Analyst: Apple is investing heavily in R&D of new products

“Apple’s research and development spending has increased from $1 billion in 2009 to a projected $13 billion this year, not including stock-based compensation, according to a Thursday note from Bank of America analyst Wamsi Mohan,” Kif Leswing reports for CNBC. “”

“‘The patents around wearables suggest that Apple could be targeting AirPods with biometric sensors, Apple Watch with UV monitoring, gesture recognition for AR/VR applications, machine learning projects to enable autonomous driving and integration of various existing devices with a car,’ according to the note,” Leswing reports. “The analysts say that investors are focusing on the ‘apparent lack of ongoing innovation at Apple,’ but that they believe that Apple is appropriately investing in new product categories. ‘When the iPhone (once in a generation product) becomes the basis of comparison, everything else, however successful, looks incremental,’ the analysts write.”

“Apple’s massive scale can also mask how large some of its smaller product lines are,” Leswing reports. “‘The wearables business in just 4 years is the size of a fortune 200 company with [estimated] $15 billion in sales (similar to Netflix, Paypal etc.) but the sheer size of the iPhone of $155 billion in 2018 (similar to General Motors) dwarfs the rapid growth of the relatively smaller businesses,’ Mohan writes.”

Read more in the full article here.

MacDailyNews Take: Soon, we should start to see some of the fruits of Apple’s labor. Some things wicked this way come!

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17 Comments

  1. It does seem that Apple really is investing more in vertical technologies rather than creating all new categories. This creates upgrade cycles for existing product lines while it toils away trying to find the next big thing, which is very hard to do.

    So I wait while I’m using my fifth Mac laptop, my third iPad, my fourth Airport, my third Apple TV and my 7th iPhone.

    Each generation being much more functional and integrated than the last.

  2. I’m the biggest Apple evangelist out there…a loyal customer since my first Apple II computer in 1978. But I have to say that I’m more than a bit weary of Apple continuing to try to hold up their reputation based on what they’re GOING TO DO in the future.

    1. Sorry to break it to you but Apple is looking at the future which really is only looking back at the past.

      Welcome to the ‘newest’ information age.

  3. Apple is getting realistic by realizing that eventually the mobile phone market for high end iPhones can not be sustained by people upgrading every two years.

    Automobiles were that way in the 1950s when a car started to break down after 10,000 miles.

    Apple has to find and develop what may look like niche market items now (think Apple Watch in Gen 1) in order to create new items for new uses, but they can’t leave the “old” items like Mac Pros behind the times.

    They have the dollars to get the older products up to speed.

    1. I believe the MacPro is a victim of ‘shareholder capitalism’ whereby a company goes from producing products that people want to producing products that satisfy only the profit/loss equation.

    1. Well they need the time to maximize the amount of money to be made from many modular parts instead of one and cheaper-to-make convenient tower location. And somehow funnel all the more limited optional options through their Apple Tax Dept. for maximum bottom line.

  4. Something is SERIOUSLY wrong inside Apple if that much more spending (then 2009) is producing the nothing that we’ve been seeing lately. Apple seems to be floundering around looking for businesses to emulate. A Car Maker? A Bank? Netflix? They have forgotten what they do for a living.

    1. “They have forgotten what they do for a living.””

      Really? Seems that the profits and dividends are doing OK. Product sales aren’t that bad and each new year delivers enhancements/upgrades to most product lines.

      Name another tech company that is doing a better job for the shareholders AND customers.

  5. Maybe Apple will come up with better fascist anti-free speech algorithms then they already have, and sell to Google and Facebook. That’s right, the fascists will collude and give each other the better anti-free speech algorithm in order any opinion other then their warped leftist fascist thought process. Why, because they a scared to hear anyone with another opinion other then theirs. And or course any other opinion other then their delusional leftist control is racist, homophobic,,, bla bla bla weaponized BS blather. We need to keep the opinions and thought of ANYTHING other then leftism, quenched. Otherwise the cult my beak their IQ of 80 thought process. Guess who is scared of their thought process….leftist who can’t have any other opinion other then theirs in the open to discuss. And I was a classic liberal at one point. Look how far the DNC has moved to the left that I am now right leaning. Pathetic. Fudge big Tech, they are part of the problem.

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