“Facebook CEO Mark Zuckerberg is in Washington D.C. Tuesday to testify before Congress about customer privacy, this after it was revealed in March that research firm Cambridge Analytica gained access to the personal information of as many as 87 million Facebook users,” Catherine Clifford reports for CNBC.

“The scandal and resulting fallout have made privacy an issue of immediate concern for the wider tech industry. Apple CEO Tim Cook recently reiterated his views on the subject, taking a strong stance,” Clifford reports. “‘We care about the user experience. And we’re not going to traffic in your personal life,’ Cook said of Apple. ‘I think it’s an invasion of privacy.'”

“Cook made the comments during an interview with MSNBC’s Chris Hayes and Recode’s Kara Swisher, which was taped in late March and aired April 6,” Clifford reports. “‘Privacy to us is a human right. It’s a civil liberty,’ he said. ‘[I]n something that is unique to America, you know, this is like freedom of speech and freedom of the press, and privacy is right up there for us.'”

Read more in the full article here.

MacDailyNews Take: Apple should be running a massive ad campaign that clearly explains how they stand apart from virtually every other major Silicon Valley company when it come to privacy and monetizing users. Every time there is a breach or an abuse at Facebook, Google, etc. Apple should be ready to pound their privacy message into the general public’s exceedingly thick collective skull.

The more people are educated about unchecked data collection and the more who value their privacy, the better Apple’s sales will be. Today, it’s literally Apple against the world.MacDailyNews, July 14, 2017

People who value privacy and security use Apple products.MacDailyNews, September 12, 2015

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Facebook’s surveillance machine – March 21, 2018
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U.S. FTC reportedly probing Facebook’s abuse of personal data as UK summons Zuckerberg for questioning – March 20, 2018
Yet another Facebook debacle means it’s time for an Apple social network – March 19, 2018
The problem isn’t Cambridge Analytica: It’s Facebook – March 19, 2018
Apple: Privacy is a fundamental right – September 27, 2017