“When Facebook introduced its ad platform in 2007, advertisers could target people using information they had volunteered on the platform,” Keith Collins and Larry Buchanan report for The New York Times. “In 2009, Facebook added several features, including the ability for users to click a “like” button on posts in their newsfeed, which refined the list of interests that advertisers could target. The company also introduced ways for advertisers to target friends of those who had interacted with their brands, and to target ads to people by age or birthday.”

“Three years later, Facebook introduced Custom Audiences, a feature that allowed companies to upload their own lists of people to target. A retailer, for example, could upload its customer list and target ads at those who had recently bought a specific kind of T-shirt,” Collins and Buchanan report. “Of course, companies were not limited to using lists of their own customers. They could also upload lists of consumers bought from the third-party marketing firms known as data brokers.”

“Around 2014, Facebook’s ad program began to evolve dramatically, allowing advertisers to pinpoint people even more precisely than before,” Collins and Buchanan report. “One new feature, Partner Categories, brought hundreds of targeting options from data brokers into Facebook’s ad platform. Brands could now target people based on demographics like salary; number of open credit lines; car make and model; and whether a user fit into a category such as ‘trendy moms.'”

“In mid-2014, Facebook incorporated users’ online browsing history into its ad-targeting platform,” Collins and Buchanan report. “Around this time, Facebook also added a targeting option called Ethnic Affinity. The company does not ask users to identify their race, but it assigns ethnicities based on activities such as the content and pages that users like.”

Much more in the full article – highly recommendedhere.

MacDailyNews Take: Instant messages sent by Mark Zuckerberg during Facebook’s early days, reported by Business Insider, May 13, 2010:

Zuckerberg: Yeah so if you ever need info about anyone at Harvard
Zuckerberg: Just ask
Zuckerberg: I have over 4,000 emails, pictures, addresses, SNS
[Redacted Friend’s Name]: What? How’d you manage that one?
Zuckerberg: People just submitted it.
Zuckerberg: I don’t know why.
Zuckerberg: They “trust me”
Zuckerberg: Dumb fucks

SEE ALSO:
Facebook’s Zuckerberg was ready to slam Apple if Congress asked him about Tim Cook’s privacy comments – April 11, 2018
Apple co-founder Woz quits Facebook – April 9, 2018
Mark Zuckerberg admits Facebook scans the contents of all private Messenger texts – April 4, 2018
Facebook to warn 87 million users that their data ‘may have been improperly shared with Cambridge Analytica’ – April 4, 2018
Mark Zuckerberg and the never-ending stench of Facebook – April 2, 2018
Apple may be the biggest winner from Facebook’s data scandal – April 2, 2018
Mark Zuckerberg blasts Apple CEO Cook’s criticism of Facebook as ‘extremely glib and not at all aligned with the truth’ – April 2, 2018
Apple CEO Cook: Facebook should have self-regulated, but it’s too late for that now – March 28, 2018
U.S. FTC will investigate Facebook over privacy or lack thereof – March 26, 2018
Apple CEO Cook calls for more data oversight, ‘well-crafted regulation’ after Facebook debacle – March 26, 2018
Facebook has been collecting call history and SMS data from Android devices for years; Apple iOS devices unaffected – March 25, 2018
Apple CEO Cook ramps up pressure on Facebook, calls for more regulations on data privacy – March 24, 2018
Steve Jobs tried to warn Mark Zuckerberg about privacy in 2010 – March 23, 2018
Facebook has gotten too big, too powerful, too influential for Mark Zuckerberg to handle – March 23, 2018
How to block Facebook completely from your Mac – March 22, 2018
How Facebook made it impossible to delete Facebook – March 22, 2018
What to expect from Facebook’s Zuckerberg if he testifies before Congress – March 21, 2018
Why Facebook’s blatant disregard for users’ privacy could be very good for Apple – March 21, 2018
Facebook’s surveillance machine – March 21, 2018
Mark Zuckerberg and Sheryl Sandberg AWOL from Facebook’s damage control session – March 20, 2018
U.S. FTC reportedly probing Facebook’s abuse of personal data as UK summons Zuckerberg for questioning – March 20, 2018
The problem isn’t Cambridge Analytica: It’s Facebook – March 19, 2018
Apple: Privacy is a fundamental right – September 27, 2017