Apple is about to make your iPhone and iPad a lot cooler

“Apple could soon change the way you use your iPhone and iPad,” Hope King reports for CNNMoney. “Earlier this week Apple acquired a German company that develops augmented reality software for mobile devices, according to multiple news reports.”

“Metaio, the company Apple acquired, provides the tools for other developers to produce these experiences within their own apps. That means Apple could make augmented reality accessible to the masses through a lot more smartphone apps,” King reports. “This could be a game-changer for iPhone and iPad customers.”

“There are no shortage of augmented reality apps, and it’s still unclear whether the technology will pay off in a big way. But if there’s one company that could make it work, it’s likely Apple — with its history of success in making existing technology dead-easy to use for the general public.”

Read more, and see the AR examples, in the full article here.

MacDailyNews Take: Again, leave it to Apple to take augmented reality mainstream.


Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
Apple preps Google Now rival with Siri API, augmented reality Maps, deep iOS 9 search – May 27, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple files patent for flexible display that deforms to provide tactile feedback, builds on Apple Watch feature – December 11, 2014
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple patents new flexible display capabilities – August 26, 2014
Apple patents solar panels integrated into flexible multitouch displays – May 20, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013


  1. As usual, the Augmented Reality era will begin when Apple says it does. A Swift API for building native augmented reality apps will be a major announcement at either this or the 2016 WWDC.

    1. Magic Leap technology looks interesting and should be available within the next year or so. The hardware renderings in the patent look similar to Sony’s hideous looking goggles, but Google has invested hundreds of millions of dollars in the Leap project. This means there will be marketing muscle to convince some. Also, if they shrink down the tech and make it more stylish and/or similar to regular glasses then it might have greater appeal. Price is also going to be a factor, which means the Android crowd won’t pay more than $500 for AR glasses. You are probably correct; Apple will lead the way again.

    1. Come on FutureMedia, you don’t add anything to your post by ending it with childish emoticons. Please stop it already and join the ‘big boy’ club.

  2. Well, whatever the future is, I dont think its going to be wearing google’s cardboard googles. VR AR needs broader usefulness to make it a real reality

  3. Have it work like the language translator app that came out 2 or 3 years ago. Point iPhone camera at french sign and see the sign in english on your screen.

    Use it only when you need it.

  4. How will Apple make this work when they abandon great Photography programs like Aperture and produce abominations like Photos? In its rush to innovate, Apple is “throwing the baby out with the bathwater”

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