“After several years of quiet development, Apple is readying a major new iOS initiative codenamed ‘Proactive,’ which will leverage Siri, Contacts, Calendar, Passbook, and third-party apps to create a viable competitor to Google Now for Android devices,” Mark Gurman reports for 9to5Mac.

“Like Google Now, Proactive will automatically provide timely information based on the user’s data and device usage patterns, but will respect the user’s privacy preferences, according to sources familiar with Apple’s plans,” Gurman reports. “As an evolution of iOS’s Spotlight search feature, Proactive is the fruit of a long-term initiative that involved the acquisition of small app developers, and integration of core iOS apps.”

Gurman reports, “It will also work with Apple’s Maps application to display personally relevant points of interest using an augmented reality interface, and integrate with a third-party Siri API codenamed ‘Breadcrumbs.'”

Much more in the full article – highly recommendedhere.

MacDailyNews Take: Integrated POI (Points of Interest) will be a boon for Apple Maps! The Siri API release merits the careful consideration over users’ privacy that Gurman reports is occurring at Apple. Moving Spotlight back to the left of the first Home screen (from the current hidden at the top of the screen) is also a good idea, but now we have to unlearn another seemingly random and short-lived UI change and relearn a prior behavior. Oh, joy! Hopefully, Apple keeps such UI changes to a minimum and maintains their renewed focus on quality over quantity. Roll out new features when they’re perfected, not on an artificial annual timeline, Apple!