone owners can use built-in accelerometers to navigate 360-degree video as well.”

“Apple enters this arena with a global installed base of over 25 million Apple TVs worldwide. The company just shipped the latest iteration of the Apple TV on Oct. 26, and J.P. Morgan analyst Rod Hall forecasts global sales of 24 million of these new devices in 2016,” Gaudiosi reports. “According to a recent consumer survey by Greenlight VR, 75% of people who own a connected TV said they are interested in viewing more 360-degree content.”

Read more in the full article here.

MacDailyNews Note: The free Littlstar 360 and VR Cinema app is available via the Apple TV App Store and also for iPhone, iPad, and iPod Touch via the App Store here.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]