Thoughts on Apple TV+

“What’s the best way to watch Apple’s TV channel, and why must we wait for iOS 13 to do so?” Jonny Evans writes for Apple Must. “We don’t know what it will cost. We don’t know what it will offer.”

“What could [Spielberg et al.] know that we don’t know?” Evans writes. “Some of the world’s biggest names in moving visual entertainment – from games to television… are convinced enough at Apple’s plans to show up on stage during an Apple Park keynote – these are people for whom REPUTATION IS INCOME.”

“There must be a platform-related component to all of this, as Apple could otherwise have launched the channel in a different way already – like any other streaming system,” Evans writes. “What if the best viewing experience comes from something quite new?”

Read more in the full article here.

MacDailyNews Take: As per the little birdies we mentioned yesterday, we’re on the same page as Jonny. There are more parts yet to be revealed — new parts — and Apple TV+ is more than just filler for your standard displays (TVs, iPhones, iPads, and/or Macs).

Lesser, derivative, unprepared platforms are in for a world of hurt.

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Apple’s Akonia acquisition points towards ‘Apple glasses’ – August 30, 2018
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Apple working on several prototypes of AR glasses – August 4, 2017
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Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017


  1. Of course and is why so much information including cost was left out. This was purely an awareness course for the uninitiated, the media and general public who barely mention Apple when it comes to future streaming developments, they won’t now. One big advert containing some of the biggest names we in the know already had signed up but few others really did, again they do now. It would be foolish to think that all the cards would be revealed at this stage but momentum needed to be established and I am surprised that so many here and elsewhere were so confused at why that would be the case. The usual Naysayers will huff and puff as usual as they or their grandads did way back to the Mac, the iPod, The iPhone, iPad and various others but lets not otherwise be so cynical that we stop thinking intelligently about whats happening here. Even Cook deserves some leeway over and above the instinctive derision and dismissal even if he has created much of that negativity. There are indications however that there are strong willed and visionary people at work here for Apple otherwise some of those on stage the other day simply would not have been associated with it.

    1. I think you may be putting too much faith in the people on stage associating themselves with Apple TV+ due to strong willed and visionary people given the amount of money being pumped into it. Now, if Apple produced those shows on a budget similar to what Independent movies/tv series have available your theory would hold more weight.

  2. A great video on how Apple missed a big opportunity into making ATV+ into a non-advertisement, subscription-based competitor to YouTube; a platform for ALL creatives => indies & celebrities

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