Apple delays planned 2018 iOS features to focus on reliability, performance

“Apple has shaken up its iOS software plans for 2018, delaying some features to next year in an effort to put more focus on addressing performance and quality issues, Axios has learned,” Ina Fried reports for Axios. “Software head Craig Federighi announced the revised plan to employees at a meeting earlier this month, shortly before he and some top lieutenants headed to a company offsite.”

“Apple has been criticized of late, both for security issues and for a number of quality issues, as well as for how it handles battery issues on older devices,” Fried reports.

“There will be some new features, of course, including improvements in augmented reality, digital health and parental controls,” Fried reports. “In addition, Apple is prioritizing work to make iPhones more responsive and less prone to cause customer support issues.”

Read more in the full article here.

MacDailyNews Take: Better late than never.

The most important thing – the top of the list – any Apple CEO who comes after Steve Jobs should strive to keep alive is QUALITY, which means fastidious ATTENTION TO DETAIL. Seems blatantly obvious to us. Alas and alack.

Lack of focus from the top down is the reason for Apple’s current state of slipshoddiness. It’s simply mismanagement due to misplaced priorities.

Oh, but it’s hard; Apple’s a really big company, some apologists whine. In 2017, Apple CEO Tim Cook was paid over a quarter of a million dollars per day, every single day of the year. What percentage of that astronomical – and to any sane person, ridiculous – figure was actually earned? When you have a difficult job, you get paid a lot to execute it – the core job, not secondary distractions. And, if you can’t stand the heat, get out of the kitchen. As far as we’re concerned, perform exceptionally* or go pound sand.

*Oversee the creation and production of high quality, extremely reliable products and services that delight customers, not stock price appreciation that serves to paper over a string of failures that will bite the company in the ass at a later date.

Published over three years ago on January 5, 2015, here’s our Open letter to Tim Cook: Apple needs to do better:

Dear Mr. Cook,

“It just works.” That’s getting tougher and tougher for us OS X and iOS users to say with straight faces lately.

Apple, while certainly still the best when it comes to desktop and mobile operating systems, needs to do better. Our expectations, some of us as users of Apple products since the early 1980s, are not being met when it comes to the quality and reliability of operating systems, software, and services. Used to be, you could pretty confidently install brand new operating systems from Apple. Recently, we’re more inclined to wait for a few point releases than not. It’s downright Microsoftian. Lately, for the past couple of years, your software seems rushed. Is “rush job” really the impression you want to give your customers?

Slow down! Getting it right is far more important than getting it out.

Frankly, we don’t need a new Mac or iPhone/iPad operating system every year and Apple Inc. doesn’t need it, either. Annual OS releases shouldn’t be mandated. What we all really need, customers and Apple Inc., are operating systems that are rock solid and do what they’re supposed to do when they’re supposed to do it. Why not just add new features/services to existing OSes with continued point releases that refine and extend the experiences and services you want to deliver? Why not just release new operating systems only when they are rock solid and ready?

In other words, take a step back, take a deep breath, and focus on making sure that what you have now just works. Because too much of it doesn’t (Wi-Fi connectivity for one ongoing, glaring, vexing example). Getting it right is far more important than having two “new” free OSes to release each year. Seriously, nobody outside of Cupertino very much cares. We do, however, care very much that Apple’s software and services work as flawlessly as possible.

We occasionally hear things about the company from Apple employees.

Some of those things lead us to wonder if perhaps you should rethink some aspects of the culture at Apple? Specifically, what really should constitute a badge of honor at Apple? Working all day, all weekend and all night in order to squat out iOS 8.0.1 and then have to turn around and do it all over again, in a panic, to get iOS 8.0.2 out the door in order to clean up the mess? Or taking the time necessary to do the job correctly the first time?

People with proper sleep and lower stress levels do better work. Many major medical studies prove these facts. Shouldn’t quality, not quantity, of hours worked be the utmost badge of honor at Apple?

Working long hours simply for the sake of working long hours is counterproductive. It really doesn’t prove anything except that you have no life and that, despite all of their work on Apple Watch, Apple executives still do not understand basic human health requirements and are incapable of properly staffing their departments so that they can function without requiring sleep-deprived, mistake-prone employees who feel that it’s a job requirement to be able to reply to emails from managers at 2:00 am. That’s idiocy.

Driving too hard, too fast, and for too long leads to accidents.

We speak from experience, albeit at a far, far smaller level than yours. We’ve tried and been exposed to several methods as both managers and employees in the television, financial, and online media industries. Regardless of the size of your department or company, people are people. You can push people to a point that’s very productive, but when you exceed that point, it’s all downhill for everyone involved. It’s not a badge of honor. It’s not an “I love this company!” statement. It’s simply mismanagement. It’s verifiably unhealthy and it leads directly to diminished quality, increased turnover, and productivity declines. And customer satisfaction ultimately suffers. Hence this letter.

