Cambridge Analytica, a data firm that worked for President Donald Trump’s 2016 campaign, is shutting down following the disclosure of its misuse of Facebook data,” Rebecca Ballhaus and Jenny Gross report for The Wall Street Journal.

MacDailyNews Note: As per “misuse” of Facebook data, please see:

The problem isn’t Cambridge Analytica: It’s Facebook by Kalev Leetaru for Forbes.

“In March, the company suspended its chief executive, Alexander Nix, and said it was launching an independent investigation to determine if the company engaged in any wrongdoing in its work on political campaigns,” Ballhaus and Gross report. “Nigel Oakes, the founder of SCL Group, Cambridge Analytica’s British affiliate, confirmed that both companies were closing down.”

“”The company decided to close its doors because it was losing clients and facing mounting legal fees in the Facebook investigation, a person familiar with the matter said,” Ballhaus and Gross report. “The firm is shutting down effective Wednesday and employees have been told to turn in their computers.”

Read more in the full article here.

“The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data’s reporting — principally because it was relatively new and of suspect quality and value,” Major Garrett reported for CBS News in March. “Trump’s campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn’t share its data.”

“The crucial decision was made in late September or early October when Mr. Trump’s son-in-law Jared Kushner and Brad Parscale, Mr. Trump’s digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor,” Garrett reported. “The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica’s, and when it was clear the RNC would be a willing partner, Mr. Trump’s campaign was able to rely solely on the RNC.”

Read more in the full article here.

MacDailyNews Take: Now if only Facebook would follow suit.

SEE ALSO:
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I was one of the very first people on Facebook. I shouldn’t have trusted Mark Zuckerberg – April 17, 2018
Facebook AI predicts your future and sells this info to advertisers – April 16, 2018
Why there shouldn’t be a ‘next Facebook’ – April 13, 2018
How Facebook lets brands and politicians target users – April 11, 2018
Facebook’s Zuckerberg was ready to slam Apple if Congress asked him about Tim Cook’s privacy comments – April 11, 2018
Apple co-founder Woz quits Facebook – April 9, 2018
Mark Zuckerberg admits Facebook scans the contents of all private Messenger texts – April 4, 2018
Facebook to warn 87 million users that their data ‘may have been improperly shared with Cambridge Analytica’ – April 4, 2018
Mark Zuckerberg and the never-ending stench of Facebook – April 2, 2018
Apple may be the biggest winner from Facebook’s data scandal – April 2, 2018
Mark Zuckerberg blasts Apple CEO Cook’s criticism of Facebook as ‘extremely glib and not at all aligned with the truth’ – April 2, 2018
Apple CEO Cook: Facebook should have self-regulated, but it’s too late for that now – March 28, 2018
U.S. FTC will investigate Facebook over privacy or lack thereof – March 26, 2018
Apple CEO Cook calls for more data oversight, ‘well-crafted regulation’ after Facebook debacle – March 26, 2018
Facebook has been collecting call history and SMS data from Android devices for years; Apple iOS devices unaffected – March 25, 2018
Apple CEO Cook ramps up pressure on Facebook, calls for more regulations on data privacy – March 24, 2018
Steve Jobs tried to warn Mark Zuckerberg about privacy in 2010 – March 23, 2018
Facebook has gotten too big, too powerful, too influential for Mark Zuckerberg to handle – March 23, 2018
How to block Facebook completely from your Mac – March 22, 2018
How Facebook made it impossible to delete Facebook – March 22, 2018
What to expect from Facebook’s Zuckerberg if he testifies before Congress – March 21, 2018
Why Facebook’s blatant disregard for users’ privacy could be very good for Apple – March 21, 2018
Facebook’s surveillance machine – March 21, 2018
Mark Zuckerberg and Sheryl Sandberg AWOL from Facebook’s damage control session – March 20, 2018
U.S. FTC reportedly probing Facebook’s abuse of personal data as UK summons Zuckerberg for questioning – March 20, 2018
The problem isn’t Cambridge Analytica: It’s Facebook – March 19, 2018
Apple: Privacy is a fundamental right – September 27, 2017