“Chromebooks, the devices that run on Google’s Chrome operating system and use the Internet for cloud-based storage, have started to become popular in the US schools,” Puneet Sikka reports for Market Realist. “According to a report from CNBC citing Futuresource Consulting, Chromebooks now command more than half of all the devices sold to US schools as of 3Q15 compared to just 1% in 2012.”
“Apple’s share has declined from 52% to 24% and Microsoft’s declined from 43% to 24% in this market during the last three years,” Sikka reports. “Chromebook’s rapid rise in the US has come on the back of the cheaper devices that it sells in the market. Google is employing a strategy to win over students by making the Chromebook their preferred device. Slowly, Google expects that these students will start using these devices at home, at college, and then at work.”
MacDailyNews Take: If these students hope to work for Apple or IBM, for just two major examples, experience with Google’s cheap testing machines will be worthless.
“This becomes a difficult situation for Apple,” Sikka reports. “However, Apple has taken some steps of late to resurrect its position in the education market. Apple and IBM are developing an app to provide teachers with real-time data analytics of students.”
Read more in the full article here.
MacDailyNews Take: Why are Apple devices losing share to Chromebooks in U.S. public schools? Because U.S. public schools are cheap, underfunded, and/or extremely shortsighted. There’s nothing at all new about that, unfortunately.
Check out the best schools: Apple Macs and iPads dominate.
Apple CEO Cook on Google Chromebooks in U.S. schools: We’re not interested in making ‘test machines’ – December 11, 2015
EFF files complaint asking for federal investigation; says Google broke privacy pledge, tracked students – December 1, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014