Apple: No new Mac Pro until 2019

“A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was,” Matthew Panzarino reports for TechCrunch.I joined a round-table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long.”

“Now, a year later, I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy,” Panzarino reports. “John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing.”

“After an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019,” Panzarino reports. “‘We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.’ …I wouldn’t expect to see any more info about Mac Pro at WWDC in June. Maybe Apple will surprise on that front, but I think for anything further about Mac Pro we’re going to have to wait for next year.”

Read more in the full article here.

MacDailyNews Take: Par for the course at Tim Cook’s unfocused, lackadaisical, mismanaged, confused, rudderless and, in this case for sure, utterly laughable and disappointing Apple.

SEE ALSO:
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

140 Comments

  1. A new Mac Pro before 2020, fantastic. It’s a good thing that Apple is focused, determined, incredibly well managed, and with a clear game plan. You don’t get to the top of the mountain otherwise.

    I’ll be expecting an innovative exciting upgrade.

    1. Oh they have a clear game plan. They’re playing chess while those waiting on a new Pro are playing football… and wondering when the other 10 guys are gonna show up! 🙂

  2. Even if Apple were to start from scratch today designing their first alleged pro desktop, it shouldn’t take all of 2018 to do so.

    Has everyone who actually designs computer hardware left the company?

  3. What the hell is Apple doing? Why does it take so long to get a product out to market? The stagnation of their computing lines is astounding. Any other PC company would most likely be out of business by now. Is it really that hard to build a PC and get it out on sale? I guess Apple is basically just an iPhone company now.

    1. Most of Apple’s efforts appear to be going to the iPhone which is somewhat understandable as that’s where most of Apple’s profits are. It seems as though Apple would rather sell iPhones than desktop computers. I don’t entirely like that attitude and neither does Wall Street. Unfortunately, even as a shareholder, I have no say in the matter.

      I don’t believe desktop computers will ever go away completely, so Apple should continue updating and selling them just like every other computer manufacturer. How is it hurting them? Apple being too sexy for computers is just narrow-minded thinking.

      1. Wrong again.

        WTF is your problem with MacPros!?!?! You are obviously totally CLUELESS in every post you make on the subject.

        Drunk, fat, stupid and DISRESPECTING the most powerful computer users of ALL TIME is no way to go through life son ..,

        1. I don’t have a problem with Mac Pro’s, Apple does. I mean, really, is there ANY other company that could treat their pro customers this way and still HAVE Pro customers? Their Pro market should have disintegrated around the time of the trashcan Mac Pro… maybe even before.

          Whether intentionally or unintentionally, Apple’s actions HAVE led to pro’s moving on. The few pro’s that are hanging on… if Apple REALLY wants their business, I think we can agree that this is not how they should go about trying to get it.

  4. I’m not saying a lot of thought shouldn’t be put into designing the new Mac Pro but I wouldn’t think it would be rocket science. Apple had the experience with the cheese-grater model and that was a well-designed box. Apple would only have to look at any number of aftermarket motherboards to get a starting point and then increase the bandwidth as much as possible. How is it that other computer manufacturers can turn those things out year after year without much effort? What’s Apple going to come up with that is going to make their pro computer better than any high-end Windows computers?

    Apple should basically build a pro computer that uses all the industry-standard connectors and cards and make it easily user-upgradeable. It’s not as though anyone is asking for custom RGB lighting or a see-through case.

    All Apple had to do was upgrade the cheese-grater Mac Pro with modern parts but instead Apple chose to go with something totally radical which was a step backwards with the trash-can Mac Pro. I’d love to know who made that decision and the reasons behind it. Just being different isn’t always the best solution to a problem. A pro machine doesn’t need to look good. It just has to work well without thermal throttling under load. Let users crank the fans up if they don’t mind the noise.

    I repeat. If a company can afford to build a reliable beast of a pro computer, they should do it. I’m sure pro users will be willing to pay for it.

    1. “How is it that other computer manufacturers can turn those things out year after year without much effort”
      Because other computer manufacturers REALLY have no other option than to do so. What else are they going to sell?

  5. I double-check to see if this was a horrible April fools joke. Nope, it would have been four days late.

    If this article is true (and it sounds very solid and official in terms of sources), then I have to admit that I was wrong and Apple truly let down its pro community. They had two years since their promise to deliver a functional Mac Pro. It did not have to have a fancy shape. It did not have to include a T2 chip or an AI interface. It just had to be user upgradable and freaking fast in terms of CPU, bus, and graphics. It needed a big power supply, multiple internal drive bays, a reasonable number of fast expansion slots, and room for lots of RAM. In other words, Apple could have upgraded the cheeegrater design with a new motherboard and a few other tweaks and it would have been a major hit.

