“In recent years, Apple has been getting more ambitious when it comes to in-house chip design. Leading this push is Johny Srouji, Apple’s senior vice president of hardware technologies,” Meir Orbach writes for CTech. “In an exclusive interview with Calcalist held at the company’s offices in Israel Thursday, Mr. Srouji discussed Apple’s way of balancing between in-house development and partnerships with vendors, and the advantage it has over chip companies.”\

“‘There is a fine balance between ‘you want to do everything,’ and ‘you want to make sure that everything that you deliver into the product is as good as it gets,’ Mr. Srouji said. ‘Apple is about focus. We focus on the things where we’re going to just double-down and deliver,’ he added,” Orbach writes. “Apple works ‘very tightly’ with vendors, according to Mr. Srouji, to make sure that whatever they deliver is made according to Apple’s specifications.”

Apple's A11 Bionic chip

Apple’s A11 Bionic chip

“Going forward, Apple will ‘still partner with vendors’ in some cases, according to Mr. Srouji. In other cases, it will develop things internally,” Orbach writes. “‘Silicon is unforgiving,’ Mr. Srouji said. ‘My team is already working on the chips you’re going to see in 2020. You make bets. We have the system and the software. We have better knowledge versus external chipmakers about where things are going to end up. Since we own the silicon, we own the software, the operating system and everything else, we deliver, always. We deliver for the exact specification of iOS and nothing else. We don’t have to worry about other operating systems.'”

Read more in the full article here.

MacDailyNews Take: There’s no substitute for owning and controlling the primary technology.

With each passing year, and especially with iPhone X, it becomes increasingly clear – even to the Android settlers – that the competition has no chance of even remotely keeping up against Apple’s unmatched vertically integrated one-two punch of custom software and custom hardware. The Android to iPhone upgrade train just turned onto a long straightaway, engines stoked, primed to barrel away! — MacDailyNews, September 13, 2017

Vertical integration – hardware + software – trumps off-the-shelf conglomerations every single time. See: Macintosh, iPod, iPhone, iPad, Apple Watch, etc.MacDailyNews, May 31, 2017

SEE ALSO:
Android Central reviews Apple’s iPhone X – November 13, 2017
ZDNet reviews Apple’s iPhone X: The best smartphone – November 13, 2017
ZDNet’s Miller: After 10 days with Apple’s iPhone X, it’s clear its the best smartphone. Period. – November 13, 2017
Michael Gartenberg: iPhone X is the best smartphone you can buy today, and likely tomorrow; Apple is now a full generation ahead of their competitors – November 10, 2017
T3 reviews Apple’s iPhone X: Brilliant, five stars, 2017’s best smartphone – November 8, 2017
DisplayMate: Apple’s iPhone X has the most color accurate display we’ve ever measured; it is visually indistinguishable from perfect – November 8, 2017
Ars Technica reviews iPhone X: Easy to recommend if you want a glimpse at the future – November 3, 2017
iMore reviews iPhone X: The best damn product Apple has ever made – November 2, 2017
TechCrunch reviews Apple’s iPhone X: ‘Like using the future of smartphones, today’ – November 1, 2017
Tim Bajarin’s first impression of Apple’s iPhone X: Face ID worked flawlessly – November 1, 2017
The Verge reviews Apple’s iPhone X: Clearly the best iPhone ever made, despite being marred by its ugly notch – November 1, 2017
Above Avalon’s first impressions of Apple’s iPhone X: ‘An entirely new iPhone experience’ – October 31, 2017
The Independent reviews Apple’s iPhone X: ‘This feels like the future’ – October 31, 2017
David Pogue reviews Apple’s iPhone X: ‘The best thing is its size’ – October 31, 2017
Forbes reviews Apple’s iPhone X: Opulent, gorgeous, classy; the best iPhone yet – October 31, 2017
CNBC reviews Apple’s iPhone X: ‘The best smartphone on the market’ – October 31, 2017
iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017

[Thanks to MacDailyNews Reader “Ilan” for the heads up.]