“Final Cut Pro X 10.0 was launched 7 years ago today. Why hasn’t it taken over the world of TV and film editing?” Alex Gollner writes for Alex4D. “Final Cut is better than the rest. That isn’t enough.”
“Despite the efforts of the Apple’s Video Applications team, the ‘top’ 0.25% of editors don’t trust Apple as a whole: The wider Apple that makes Mac hardware that seems more and more out of date. The Apple that still can’t share its plans in a useful way,” Gollner writes. “The biggest problem: They don’t trust the Apple that doesn’t nurture a deep post ecosystem.”
“Apple would like high-end users to invest in their hardware and software, yet Apple doesn’t seem to care about others who have invested in businesses that support the high end,” Gollner writes. “They still don’t trust Apple because of the way Final Cut Pro 7 was discontinued 7 years ago. Improving features in the application itself is not enough to win back trust.”
Read more in the full article here.
MacDailyNews Take: Leaving their high-end flagship professional Mac Pro to rot for 5+ years certainly doesn’t engender trust among professional Mac users either.
Mismanagement of product lines and misplaced priorities have ripple effects that Apple’s upper management seem to have failed to fully anticipate or appreciate.
In the annals of Glorious Apple Failures, the Mac Pro is doing its damnedest to earn top billing.
There is simply no excuse for a company swimming in a lake of cash atop a mountain range of money to not have every single product they offer, including their top-of-the-line flagship Mac, up-to-date and state-of-the-art at all times. If even Dell et al. can manage it, why the hell can’t Apple?
A team of interns with petty cash could come up with a Mac tower in 6 months or less that Mac professionals would line up to buy in droves.
We’re going to operate on the idea that Apple was so consumed by The Colossal Distraction (Apple Park) that even such obvious issues fell through the cracks because the alternative, that Apple’s management team has become so fat and lazy without Steve Jobs to drive them that they’ll let even their flagship Mac languish for half a decade, is too horrifying to contemplate. _ MacDailyNews, May 31, 2018
Apple’s 2013 Mac Pro, five years later – May 31, 2018
Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015