    Instead, Apple has delivered nothing. For the first time in many years, I am going to consider selling some of my AAPL stock. That represents a huge shift for me.

    1. I did sense this delay coming. When Apple did their mea culpa, they were not making a product announcement but merely trying to reassure a restive audience of pro users. It seemed obvious that Cook ordered those engineers to buy time, nothing more. They revealed no details whatsoever about a promised Mac Pro redesign, which I read not as secrecy-as-usual but as a sign they had next to nothing on the drawing-board. **heavy sigh** But, they actually had been working on iMac Pro and it was ready by Christmas so I bought that. Instead. Not wanting to wait any longer. It is a very capable machine but after so many years using upgradeable towers, one feels somewhat boxed in..

      Why would you sell any AAPL stock? As a statement of disgruntlement, an act of spite? Think it over, Melvin. You don’t cancel your newspaper subscription to protest a disagreeable editorial, do you?

    2. Well, I can see why you’d want to sell your stock, but I’d say think about it. You can either be mad that Apple is no longer focusing on your needs and get out. OR you can rejoice in the fact that the folks they ARE focusing on are getting you a decent return.

  6. This speaks to a level of sheer incompetence and tone-deafness at Apple’s upper ranks that’s utterly mind-boggling.

    There can only be one reason for this delay: some high-level idiots decided to get fancy with the “modular” aspect of they promised and force the engineers to devise ways to piece it together like a puzzle (like an external GPU). And once that modularity was decided on, of course Jony Ive would get his paws on it and decree certain aesthetics which force further design restraints.

    They could’ve re-used a tower concept with expansion ports built-in. Put aesthetics around that if you have to. But no. The worst PC assembler out there could’ve designed, assembled and released to production the most amazing Mac Pro tower in the time Apple has wasted to date.

    1. It’s not even all that. You’re assuming they actually WANT to make something and that something they decided to make was hard. It’s much more likely that sales of the iMac Pro are looking pretty nice to them, the Mac Pro sales are falling off nicely and they want to see if they can force the whole thing to dry up in another year or so.

      1. “It’s much more likely that sales of the iMac Pro are looking pretty nice to them”

        Wrong again.

        Do you have hard facts and numbers to backup your statement, hmmm?

        “the Mac Pro sales are falling off nicely and they want to see if they can force the whole thing to dry up in another year or so.”

        Again, where are the hard numbers?

        That said, when your flagship overpriced artistic designed supercomputer has NOT been updated for five years, is barely painfully upgradable with clinging spaghetti wire peripherals, and the competition offers twice the speed for HALF THE PRICE — what do you expect — sales skyrocket???

        I blame Apple and you don’t care because you are clinging to an underpowered thin slab that you MISTAKE for the future because you are an Internet and e-mail user, nothing more.

        You have NO IDEA what Pros can do with the proper equipment not exactly coming from Apple at this CONFUSED time …

        1. The idea that Apple seeks to maroon a market segment so that they can later justify abandoning it is the epitome of conspiracy theories. Promoting the idea is the epitome of fake news.

          I like numbers and enjoy unravelling their patterns on my own. I dislike anyone forcefully telling me what they mean.

          1. At one point, Apple had a strong WiFi access point and monitor market. Then, they went some number of years without making updates and likely had some bottom point where if they sell below a certain amount, they’ll make the announcement that the market segment is dead. I have no idea IF that happened in Apple, but they do have a track record of halting updates to products before announcing their end-of-life.

            I guess it’s also possible they could have been selling wildly well, and they just had the plan to retire REGARDLESS of sales. Without having any access to sales numbers or the internal workings of Apple, though, the real world outcome is the same.

        2. “what do you expect — sales skyrocket???”
          Um… no. I expect sales to fall off significantly which I expect they have. Apple doesn’t break out those numbers separately, though, so only someone IN Apple that’s not cleared to talk to me about such matters would know for sure.

          The facts on the ground are: No New Mac Pro until sometime in 2019. Which, as others have said, could mean announced in 19, delivered in 20.

          Now, knowing that Apple plans things far in advance, I’m left thinking that this MUST be intentional by Apple for WHATEVER reason. Others say Apple’s just accidentally neglectful, but ONLY accidentally neglectful on just ONE product line. Maybe two if you count the Mac mini. I find it difficult to believe that updating the Mac mini or providing a Mac Pro solution just slipped their collective minds.

    1. And what’s REALLY funny, is that those emoji’s are likely used more times in a day than hours spent on all “Pro” Macs in the world in a year 🙂

      1. and there are more cockroaches alive then there are people. Does that mean they are more important?

        I can go for 50 years (or 10,000) without a new emoji…….

