“A year ago, I visited the Apple campus in Cupertino to figure out where the hell the new Mac Pro was,” Matthew Panzarino reports for TechCrunch.I joined a round-table discussion with Apple SVPs and a handful of reporters to get the skinny on what was taking so long.”
“Now, a year later, I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy,” Panzarino reports. “John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing.”
“After an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019,” Panzarino reports. “‘We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.’ …I wouldn’t expect to see any more info about Mac Pro at WWDC in June. Maybe Apple will surprise on that front, but I think for anything further about Mac Pro we’re going to have to wait for next year.”
Read more in the full article here.
MacDailyNews Take: Par for the course at Tim Cook’s unfocused, lackadaisical, mismanaged, confused, rudderless and, in this case for sure, utterly laughable and disappointing Apple.
SEE ALSO:
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
Shame on Apple for leading a tiny but vocal segment of their users down a dead end road with no clarity on what the future holds. But don’t pretend that you don’t have options, you just don’t like the fact that you can’t update components. I seriously doubt that anyone on this forum does work that requires more than the new iMac Pro provides.
Once Apple provides a user-upgradeable machine the bitching will start again that: it’s too expensive, it doesn’t support XYZ, I already bought something else, too little too late, I don’t like the color, etc. Real pros get work done however they have to. Armchair “pros” bitch like PMSing women.
I upgraded my Mac Pro last year! My new machine runs Windows and Linux. So long, Apple.
That’s it I’m building my own Pro Workstation and installing BeOS.
Last Mac Pro major release: Dec 18, 2013 – with a trashcan that was obsolete the day it finally tricked to buyers in 2014. It sports fancy Thunderbolt 2 connections a full 3 years after Intel announced Thunderbolt 3.
But wait, there’s more exciting Mac archaeology for which Apple’s lazy managers should be ashamed.
The last Mac mini release, which also removed functionality, was Oct 16, 2014. It remains powered by antiquated 4th gen Intel Core processors while Intel is currently shipping 8th gen processors. While thankfully the mini still has useful industry standard ports, Apple still offers a Thunderbolt 2 port as if anyone uses it.
But wait, there’s more!!!
The MacBook Air got its last major update on March 9, 2015. It sticks out with an aged display, 5th generation Intel Core processors (again, Intel is on 8th gen now). Is there some reason Apple hasn’t put a 50% off blowout sale sticker on these?
But wait, that’s not all. Since Apple is all about wireless iOS everywhere, always connected, always tracking you, subscribe to use your thin client computing, surely it has the best wireless routers to keep it all working seamlessly, right? Of course not. In Apple Stores, the blue T-shirt kids will try to upsell you to a Linksys Velop. This is because Apple Airport Extreme wasn’t updated since June 10, 2013 and the Airport Express June 2012. Because you know, Apple thinks a 6 year old wireless router running 802.11n is acceptable to be selling as new hardware in 2018.
Welcome to the Tim Cook Apple. How much worse can you get?
Outstanding summation. Cook clearly is clueless and has taken the company in the wrong direction on many levels. No reason the richest company in history cannot juggle a lot of balls in the air at the same time. COOK NEEDS TO GO! PERIOD …
Bring on CEO-in-waiting Angela Ahrendts. That’ll fix things up. She’s a hoosier, and she can juggle. Yes, she’s a woman and a fashionista, but she can dance, in the pugilistic sense, and she has zero interest in SJW sideshows. She has numerous other advantages, but I’ll refrain from listing them here in respect of rising male blood pressures.
“she has zero interest in SJW sideshows”
I believe that the higher folks in Apple are all cut from the same cloth. You make her the public face of the company, she’ll end up saying/doing the same SJW stuff.
OK then, bring in Steve Ballmer. He’s no social justice warrior. He’s said he’d consider another run in the tech sector, after helming Microsoft for 15 years. His basketball hobby is boring by comparison. He is visceral and violent, he visibly sweats, he is spontaneous and incoherent, he is bald just like Amazon chief Jeff Bezos but taller and more imposing, and Wall Street listens when he talks. His wife is a knockout and social fixture. He knows how to sell the Windows operating system, which is a dog — imagine how much more effective he’d be at selling the superior macOS! Ballmer looks like a football player whilst Cook looks like an accountant; that could make a profound difference in a security inquiry on Capitol Hill. I could go on and on about this man’s qualifications for the job, but the truth is, I’m in love with him.
“but the truth is, I’m in love with him.”
Heartbroken … 😉
You know I would rather support bringing Forstall back, but I don’t know enough about Angela …