Despite a less than stellar critical reception, “Ted Lasso” has made a triumphant return. The season 4 premiere drew 296.6 million viewing minutes in the U.S. over its August 4-5 launch window, according to Nielsen data, making it the most-streamed program on August 5th and Apple TV’s biggest premiere ever.
Katie Campione for Deadline:
It remains to be seen whether those numbers will be strong enough to elevate “Ted Lasso” onto Nielsen’s streaming Top 10 for the week of the Season 4 premiere. However, since those rankings don’t separate titles by season, it’s likely the series will make the cut since new seasons also generally drive a decent amount of viewers to revisit old episodes.
This is a positive start for the new season and a good indication that audiences are still excited for more “Ted Lasso,” even returning from a multi-year hiatus after the series supposedly ended in 2023.
Season 3, which at the time was slated to be the final season, drove the series to become the most-watched streaming original of its debut year, despite the fact that Apple TV has the fewest subscribers among the streamers that saw their content ranked in Nielsen’s streaming Top 10. The Jason Sudeikis-fronted series put up 16.9B minutes across all 24 episodes in 2023.
MacDailyNews Take: Never underestimate the pull of nostalgia, even if it’s only been three years since the season three finale streamed.
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