  7. This is insanity. I can’t take much more of this.

    They keep saying their committed to the pro market, but keep failing to back those words up with regular hardware updates to their pro machines.

    1. Being realistic, many Pro’s are well suited by the MacBook or MacBook Pro’s… their research showed that. For those that want more power, they can get an iMac (a Photo Pro I know LOVES his) or spend $15,000 on a really really REALLY fast iMac… the fastest macOS system ever made. And that has satisfied a big chunk of most of the folks left. The only few people left have a vision of something they want that doesn’t align with what Apple makes and I wouldn’t be surprised if Apple just waited them out.

      1. “Being realistic, many Pro’s are well suited by the MacBook or MacBook Pro’s… their research showed that.”

        Please provide the link to “their research”, otherwise more conjecture and bloviating opinion from someone who is proud to be Wrong Again.

        “And that has satisfied a big chunk of most of the folks left.”

        Again, please provide the rest of the class with hard numbers and facts to backup your OPINION. I’m still here and countless others lusting over the most powerful computer in the world to come from Apple!

        Awh, so sorry that upsets you …

        1. Pimping for Apple isn’t going to change their ways. Apologists are professional excuse-makers, in the business of preserving the lustre of a brand, indifferent to improving it. In the real world, better products come into being through the basic process of competition. That being said, a retreat to Windows from macOS would be a spiritual and material loss. Mac is a brilliant idea, one many of us embrace and want to see triumph. It seems that can only happen if Apple tries harder than they appear to be doing on the hardware front. Make them do it! — That’s all we are saying. Maybe they know all this and are working hard on the problems, but they have given the faithful nothing to evidence it! Instead we are expected to swoon over inscrutable millennial rap videos. Damn it! I’m only 51 but feel like 90 in this new world of lowered expectations. I feel like running for political office, on a platform to Make Apple Great Again.

          1. Your comment of “lower expectations” from Apple nowadays, is indeed disheartening.

            But as you rightly pointed out, this is the world we NOW live in. Sorry, Cook needs to move on to some SJW institution that would appreciate his high profile liberal celebrity status.

            Leave REAL computing to the big boys …

        2. During Apple’s “I PROMISE we’ll do a Mac Pro eventually” talk, some data was provided. 15% of all Mac users use pro apps frequently, another 15% use them a few times a month, so this combined group of 30% is what they consider their pros.

          Across all users, the split between notebooks and laptops is 80/20. Even among pros, notebooks are the most popular Macs, followed by iMacs, and then a single digit percentage of Mac Pros. So, that’s a fairly small percentage of people. SINCE then, they’ve released the iMac Pro, which takes a few more folks off off the “Apple makes nothing for me as a pro” list.

          Is it ACCIDENTAL that Apple made an iMac that can be configured to be MORE powerful than the Mac Pro? No. Their research likely showed that OF those that were waiting for an expandable Mac Pro, a large percentage of that small group would be satisfied with incredible power at the expense of expandability, and they made a product for them.

          Who’s left? We have a very, very small percentage of users with very, very specialized needs and Apple knows that whatever they make won’t please them all. BUT, like the iMac Pro, they are going to focus on a subset that CAN be satisfied with something that Apple is interested in making for the price Apple is willing to sell it for.

          Many people read these numbers at the time and stuck on “Apple still cares about Professionals!” I read it and saw it as Apple telling everyone EXACTLY how they’re going to fill the “pro” gaps. And, what they’re planning, a lot of that remaining sliver of pros are NOT going to like. So, I say, if you’re happy with the direction Apple’s headed in, if the iMac Pro fills you with endless bliss, stick around and prepare to be delighted by the future Mac Pro. If not, for you AND your business, start taking steps now to transition to a system where YOU control the features and when it gets updated.

          1. The numbers if true are not a surprise and common sense. Pros as in any profession are not the majority. Obvious Cook’s Apple have ignored the smallest segment particularly because of the low numbers for far too long. Suspect pro users numbers have been relatively steady and about the same. But the difference now is pro neglect and lack of yearly processor updates did not happen under Steve …

            1. Part of that is the slowdown of Intel in upgrading its chips and part of it is the limited yields and timely abundance of Intel’s most advanced chips. The Apple scale of production is gargantuan. Cook was always masterful at locking up component supplies before production runs, and masterful at managing inventories after. But he was at the mercy of Intel. Their roadmap dictated Apple’s roadmap, and when Intel hit a speed bump, Apple’s passengers felt it.

              This whole current scandal of delayed upgrades is PowerPC redux. Jobs would never have abandoned that consortium had IBM seriously kept up the research, but they fumbled the ball, forcing Jobs to make a hard decision. To his credit, he did so in ditching the PPC, but also showed a streak of mercy by authorising Rosetta. Because of his unique combination of shrewdness and compassion, I have to say, that man is the closest to Solomon of any tech-era leader.

