“Google officially closed its $1.1 billion deal with HTC Corp., adding more than 2,000 smartphone specialists in Taiwan to help the search giant chase Apple Inc. in the cut-throat premium handset market,” Shelly Banjo and Mark Bergen report for Bloomberg.

“The deal will help Google design more of its own consumer hardware and could set it up to wade deeper into special-purpose chips — like Apple,” Banjo and Bergen report. “Google’s most recent Pixel model came with a new image processor to improve the device’s camera. More of this ‘custom silicon’ will come in the future, Google’s hardware chief Rick Osterloh said in an interview. ”

“For Google, a bigger step would be to create its own ‘system-on-a-chip’ — the main processors inside phones that Apple now inserts into its devices. Qualcomm Inc. provides the bulk of these chips to Android phone makers, and Osterloh said Google will keep working with the supplier for the foreseeable future,” Banjo and Bergen report. “Still, by designing more silicon itself, Google could cut business for other suppliers.”

“The Pixel phone sold 1.5 million phones in 2017, up from 1 million the year before, according to Counterpoint Research,” Banjo and Bergen report. “If Android partners aren’t alienated by Google’s entrance, they are at least uneasy. After the Pixel arrived, some major Android manufacturers, like Samsung and Huawei Technologies Co., began to roll out more of their own services on their phones. Other Android manufacturers ‘know why we’re doing this,’ Osterloh said. ‘Quite honestly, Apple is doing really well in developed markets.'”

Read more in the full article here.

MacDailyNews Take: “Apple is doing really well in developed markets” because only Apple sells real iPhones, not a slew of knockoffs running an insecure kludge that Google originally intended to be a BlackBerry clone but hastily rejiggered to mimic iPhone once Steve Jobs showed them what to do.

With no plans, still, for their own SoC, Alphabet has already lost this race.

Thankfully for Apple, Steve Jobs had the wisdom and foresight to recognize the need for custom silicon and the advantages it would deliver.

Apple's A11 Bionic chip

Apple’s A11 Bionic chip

There’s no substitute for owning and controlling the primary technology.MacDailyNews, November 15, 2017

With each passing year, and especially with iPhone X, it becomes increasingly clear – even to the Android settlers – that the competition has no chance of even remotely keeping up against Apple’s unmatched vertically integrated one-two punch of custom software and custom hardware. The Android to iPhone upgrade train just turned onto a long straightaway, engines stoked, primed to barrel away! — MacDailyNews, September 13, 2017

Vertical integration – hardware + software – trumps off-the-shelf conglomerations every single time. See: Macintosh, iPod, iPhone, iPad, Apple Watch, etc.MacDailyNews, May 31, 2017

SEE ALSO:
Apple’s Johny Srouji: Silicon is ‘unforgiving’ – November 15, 2017
Android Central reviews Apple’s iPhone X – November 13, 2017
ZDNet reviews Apple’s iPhone X: The best smartphone – November 13, 2017
ZDNet’s Miller: After 10 days with Apple’s iPhone X, it’s clear its the best smartphone. Period. – November 13, 2017
Michael Gartenberg: iPhone X is the best smartphone you can buy today, and likely tomorrow; Apple is now a full generation ahead of their competitors – November 10, 2017
T3 reviews Apple’s iPhone X: Brilliant, five stars, 2017’s best smartphone – November 8, 2017
DisplayMate: Apple’s iPhone X has the most color accurate display we’ve ever measured; it is visually indistinguishable from perfect – November 8, 2017
Ars Technica reviews iPhone X: Easy to recommend if you want a glimpse at the future – November 3, 2017
iMore reviews iPhone X: The best damn product Apple has ever made – November 2, 2017
TechCrunch reviews Apple’s iPhone X: ‘Like using the future of smartphones, today’ – November 1, 2017
Tim Bajarin’s first impression of Apple’s iPhone X: Face ID worked flawlessly – November 1, 2017
The Verge reviews Apple’s iPhone X: Clearly the best iPhone ever made, despite being marred by its ugly notch – November 1, 2017
Above Avalon’s first impressions of Apple’s iPhone X: ‘An entirely new iPhone experience’ – October 31, 2017
The Independent reviews Apple’s iPhone X: ‘This feels like the future’ – October 31, 2017
David Pogue reviews Apple’s iPhone X: ‘The best thing is its size’ – October 31, 2017
Forbes reviews Apple’s iPhone X: Opulent, gorgeous, classy; the best iPhone yet – October 31, 2017
CNBC reviews Apple’s iPhone X: ‘The best smartphone on the market’ – October 31, 2017
iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017