Bottom line: We long to again be able to confidently say of our Macs, iPhones, and iPads: “It just works.”



This lack of focus, lack of attention to detail, lack of striving for perfection will catch up to Apple eventually if it is not arrested and corrected in time.MacDailyNews, November 29, 2017

Why Apple desperately needs a new Steve Jobs – January 29, 2018
The Washington Post: ‘Why doesn’t Apple make its devices as carefully as it’s making Apple Park?’ – December 11, 2017
Apple Park estimated to cost upwards of $5 billion to build – December 9, 2017
What to do about Apple’s shameful Mac security flaw in macOS High Sierra – November 29, 2017
Apple started working on HomePod in 2012, so why are they so late to the smart speaker market? – November 21, 2017
Why Apple’s HomePod is three years behind Amazon’s Echo – November 21, 2017
Under ‘operations genius’ Tim Cook, product delays and other problems are no longer unusual for Apple – November 20, 2017
Apple delays HomePod release to early 2018 – November 17, 2017
Apple CEO Tim Cook: The ‘operations genius’ who never has enough products to sell at launch – October 23, 2017
Apple’s Mac Pro debacle: Failure and future – May 8, 2017
Why is Apple’s next-gen Mac Pro taking so long? – April 18, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Apple is misplaying the hand Steve Jobs left them – November 30, 2016
Apple delays AirPod rollout – October 26, 2016
Apple delays release of watchOS 2 due to bug – September 16, 2015
Apple delays HomeKit launch until autumn – May 14, 2015
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
Apple delays production of 12.9-inch ‘iPad Pro’ in face of overwhelming iPhone 6/Plus demand – October 9, 2014
Tim Cook’s mea culpa: iMac launch should have been postponed – April 24, 2013


    1. I “sort of” agree, however pushing out features and steady updates is one of the biggest reasons MacOS prevailed over Windows. The innovation in both MacOS and iOS have made them the best of both areas, however they need to temper that development with Quality. I think MDN’s open letter says it best. Innovation WITH quality and reliability that is Apples brand. – “it just works” means its gotta “work”.

      1. I sort of agree with you, but when they were pushing the envelope of development, they were actually adding features that REALLY made OSX the best.

        Now it just seems like gimmicks, bloat plus hide and seek where they moved features or deleted them.

        Just get the dam thing right and quit adding features that break other more useful features.

    1. Well, Apple CEO Tim Cook also sits on Apple Board of Directors, so likely not the person who should be replaced by a competent manager who lives to make stellar technology products and provide exceptional services rather than pontificating sanctimoniously and virtue-signaling about issues outside of what should be his core focus.

    2. Certainly not Scott Forstall; Cook already fired him for lesser offenses than this. Cook could bring Forstall back so that he can have Cook fired. If not, then Ive who’s merely an aestheticist and neither a coder nor an engineer per se? Maybe.

      I say put Cook back into the pipeline; Bring back Forstall for CEO so he can pay attention to details we miss, and Woz as a motivating force to reintroduce a heartbeat to Apple.

  1. Why don’t they do both? This is a huge company.
    Two months if cooks Daily salary buys a lot if talent to do the job He’s not.

    Damnit announce new great products.
    There are so many areas that make sense.
    Pro applications. A gaming platform
    Education. Enterprise. Get kids and business to think your important cool.
    Be the best.
    But this is like spinal tap at this point “ you know. Enterprise, gaming? It’s not a big market “.

    So the moment Apple Watch might be able to assist w healthcare. Amazon and buffet are teaming with healthcare. So where’s apple ?

    Apple employees just cashing checks.

    Now it’s robot cars. Hmmm.

    1. Can’t do both if the OS is changing to a new version the second year. Doing bug fixes when new code is added for new features is chasing a moving target.

      I’d be very happy with iOS 11 for a second year if that means more speed, better battery life, less bugs and cleaning up interface inconsistency.

      1. It’s not as if they need to develop a whole new automated test suite (reinvent the tire) each time a feature is added. The increase in bugs may be attributed to new features but also must be attributed to insufficient updates to the test suite (assuming they have one).

    2. Because its stupid. We don’t want or need radical OS changes and major new OS releases every year which only run really fast on the hardware that’s released at the same time !

  2. I think when you have a boss who pretty much checks every damn detail and comes down like a rock on any failings (and the guilty) I guess many feel they have a relative free ride now even if they still think they are working damn hard. Lets hope someone at long last is dissuading them from that attitude. And fast.

  3. This is excellent new. About time. Please focus on performance on all phones not only the most recent.
    Make iOS 12 snappy on my wife’s iPhone 6. Make it snappier and more efficient than iOS 11 (its a sloth right now) You can do it!
    Detect the hardware and adjust some performance impacting features accordingly. We don’t all need (or even notice) the parallax effect. We can do without certain animations and transitions on older phones.

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