              On-going processor problems led to Apple’s romance with chip design of their own, part of Steve’s long-term goal to own the whole magilla and chart their own technological course. As we’ve seen, with ARM that romance has been blissfully consummated with several generations of A-series processors – beautiful babies, all of them.

              I can’t say for sure where we are all going after this, but I have a strong sense that Apple does, and has known all along. But knowing and planning don’t always work out as expected in the real world. Life, and commerce, face unexpected twists and turns all the time. It’s how one adapts that makes the difference between life and death, between success and failure.

              Often times I wished Cook had made different choices, which would have made my professional life more productive. I thought the same of Jobs, and of Gates and Ballmer, and a bunch of other CEOs. When I saw crap I would send them notes. That is really all that any user can do. At the end of the day, we must use the tools and materials available to us, and employ our native ingenuity to build the cathedrals we hired on for.

            2. I actually think that at one point, pros made up a significantly larger chunk of the base. So, products were made for them. I think as they became a smaller and smaller percentage of the base (as Apple became more successful in the consumer space) they got less and less attention. While they ARE showing some love to pros now, it’s to newer pros, they’ve done little to bring those older pros back, and I don’t know if they ever will.

            3. “they’ve done little to bring those older pros back, and I don’t know if they ever will.”

              They are working on it RIGHT NOW. The easiest way to bring pros back is so simple and can be accomplished in three easy steps:

              1) Make it faster than anything on the PC market the day it DEBUTS by at least 50% FASTER.

              2) Make it easily upgradeable and maintain software support for years to come, ten is about right because it is a huge investment.

              3: Ditch the Apple tax where the cost is inline with the most powerful PCs, yet faster, and IT will tell in a heartbeat it is the better deal in the long run.

              As far as aesthetics, most pro comments here don’t give a damn what it looks like. Only one person in the world will win an industrial design award and he has enough already. The working pro can handle any look when their base needs are satisfied …

          2. Solid point. They won’t bring back the older pros, and they don’t need to, because they’ll have been replaced with newer pros, who as a bonus are less cantankerous. There’s hardly anything more tedious than a broadside by the salt of the earth in a pub after hours, detailing the shortcomings of managers and their sins against humanity. Come to think of it, that’s exactly what I experience here in the MDN comments. Interns, tap the kegs!!!

            1. That’s part of why I take issue with folks that say “This is a great time for Apple Pros” without specifically calling out that it’s only great for SPECIFIC pros. Pros that are still currently unhappy, that haven’t bought new systems and aren’t using new software, have been effectively cut out of Apple’s on campus get together. It’s a good time for pros, sure, but it’s a bad time for pros that were patiently waiting for Apple to “come to their senses” and put those older pros back on the pedestal they were once on. Anyone who read that piece and came away thinking “FINALLY! Next year, the Mac Pro of my dreams!” will be dismayed to find out that it’s only those pros that are already on board, that just want things to be a wee bit more efficient, that will have their needs met with this new Mac Pro.

              Those older pros want something that’s faster than, yet still the same price as, all the non-macOS solutions and easily hardware expandable. I doubt Apple’s going to aim for cheap (look at the iMac Pro) and since the pros getting invited on campus have already gotten over needing expandability, Apple’s not likely hearing that complaint from them. So… what we really need to know is… what is THAT group of pros saying they want?

      2. While I don’t doubt that many pros are currently satisfied with iMacs and Macbook Pros, I’d be interested to see how the pros would split along three, concurrently up-to-date model lines (iMac, Macbook Pro, Mac Pro).

        This hasn’t been the case since 2013/2014. So any snapshot of the iMac/MBP/MP split now would naturally skew towards the most up-to-date computers…

        1. Right, you need a full line of all three updated pro models to ACCURATELY measure if customers are “satisfied.” They are not satisfied — at best they have NO CHOICE and are settling. I despise these incomplete conclusions and wild speculation from someone on a mission to kill Macs for all time. Customers need CHOICE …

        2. Apple indicated that notebooks are the most popular for pros, followed by iMacs, followed by a small number of Mac Pros. They didn’t provide exact numbers.

          And, as you, I also think that the current breakdown artificially emphasizes those systems Apple appears to be interested in updating regularly. Their customer profile simply shows what systems Apple is focused on. Having updated versions of their entire old product mix available, including the mini, very likely would show a different picture.

          However, in reality, what we have is what Apple has provided. So, it’s no surprise that what they WANT to see as true (pro’s really love our laptops a lot!), the numbers will show as true.

    1. I assume you are talking about Sir Jony? If you are, then Apple needs to keep him designing door handles etc and keep him away from computers! Pay him any price to do that!

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