“Rogue Amoeba co-founder Quentin Carnicelli stirred up some discussion this past week by examining Apple’s current Mac lineup, and pointing out that, with the exception of the new iMac Pro, none of it has been updated in over a year,” Dan Moren writes for Macworld. “(The most egregious case being, of course, the Mac mini, which is closing in on four years without a revision.) That’s prompted some clamor that Apple should commit to yearly updates of its computer platform, just as it does with the iPhone.”
“Apple’s Mac release schedules have differed wildly from product to product, though it’s not hard to draw a line between the frequency of updates and the popularity of the models: the iMac and the laptops that get the most attention, while the Mac Pro and Mac mini are often left to languish on a multi-year refresh scale,” Moren writes. “The most significance dependency here is, of course, Intel. On the iOS side, Apple has long been designing its own chips, which gives the company far more control over design and production, and thus over scheduling when it can expect to manufacture and release those products.”
“Given Apple’s close-mouthed nature about forthcoming products, long waits often seem inexplicable until new products appear and we realize what might have contributed to such a wait,” Moren writes. “If a new MacBook Pro appeared in October with a redesigned keyboard, for example, would that explain (and be worth) the wait?”
Read more in the full article here.
MacDailyNews Take: The excuse train stops here. A properly managed company with $250+ billion in cash should have every product they offer up-to-date and salable.
Could different upper management do a better job with the Macintosh and with new product launches not named “iPhone?” Well, they certainly couldn’t do much worse.
In the annals of Glorious Apple Failures, the Mac Pro is doing its damnedest to earn top billing.
There is simply no excuse for a company swimming in a lake of cash atop a mountain range of money to not have every single product they offer, including their top-of-the-line flagship Mac, up-to-date and state-of-the-art at all times. If even Dell et al. can manage it, why the hell can’t Apple?
A team of interns with petty cash could come up with a Mac tower in 6 months or less that Mac professionals would line up to buy in droves.
We’re going to operate on the idea that Apple was so consumed by The Colossal Distraction (Apple Park) that even such obvious issues fell through the cracks because the alternative, that Apple’s management team has become so fat and lazy without Steve Jobs to drive them that they’ll let even their flagship Mac languish for half a decade, is too horrifying to contemplate. _ MacDailyNews, May 31, 2018
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Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
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More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
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Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
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Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
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Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015