“Everyone in the industry should know that ‘channel checks’ of Apple suppliers offer largely worthless data. But every January, Japan’s Nikkei newspaper unloads a report suggesting that Apple is scrambling to slash production of its newest iPhone because of disappointing sales,” Daniel Eran Dilger writes for AppleInsider. “Every year that report has been false, and every year the tech media falls for it.””
“This year, Nikkei has claimed Apple is slashing production orders for iPhone X due to ‘slower than expected holiday sales’ the U.S., China, and Europe,” Dilger writes. “The report comes right after CIRP noted that iPhone X outsold iPhone 8 Plus, and that both larger models outsold the standard sized iPhone 8. iPhone X by itself outsold the now very attractively-priced iPhone 7, as well as the combined sales of all iPhone 6s, 6s Plus and SE models–despite being on sale for five fewer weeks than all of those other models.”
“Yet Nikkei reported that it thinks Apple’s production targets for previous models is unchanged, while iPhone X production is supposedly being slashed in half,” Dilger writes. “This is being reported after months of stories that suggested Apple couldn’t build enough iPhone X components.”
Read more in the full article here.
MacDailyNews Take: Our favorite quote from the Nikkei hit-piece:
“The iPhone X… is widely regarded as lacking any groundbreaking new technology.”
This AAPL fomenting is just abject preying on the uninformed and/or stupid.
As we asked early this morning, “For how many years will suckers fall for this?”
In what has become the Nikkei‘s annual shocker: Apple is decreasing production in the quarter after Christmas. Cue the horror!
Everything in this Nikkei article is conjecture, estimates, and FUD.
This report (as with many of Nikkei‘s Apple-related reports) smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.
Those who fail to learn from history are doomed to lose money in the stock market. History lesson below. — MacDailyNews, December 30, 2016
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013
[Thanks to MacDailyNews Readers “Fred Mertz”and “Dan K.” for the heads up.]