“Will Apple jump into the car business?” Ina Fried wonders for Re/code. “Without actually confirming the iPhone maker will do so, a top executive walked right up to the line at the Code Conference on Wednesday.”
Fried reports, “‘The car is the ultimate mobile device,’ Apple Senior VP Jeff Williams said in response to a question about what else the company will do with its huge cash hoard beyond share buybacks and dividends. ‘We’re exploring a lot of different markets.'”
“Williams said that the deciding factor in choosing new businesses is not the opportunity for revenue growth,” Fried reports, “but rather ‘which ones are ones [in which] we think we can make a huge amount of difference.'”
MacDailyNews Take: Jeff’s been to Apple University.
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can’t, and if we can’t own the key technologies, we don’t do it. That philosophy comes directly from [Steve Jobs] and it still very much permeates the place. I hope that it always will. – Apple CEO Tim Cook, March 18, 2015
[Thanks to MacDailyNews Reader “MotivDev” for the heads up.]