“Workstation specialist BOXX has launched an all-out assault on Apple’s new and yet unshipped iMac Pro, set to be released this December,” Architosh reports.

“Complete with an attractive marketing website redo, featuring video footage of Steve Jobs at different points in his career, BOXX deliberately lays out a critical take on the recent history of Apple’s collapsed interest in its historic user base—creative pros,” Architosh reports. “This is, without a doubt, the most direct and confrontation assault on Apple’s Mac loyalists, those who stuck with and defended the company through its darkest days in the late 90’s.”

Apple's all new iMac Pro staring at $4999, available in December 2017

Apple’s all new iMac Pro staring at $4999, available in December 2017

“BOXX spends considerable web real estate devoted to telling the story of Apple’s evolution from a computer maker focused on pro markets to a hugely successful consumer-focused devices maker. It asks: ‘But what happened to innovation for creative pros like you?'” Architosh reports. “BOXX makes a compelling argument in a side-by-side comparison of the new and yet unshipping iMac Pro and some of its latest BOXX workstation hardware (APEXX 4)… At this point, Apple doesn’t have a true worthy response to such a competitor attack. BOXX workstations are truly modular machines—not all-in-ones.”

Read more in the full article here.

MacDailyNews Take: Apple deserves every attack it receives on this front.

Apple lost their focus and, for such neon-lit incompetence, there is a price to be paid.

Apple squelches Mac commitment critics with new ‘beast’ workstation – June 7, 2017
Apple’s iMac Pro is an odd beast: Meet the ultra high-end workstation all-in-one – June 7, 2017
What does the iMac Pro tell us about the forthcoming all-new Mac Pro? – June 6, 2017
Apple’s all new iMac Pro, the most powerful Mac ever, starts at $4,999; arrives this December – June 5, 2017
What pros want from Apple’s new modular Mac Pro and display – May 11, 2017
Apple’s Mac Pro debacle: Failure and future – May 8, 2017
Grasping for straws about Apple’s next-gen Mac Pro – April 28, 2017
Apple may be converting Mac Pro from a dead-end vanity project to a serious powerhouse – April 28, 2017
Apple updates ‘Mac Pro’ trademark to cover augmented reality displays, smartglasses and more – April 26, 2017
It’s not that hard for Apple to design a new Mac Pro – April 20, 2017
Why is Apple’s next-gen Mac Pro taking so long? – April 18, 2017
Apple’s Mac Pro rethink is a good idea, but will it be good enough? – April 14, 2017
Laggard, trailing Apple needs to catch up HP’s workstation designs – April 7, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017