“What’s the best way to watch Apple’s TV channel, and why must we wait for iOS 13 to do so?” Jonny Evans writes for Apple Must. “We don’t know what it will cost. We don’t know what it will offer.”
“What could [Spielberg et al.] know that we don’t know?” Evans writes. “Some of the world’s biggest names in moving visual entertainment – from games to television… are convinced enough at Apple’s plans to show up on stage during an Apple Park keynote – these are people for whom REPUTATION IS INCOME.”
“There must be a platform-related component to all of this, as Apple could otherwise have launched the channel in a different way already – like any other streaming system,” Evans writes. “What if the best viewing experience comes from something quite new?”
Read more in the full article here.
MacDailyNews Take: As per the little birdies we mentioned yesterday, we’re on the same page as Jonny. There are more parts yet to be revealed — new parts — and Apple TV+ is more than just filler for your standard displays (TVs, iPhones, iPads, and/or Macs).
Lesser, derivative, unprepared platforms are in for a world of hurt.
SEE ALSO:
Rovio releases new augmented reality Angry Birds game exclusively for Apple iPad and iPhone – March 19, 2019
Apple’s years of work on AR and VR will pay off in the 2020 smartglasses – March 8, 2019
Ming-Chi Kuo: Apple AR glasses coming in 2020; will require iPhone to do the heavy lifting – March 8, 2019
Tim Cook says Apple is ‘planting seeds’ and ‘rolling the dice’ on future products that will ‘blow you away’ – March 1, 2019
Apple patent reveals features of augmented reality smartglasses – February 26, 2019
Apple’s next big thing could replace both the iPhone and Apple Watch – February 21, 2019
Augmented Reality will spark the next big tech platform – February 15, 2019
Apple taps iPhone exec Casanova to be first head of marketing for augmented reality – February 12, 2019
Apple working on new iPhones with powerful 3-D camera and laser scanner in augmented reality push – January 30, 2019
Apple patent reveals ongoing work on micro-LED displays for holographic imagery – November 9, 2018
What’s happening with Apple’s secret augmented reality glasses project? – November 8, 2018
Apple’s Akonia acquisition points towards ‘Apple glasses’ – August 30, 2018
Apple buys Akonia Holographics, a startup focused on lenses for AR glasses – August 30, 2018
Ming-Chi Kuo: Apple Glasses coming in 2020 – August 15, 2018
Gene Munster: Apple will release Apple Glasses late in 2021 – May 17, 2018
Apple patent application reveals work on eye-tracking technology for VR and AR headsets – April 27, 2018
Apple prepping Micro-LED displays for Apple Watch and Smartglasses for 2019, sources say – April 3, 2018
Apple CEO Cook on the future of fashion, shopping, and AR smartglasses – October 11, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
Of course and is why so much information including cost was left out. This was purely an awareness course for the uninitiated, the media and general public who barely mention Apple when it comes to future streaming developments, they won’t now. One big advert containing some of the biggest names we in the know already had signed up but few others really did, again they do now. It would be foolish to think that all the cards would be revealed at this stage but momentum needed to be established and I am surprised that so many here and elsewhere were so confused at why that would be the case. The usual Naysayers will huff and puff as usual as they or their grandads did way back to the Mac, the iPod, The iPhone, iPad and various others but lets not otherwise be so cynical that we stop thinking intelligently about whats happening here. Even Cook deserves some leeway over and above the instinctive derision and dismissal even if he has created much of that negativity. There are indications however that there are strong willed and visionary people at work here for Apple otherwise some of those on stage the other day simply would not have been associated with it.
I think you may be putting too much faith in the people on stage associating themselves with Apple TV+ due to strong willed and visionary people given the amount of money being pumped into it. Now, if Apple produced those shows on a budget similar to what Independent movies/tv series have available your theory would hold more weight.
MDN, care to elaborate on what these little birdies are telling you?
As much as I don’t like Oprah, having her there in person means something significant is afoot.
Meh, this says you can hire her to speak at your party if you want to:
https://www.bookingentertainment.com/artists/speakers/Oprah-Winfrey.php
A great video on how Apple missed a big opportunity into making ATV+ into a non-advertisement, subscription-based competitor to YouTube; a platform for ALL creatives => indies & celebrities