“Facebook’s artificial intelligence software can predict your future behaviour and sells this information to advertisers, it has emerged,” Tim Collins and Harry Pettit report for The Daily Mail. “Leaked documents have revealed that the social network offers firms the ability to target users based on how they may think and act in the future.”

“Called ‘loyalty prediction’, the system guesses whether or not a user is about to stop using a product or service based on all of the data stored on their profile,” Collins and Pettit report. “As part of this latest service, the advertiser is granted the power to bombard your feed with marketing material in order to change your course of action. ”

“Leaked documents reveal the new service is being offered to Facebook’s advertising clients, according to reports in The Intercept,” Collins and Pettit report. “The service is not about showing you Pepsi ads because you have bought Coca-Cola, a long established technique in online marketing. Instead, it aims to predict the fact that you’re dropping drinking soda altogether.”

Much more in the full article here.

MacDailyNews Take: #deletefacebook

We use FaceBook as an RSS feed. Our CMS automatically reposts our article headlines and links them back to our website. That is our only interaction with Facebook and has been our only interaction with Facebook for years. We deleted our personal accounts many years ago.

If you want to share photos and videos with friends, text them using Apple’s end-to-end encrypted iMessage service. You need to control your social networking, not cede it to a gatekeeper like Facebook. – MacDailyNews, March 19, 2018

The problem is two-fold: Facebook – and companies like Facebook that thrive on user data (Google, for one, if not the, prime example) and gullible users who piss their privacy and the privacy of their “friends” away willy-nilly while naively sending their DNA off to be analyzed by other companies.

Stop the idiocy!MacDailyNews, March 21, 2018

SEE ALSO:
Why there shouldn’t be a ‘next Facebook’ – April 13, 2018
How Facebook lets brands and politicians target users – April 11, 2018
Facebook’s Zuckerberg was ready to slam Apple if Congress asked him about Tim Cook’s privacy comments – April 11, 2018
Apple co-founder Woz quits Facebook – April 9, 2018
Mark Zuckerberg admits Facebook scans the contents of all private Messenger texts – April 4, 2018
Facebook to warn 87 million users that their data ‘may have been improperly shared with Cambridge Analytica’ – April 4, 2018
Mark Zuckerberg and the never-ending stench of Facebook – April 2, 2018
Apple may be the biggest winner from Facebook’s data scandal – April 2, 2018
Mark Zuckerberg blasts Apple CEO Cook’s criticism of Facebook as ‘extremely glib and not at all aligned with the truth’ – April 2, 2018
Apple CEO Cook: Facebook should have self-regulated, but it’s too late for that now – March 28, 2018
U.S. FTC will investigate Facebook over privacy or lack thereof – March 26, 2018
Apple CEO Cook calls for more data oversight, ‘well-crafted regulation’ after Facebook debacle – March 26, 2018
Facebook has been collecting call history and SMS data from Android devices for years; Apple iOS devices unaffected – March 25, 2018
Apple CEO Cook ramps up pressure on Facebook, calls for more regulations on data privacy – March 24, 2018
Steve Jobs tried to warn Mark Zuckerberg about privacy in 2010 – March 23, 2018
Facebook has gotten too big, too powerful, too influential for Mark Zuckerberg to handle – March 23, 2018
How to block Facebook completely from your Mac – March 22, 2018
How Facebook made it impossible to delete Facebook – March 22, 2018
What to expect from Facebook’s Zuckerberg if he testifies before Congress – March 21, 2018
Why Facebook’s blatant disregard for users’ privacy could be very good for Apple – March 21, 2018
Facebook’s surveillance machine – March 21, 2018
Mark Zuckerberg and Sheryl Sandberg AWOL from Facebook’s damage control session – March 20, 2018
U.S. FTC reportedly probing Facebook’s abuse of personal data as UK summons Zuckerberg for questioning – March 20, 2018
The problem isn’t Cambridge Analytica: It’s Facebook – March 19, 2018
Apple: Privacy is a fundamental right – September 27, 2017

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]