“Apple execs have finally acknowledged their inexplicable failure to update the high-end Mac Pro,” Jean-Louis Gassée writes for Monday Note. “While there were plenty of apologies, there were too few details about how they plan to correct course.”
“First, we have the Jimmy Swaggart confession: Indeed, we have sinned against thee, thou Mac Pro faithful. The top-of-the-line Mac was announced in June 2013 — and won’t have a successor until 2018,” Gassée writes. “Then there’s the contorted explanation for Apple’s puzzling failure to come up with a Mac Pro successor: ‘We designed ourselves into a bit of a thermal corner,’ ‘We were boxed by a circle.'”
“Apple’s commitment to the Mac is restated for the umpteenth time, with an unsubtle You Ain’t Seen Nothin’ Yet tease (particularly regarding the iMac and an inexplicably absent Apple large external screen). But how long must we wait for our eyes to be opened? Without any hard details on future Macs, Pro or not, the Apple execs’ attempt to console their flock was a mission impossible, a Dance of The Seven Veils meant to arouse without actual contact,” Gassée writes. “To borrow from our dearly departed Steve Jobs, Mac PCs — whether late 2017 iMacs or Mac Pros in 2018 — will continue to be trucks… The cars in Steve’s metaphors are Mac laptops, destined to be progressively cannibalized by iPads. Such cars are tightly integrated, no lifting the hood and tinkering with the engine or suspension. Trucks, Mac Pros, are modular, welcoming computer age shade-tree mechanics.”
Much more in the full article here.
MacDailyNews Take: Apple hates shade-tree mechanics’ guts.
Here’s hoping Apple’s properly chastened by their painfully obvious mismanagement of the desktop professional Mac and they do actually deliver a user-extensible Mac Pro instead of another dead-end vanity project. If Apple fails here again, it’ll be the last straw for professionals who need powerful, expandable, configurable Macintosh computers.
SEE ALSO:
Grasping for straws about Apple’s next-gen Mac Pro – April 28, 2017
Apple may be converting Mac Pro from a dead-end vanity project to a serious powerhouse – April 28, 2017
Apple updates ‘Mac Pro’ trademark to cover augmented reality displays, smartglasses and more – April 26, 2017
It’s not that hard for Apple to design a new Mac Pro – April 20, 2017
Why is Apple’s next-gen Mac Pro taking so long? – April 18, 2017
Apple’s Mac Pro rethink is a good idea, but will it be good enough? – April 14, 2017
Laggard, trailing Apple needs to catch up HP’s workstation designs – April 7, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015